With a plan to unveil upgrades to three laptops at its annual WWDC conference in June, Apple hopes to boost sagging iPad sales and push back against rival Microsoft. Among the upgrades, the MacBook Pro will get a faster Intel Kaby Lake processor; the 12-inch MacBook will get a faster Intel chip; and the aging 13-inch MacBook Air, which still enjoys robust sales, may get a new processor. The Mac laptops are responsible for 11 percent of Apple’s $216 billion in annual sales, whereas the iPhone accounts for two-thirds of sales. Continue reading Apple Expected to Debut Laptop Upgrades at June Conference

Headed by camera expert Brian Cabral, a team of Facebook engineers unveiled plans for two new orb-shaped cameras to capture 360-degree video. With an eye towards image fidelity, one of the cameras features 24 lenses and the other, less expensive one boasts six. Both feature six axes or “degrees of freedom,” meaning they have a great range of motion for capturing a more complete image. With the new cameras, Facebook aims to outfit professional filmmakers with the ability to capture 2D and 3D 360-degree video. Continue reading Facebook Advances its Plans for New Virtual Reality Cameras

As Americans change their viewing habits, watching content on TVs, laptops, smartphones and a dozen other devices, TV networks and marketers among others want more information. TVision is one such company that’s answered the call. With a Microsoft Kinect device on top of a receiver, TVision can track the movement of participants’ eyes in relationship to the TV, recording tiny shifts for everyone in the room. TVision then matches viewing patterns with shows and commercials via technology that “listens” to the TV broadcast. Continue reading TV Ratings Companies Help Marketers Find Engaged Viewers

Apple supplier Japan Display Inc. announced it plans to provide flexible LCD panels next year as part of an effort to take on its South Korean competitors. Samsung introduced the angled display for its Galaxy Edge series in 2014 using OLED tech. Rival LCDs were limited due to their glass layer, “which is why the LCD screens on Apple’s iPhone series — some made by Japan Display — are flat,” reports The Wall Street Journal. “Japan Display’s new LCD uses plastic instead of glass. While not as flexible as OLED screens, Japan Display’s chief operating officer, Shuji Aruga, said it is flexible enough to be used in Galaxy Edge-type designs.” Continue reading Japan Display Plans to Introduce Flexible LCD Screens in 2018

Google is among the biggest buyers of its own ads and the Silicon Valley titan is increasingly pushing its own hardware products — from Nest smart-home thermostats to the new Pixel phones — on its own site. Now a recent study shows that Google gives its own ads and those of its affiliate companies the most prominent placement nearly all the time. Google isn’t the only company competing with its customers for online ad space; Facebook and Microsoft fall into that same category. The digital advertising industry is valued at $187 billion. Continue reading Google Competes with Customers for Prime Online Ad Space

While CES saw an array of gaming laptops, mice, monitors and streaming services this past week, Razer debuted a compelling alternative for gamers looking to seriously ramp up their home setups. An extension of Razer’s Chroma full-spectrum lighting system — which brightens keyboards, headphones, mice and more — the new concept 4K projector, dubbed Project Ariana for now, lets gamers compete beyond their monitor by essentially taking over an entire room. Razer also announced that other manufacturers, including Antec, Lenovo, Lian Li, NZXT, Philips, Nanoleaf and Wicked Lasers would be using the 16.8-million-color platform. Continue reading Razer Reveals 4K Projector for Gamers Who Want to Go Big

If you look hard enough, CES is often the place to discover smaller, less publicized technologies and products that could become the seeds for something practical and useful to the ETC member companies. This year I came across several that fit this description, including a technology called SynTouch that could prove beneficial to haptic feedback R&D and physical product quality control, a simple and elegant method from ManoMotion to use hand gestures as a user interface, an OLED necklace that could lead to the launch of a social e-collectible marketplace, and a tiny chip from Chirp Microsystems that could provide a compelling motion capture solution. Continue reading Beyond the Headlines: This Year’s Outliers of Interest at CES

The Consumer Technology Association and market researcher GfK annually join forces on a comprehensive report on Global Consumer Technology Spending Forecasts, with CTA responsible for U.S. domestic data and GfK for data from over 70 countries around the world. CTA senior director of market research Steve Koenig shed light on the report’s results, revealing that a mere seven products are responsible for about 80 percent of global consumer tech spending: tablets, laptops, TVs, standard handsets, smartphones, digital cameras and desktops. Continue reading CTA Breaks Down Worldwide CE Trends by Product Category

Microsoft will provide a full version of Windows 10, with desktop app support, to ARM chipsets with the expectation that ARM-based laptops will be the first adopters. Microsoft recently demonstrated Windows 10 on a Qualcomm Snapdragon 820 chip, with support for HD video playback, Adobe Photoshop and Microsoft Office. With emulation of x86 desktop apps, the consumer experience is unchanged. Although laptops will likely be the first, some believe it’s a harbinger of Microsoft turning a smartphone into a “real PC.” Continue reading Microsoft to Roll Out Full Windows 10 Version for Smartphones

Shawn DuBravac, chief economist of the Consumer Technology Association outlined the CTA’s projections for retail holiday sales. Anticipating a 3.1 percent increase over 2015 in consumer holiday spending on tech, top product categories include televisions, laptops and smartphones. Emerging categories such as wearables, drones and VR headsets are also projected to have a strong showing this season. DuBravac noted the top five tech trends to watch for at January’s CES: vocal computing, intelligent systems connecting diverse objects, self-driving cars and driver-assist technologies, artificial intelligence, and VR and AR entertainment. Continue reading CTA Predicts Black Friday Will Be a ‘Record Breaker for Tech’

WiGig, a super-fast Wi-Fi standard, will appear next year in “marquee” smartphones and laptops certified by the Wi-Fi Alliance. The Alliance, which is also certifying routers and other devices, says WiGig only works over a distance of about 33 feet (10 meters), meaning its use will be limited to devices within range of a WiGig router. But WiGig might be an ideal technology for virtual reality headsets, which currently need to be tethered to a PC or game console with thick cables, thus limiting movement in a VR experience. Continue reading Wi-Fi Alliance Begins Certification of WiGig Devices, Routers

Google has reportedly suspended its Project Ara initiative to build a modular smartphone with interchangeable components. The goal was to develop a phone that consumers could customize with cameras, speakers, batteries and other parts in an effort to prolong lifespan and reduce electronic waste. “The move marks an about-face for the tech company, which announced a host of partners for Project Ara at its developer conference in May and said it would ship a developer edition of the product this autumn,” according to Reuters. “Axing Project Ara is one of the first steps in a campaign to unify Google’s various hardware efforts, which range from Chromebook laptops to Nexus phones.” Continue reading Google Shutters its Project Ara Plans to Build Modular Phones

Intel just debuted its seventh generation of PC chips, featuring a built-in ability to play and edit Ultra HD and 4K video. The chips reflect the fact that an increasing number of younger consumers use portable computers as their go-to device for viewing video content. Although Netflix, most notably among others, has created 4K video programs, consumers have been limited in their ability to see it in its native resolution. The new chips accommodate both HEVC and VP9 compression and support copyright protection software. Continue reading Latest Chips from Intel Designed for Playing 4K Video on PCs

Apple’s laptops may not have the power to run many virtual reality experiences, but an upcoming Kickstarter campaign aims to change that. The Wolfe offers an external Thunderbolt-connected GPU as a simple solution for supercharging laptops. According to its creators, The Wolfe increases the MacBook Pro’s GPU processing capabilities up to ten times. The form factor is a tidy, largish box housing an Nvidia GPU that is currently the baseline for the Oculus Rift and HTC Vive. Early Kickstarter backers will get one for $399. Continue reading The Wolfe Aims to Turn MacBooks into Virtual Reality Players

After first debuting the Maxwell-based GTX 980 graphics chip in a notebook last year, Nvidia has now upped its game, with notebooks and laptops powered by its GTX 1000 series chips, more specifically the GTX 1060, GTX 1070 and GTX 1080. These new GPU chips, which Nvidia declares “VR-ready,” use the company’s more efficient Pascal architecture to provide nearly identical operation to their desktop chips; only the GTX 1060 provides a slightly slower base clock speed in a notebook. Continue reading Nvidia’s New GTX Series Super-Powers Laptops, Enables VR