Facebook Strategizes Ways to Draft Off Instagram’s Growth

Instagram is threatening to overshadow its parent company Facebook. The platform now has 1 billion users, more than Facebook had when it bought Instagram for $715 million, and, according to Bloomberg Intelligence, is worth more than $100 billion. Most critically, Instagram appeals to a younger demographic, which Facebook needs to keep growing. Other Facebook users are also gravitating to Instagram’s more lighthearted photo and video app, in the wake of Facebook’s involvement in privacy and political scandals. Continue reading Facebook Strategizes Ways to Draft Off Instagram’s Growth

Senators Request Investigation of Smart TV Privacy Practices

Senators Edward Markey (D-Massachusetts) and Richard Blumenthal (D-Connecticut) have written a letter to Federal Trade Commission chair Joseph Simons requesting that his agency investigate the business practices of smart TV manufacturers. The two senators are concerned about “consumer privacy issues raised by the proliferation of smart TV technology,” since some companies are able to identify what people are watching and use that data to feed ads to other device’s in the consumer’s home. Continue reading Senators Request Investigation of Smart TV Privacy Practices

Major Advertisers Use Blockchain to Trim Digital Ad Spending

Anheuser-Busch, AT&T, Kellogg, Bayer and Nestle are a few of the advertisers using blockchain to dig deeper into the economics of online advertising. With blockchain, they can learn if real people or bots are viewing their ads and how much of their digital ad spending is going to middlemen. Blockchain, touted as a secure and transparent way to keep transaction records, is booming, and now the advertising world — rife with less-than-transparent dealings — hopes that blockchain can help cut down on wasted dollars. Continue reading Major Advertisers Use Blockchain to Trim Digital Ad Spending

New Features Make it Easier to Run Ads on Google Services

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Continue reading New Features Make it Easier to Run Ads on Google Services

Twitter Cuts Millions of Followers to Combat Fake Accounts

In an effort to restore trust in its social platform, Twitter plans to “begin removing tens of millions of suspicious accounts from users’ followers” today, reports The New York Times. “Many users have inflated their followers on Twitter or other services with automated or fake accounts, buying the appearance of social influence to bolster their political activism, business endeavors or entertainment careers.” Twitter has acknowledged that easily creating or buying fake followers has negatively affected the legitimacy of the platform. Continue reading Twitter Cuts Millions of Followers to Combat Fake Accounts

Google Expected to Be Issued Major Antitrust Fine in Europe

The European Commission, executive arm of the European Union, is expected to issue a multibillion-euro antitrust fine against Google, according to insiders. Google will likely be charged with forcing the company’s search and Web browsing tools on manufacturers of Android-equipped mobile devices, which affects Google’s ecosystem and its successful advertising business. In addition to a hefty fine, Google will likely be ordered to make adjustments to its business practices in Europe related to Android, the most widely-deployed mobile operating system in the world. Continue reading Google Expected to Be Issued Major Antitrust Fine in Europe

Growing Strength of Amazon Advertising Biz Draws Concern

Amazon’s advertising and e-commerce businesses are growing in strength, challenging the dominance of Google and Facebook. That’s because Amazon holds the key to a very important piece of information for advertisers — what people buy — and the tech behemoth is beginning to leverage that data. Amazon still makes most of its revenue via e-commerce and Amazon Web Services, but in the first three months of 2018, revenue for advertising jumped 139 percent to $2 billion. This shift has advertisers concerned. Continue reading Growing Strength of Amazon Advertising Biz Draws Concern

Marketers Use New Tech to Leverage Data From Smart TVs

Smart TVs have become a boon to data collectors and their marketer-clients, who are using new technology to identify what people are watching on Internet TV, sometimes without their knowledge. San Francisco-based Samba TV, for example, which has collected viewing data from 13.5 million smart TVs in the United States, has raised $40 million in venture capital. About a dozen television manufacturers have inked deals with Samba TV to embed its software in some of their sets. Continue reading Marketers Use New Tech to Leverage Data From Smart TVs

Facebook Ramps Up its Live Sports Streaming With Boxing

Facebook plans to stream live boxing and related programming through a new deal with Oscar De La Hoya’s Golden Boy Promotions. Content “will be available to fans in the U.S. on Facebook Watch and globally via the Golden Boy Promotions page on Facebook,” reports Variety. Broadcasts will leverage social features such as “real-time fan interaction and engagement.” However, the bouts will not feature ads. Facebook, which has been experimenting with streaming live MLB games, recently secured deals “with action-sports company Nitro Circus and Fox Sports for Ice Cube’s BIG3 basketball league.” Continue reading Facebook Ramps Up its Live Sports Streaming With Boxing

Facebook, Twitter Plan to Minimize Disinformation, Bad Ads

Facebook and Twitter will increase scrutiny of the searchable archives of ads running on their sites, to stop fake news in the months leading up to the midterm elections. Twitter is debuting an Ads Transparency Center to open public view of a database of all ads on its platform, having already established the requirement that anyone running a campaign go through a verification process. Facebook, which also has a database of political ads, now plans to make it easier to find background details on all its platforms. Continue reading Facebook, Twitter Plan to Minimize Disinformation, Bad Ads

AT&T to Purchase AppNexus, Plans Global Ad Marketplace

AT&T is reportedly paying about $1.6 billion to acquire AppNexus, which offers automated software to help advertisers buy ads across apps and websites. Now, AT&T chief executive of advertising and analytics Brian Lesser revealed that the purchase is aimed at creating a platform that connects advertisers not simply with AT&T’s own content, but with competing media outlets in television and digital video. The result would be a pioneering marketplace and give AT&T more leverage against Facebook and Google. Continue reading AT&T to Purchase AppNexus, Plans Global Ad Marketplace

Supreme Court Lets States Collect Sales Tax From E-Tailers

The Supreme Court ruled in a 5-4 vote that states have the authority to collect sales taxes from online retailers, even if they don’t have a physical presence in the state. In doing so, the justices closed a loophole that helped Internet sales to grow and also overturned 50 years of its own precedents that banned states from collecting sales tax from companies without such physical presence. The decision did not follow typical ideological decisions, with liberal justice Ruth Bader Ginsburg joining conservative justices. Continue reading Supreme Court Lets States Collect Sales Tax From E-Tailers

Gray Television, Raycom Media to Merge in $3.6 Billion Deal

Gray Television and Raycom Media jointly announced plans to combine their companies in a $3.65 billion cash-and-stock deal. Gray will acquire Raycom for $2.85 billion in cash, $650 million in a new series of preferred stock, and 11.5 million shares of Gray common stock. After spinning off nine stations, the combined company will operate 142 stations in 92 markets. Raycom president and CEO Pat LaPlatney will become Gray’s president and co-CEO, while Gray’s current chief Hilton Howell will serve as executive chairman and co-CEO.

Continue reading Gray Television, Raycom Media to Merge in $3.6 Billion Deal

Facebook’s Instagram Launches IGTV for Hour-Long Videos

Instagram is launching IGTV, a standalone app that allows users to post vertically shot videos up to an hour long. The move puts the Facebook-owned platform in direct competition with Google-owned YouTube and its own parent company. Instagram has allowed one-minute videos to be posted since 2012, when Facebook acquired it for $1 billion. Instagram also aped Snapshot with disappearing posts dubbed Stories. The company says it now has one billion monthly users, compared to YouTube’s 1.9 billion and Facebook’s 2.2 billion. Continue reading Facebook’s Instagram Launches IGTV for Hour-Long Videos

Roku to Offer Subscription Video Market Similar to Amazon’s

According to sources, Roku will debut a marketplace similar to Amazon Channels, allowing consumers to sign up for video subscription services without downloading separate apps on Roku devices. Roku already offers access to HBO Now, CBS All Access and other subscription services via its channel store, but, up until now, consumers have needed to download a dedicated app (which Roku calls a “channel”) onto their device and then sign up for the service. The new marketplace is expected to make it much easier to access such services. Continue reading Roku to Offer Subscription Video Market Similar to Amazon’s

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