Pinterest Introduces New Features to Make Shopping Easier

In an effort to become more of a personal shopping assistant, Pinterest has introduced product recommendations with its new Product Pin system based on an individual’s tastes. It has also launched a shopping shortcut in the main home feed that provides easy access to a shopping-specific feed and list of shoppable Product Pins by holding down a Home or Style pin to access a shopping tag icon. Pinterest previously rolled out Buyable Pins for direct purchases through the platform in addition to other recommendation features such as Shop the Look and Lens that use machine learning and visual search. Continue reading Pinterest Introduces New Features to Make Shopping Easier

Advertisers Charge Facebook Hid Metrics Error for One Year

Advertisers filed suit in a federal district court in California charging Facebook with knowing about a measurement error a year before acknowledging it in 2016. Facebook admitted that it had been overstating the average time users spent watching videos then, but the suit claims that the company knew about the error in 2015. The error also impacted U.S. newsrooms, which laid off reporters in order to prioritize video over written stories. In fact, in 2015, Facebook began putting its Live videos higher up in News Feed. Continue reading Advertisers Charge Facebook Hid Metrics Error for One Year

Facebook Says Spammers, Not Nation-State, Behind Breach

Facebook’s internal investigation into the recent data breach that affected 30 million user accounts has concluded that the hack was the work of spammers disguised as a digital marketing company, and not foreign nationals. Facebook believes the attack was initiated by a group of Facebook and Instagram spammers that intended to make money by means of deceptive advertising. The FBI is continuing its investigation into the hack, which is the worst security breach in the social network’s 14-year history. Continue reading Facebook Says Spammers, Not Nation-State, Behind Breach

Facebook Launches Android Version of Game Streaming Site

Facebook introduced its Fb.gg online gaming hub this summer, created to draw game streamers and their followers away from rival sites such as Amazon-owned Twitch. The hub — featuring videos based on games and streaming celebs that Facebook users follow, as well as Liked Pages and Groups — is going mobile with an Android launch, now in its beta testing stage. The Android version is expected to provide gamers who stream via Facebook Live a more prominent landing page for improved discovery. Continue reading Facebook Launches Android Version of Game Streaming Site

Walmart Signs MGM Deal, Invests in Interactive Storytelling

Walmart is partnering with MGM, which will create short-form original series for release in 2019, to help boost content on its ad-supported streaming service Vudu. The company also invested a reported $250 million in a joint venture with New York startup Eko, which produces so-called interactive stories in which viewers control the plots of commercials and TV episodes. This investment is believed to be the largest ever made in this particular storytelling niche that has interested creatives for years but never caught on. Continue reading Walmart Signs MGM Deal, Invests in Interactive Storytelling

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

Digital Content NewFronts West Reveals Advertising Trends

At the Digital Content NewFronts West marketing event, October 9-10 in Los Angeles, premium content producers demonstrated how they are trying to attract and maintain viewers. In addition to offering podcasts, shoppable videos and smart speakers, producers are moving away from ads that interrupt programming, mainly because viewers simply won’t tolerate commercials, not even 30-second pre-rolls. A study revealed that those viewers who do watch mainly ad-supported OTT video are younger and typically earn higher income. Continue reading Digital Content NewFronts West Reveals Advertising Trends

Walmart to License MGM Content for its Vudu VOD Service

Walmart, which bought video-on-demand service Vudu eight years ago, just inked a partnership with MGM to license family-friendly content. Vudu’s monthly viewer numbers lag behind Netflix and Hulu, the latter controlled by Disney, Comcast, 21st Century Fox and AT&T. Although media outlets reported that Walmart intends to launch a subscription-based streaming video service, sources inside Walmart reveal that Walmart is not doing so, but still hopes to improve its VOD business and target viewers outside big cities. Continue reading Walmart to License MGM Content for its Vudu VOD Service

IFPI: Music Streaming Continues its Growth, As Does Piracy

According to an annual report released by the International Federation of the Phonographic Industry (IFPI), music streaming is continuing to rise, with 86 percent of respondents ages 16-64 in 20 top global markets opting for streaming. The report notes that 57 percent of 16- to 24-year-olds use a paid audio service. While nearly half of the time consuming on-demand music is via YouTube, the report finds that terrestrial radio is still relevant. And even though popular streaming services such as Spotify and Apple Music have brought growth to the industry, piracy still remains a problem. Continue reading IFPI: Music Streaming Continues its Growth, As Does Piracy

Senators Ask FTC to Examine Kids Apps’ Privacy Violations

Two Democratic senators — Edward Markey of Massachusetts and Richard Blumenthal of Connecticut — sent a letter on Wednesday to the Federal Trade Commission asking for an investigation into whether the thousands of “child-friendly” apps in the market are actually collecting children’s personal information. To do so would violate a federal law protecting children’s online privacy, since it requires sites and apps targeting persons under 13 years old to obtain verifiable parental permission before collecting data. Continue reading Senators Ask FTC to Examine Kids Apps’ Privacy Violations

AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

AT&T revealed its new strategy for advertising, to help monetize its $85.4 billion Time Warner acquisition. Brian Lesser, chief executive of new advertising unit Xandr (after Alexander Graham Bell) described plans to deliver ads targeting individuals and households. His argument is that the media industry needs to run ads to pay for expensive, critically acclaimed series, because revenue from subscription services isn’t enough. Xandr consists of recent purchase AppNexus, AT&T Adworks and its other adtech services. Continue reading AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

Instagram Announces Adam Mosseri to Serve as New Boss

One week following the sudden departure of Instagram co-founders Kevin Systrom and Mike Krieger, it was announced that the new “Head of Instagram” will be Adam Mosseri, the company’s current VP of product — and a former senior exec at Facebook where he was responsible for managing the platform’s News Feed. Systrom and Krieger resigned unexpectedly six years after selling Instagram to Facebook for $1 billion. The co-founders were reportedly frustrated by Facebook CEO Mark Zuckerberg’s increased control over the popular photo- and video-sharing service. Continue reading Instagram Announces Adam Mosseri to Serve as New Boss

ABC Stations Target Millennials With ‘Localish’ Mobile Brand

The ABC Owned Television Stations Group has debuted Localish, a brand targeting digital-native millennials with hyper-local stories that will be distributed on digital and social media platforms. The stations already have a large digital and social presence, making this segue to Localish a natural move. Creation of the brand is based on ABC research that found this cohort feels better about their local community than the world. The ABC websites, social platforms, iOS and Android apps and Roku, Apple TV and Amazon Fire TV will play the content. Continue reading ABC Stations Target Millennials With ‘Localish’ Mobile Brand

Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Netflix Will Continue Broadcast Partnerships, Remain Ad-Free

Maria Ferreras, Netflix VP of business development for EMEA (Europe, Middle East and Africa), explained that Netflix will not discontinue its broadcast partnerships in which it takes global rights outside a production’s territory of origin. Speaking at the IBC Conference in Amsterdam, Ferreras pointed to a production in partnership with the United Kingdom’s Channel 4 as an example. U.K. producers have been concerned that Netflix would cease these partnerships as it gets deeper into local production. The company also reiterated it would not run ads on its streaming service. Continue reading Netflix Will Continue Broadcast Partnerships, Remain Ad-Free

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