Tech Expands its NYC Foothold, Investors Build Film Studio

Although Amazon bypassed New York City for its second headquarters four months ago, the Big Apple has attracted numerous other high-tech companies that are renting office space and creating jobs. Google inked a deal to lease 1.3 million square feet in lower Manhattan, with plans to add 7,000 jobs over 10 years. Facebook is also in talks to lease one million square feet of office space on the far West Side. Now, actor Robert De Niro and his son are part of an investment team building a film and TV production studio in Queens. Continue reading Tech Expands its NYC Foothold, Investors Build Film Studio

Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

Snapchat began streaming first-person ‘Creator Shows’ this week featuring celebrities and social influencers in the same vertical video approach of the platform’s collection of original series. Notable celebs such as Kevin Hart, Arnold Schwarzenegger and Serena Williams can now stream their short-form videos on Snapchat and monetize their efforts through an ad-revenue sharing model (specific terms have not been revealed, but sources note that Snap’s standard deal with media companies is typically a 50 percent split). Continue reading Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

Internet Providers Positioned to Mine Data for Targeted Ads

Broadband Internet providers gather masses of data on consumer behavior but thus far have been slow to use that data for targeted advertising. However, as cable and telecom companies feel the negative impact of cord-cutting, they are beginning to look to their broadband units to make up the shortfall. AT&T and Google Fiber already mine customer data, but Altice USA, Comcast, Charter Communications and Verizon Communications have been reluctant to either gather or use personal data, for fear of customer pushback. Continue reading Internet Providers Positioned to Mine Data for Targeted Ads

Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Acquired by Spotify in 2017, cloud-based audio recording studio Soundtrap just expanded its free tier for podcasters, now offering access to an unlimited number of projects and 2,210 loops. All creators using Soundtrap will now have unlimited free storage for podcasts and songs. Founded in 2012, the Swedish-based company has offered four subscription tiers, ranging from $10 to $17 per month, all supporting an unlimited number of projects, 550 instruments and 4,100 loops. Soundtrap’s free tier previously limited users to five projects and 900 loops. The number of available instruments will remain the same. Continue reading Spotify’s Soundtrap Expands its Free Toolset for Podcasters

Alphabet Unveils Master Plan for Toronto Smart City Project

Alphabet’s Sidewalk Labs project began in 2017 when Toronto invited the company to turn an undeveloped 12-acre lot, Quayside, into a model of the digital city of the future. Now, Alphabet has issued a 1,524-page master plan that, in four volumes, details how it will spend the $1.3 billion earmarked for the project. Among those plans, Alphabet details using environmentally-friendly timber, installing an underground pneumatic tube for garbage removal, and building streets for autonomous vehicles from subsidiary Waymo. Continue reading Alphabet Unveils Master Plan for Toronto Smart City Project

Ad Execs Wrestle Over Objectionable Content, Privacy Laws

At this year’s Cannes Lions International Festival of Creativity, attendees aired their concerns about online data privacy and brand safety. The latter has been highlighted over the last years as advertisements have appeared next to objectionable content on Facebook, Google’s YouTube and other digital platforms. McDonald’s, Clorox, Nestlé, Epic Games and AT&T are among the advertisers that froze ads due to this ongoing problem. Some attendees asked for federal privacy regulations to protect consumers and avert state-by-state legislation. Continue reading Ad Execs Wrestle Over Objectionable Content, Privacy Laws

Spotify Expands Ad Options by Targeting Podcast Listeners

Spotify, which now has 123 million worldwide users of its ad-supported audio service, is expanding its podcast business by offering advertisers the ability to target consumers based on the types of podcast programs they are streaming. Brands across 10 global markets (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom and United States) will have the option of targeting Spotify Free users based on podcast categories such as “Business & Technology,” “Comedy” and “Lifestyle & Health.” 3M and Samsung have been testing the new ad-targeting tool. Continue reading Spotify Expands Ad Options by Targeting Podcast Listeners

Latest Sandler Film Sets New Viewership Record for Netflix

Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Continue reading Latest Sandler Film Sets New Viewership Record for Netflix

More Marketers Test Targeted Ads on Streaming Platforms

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Continue reading More Marketers Test Targeted Ads on Streaming Platforms

IMDb Rebrands Its New AVOD Service and Triples Content

Amazon-owned IMDb — the popular online database featuring information related to movies, television and video games — is rebranding its recently launched Freedive video service as IMDb TV. Thanks to new deals with MGM, Sony Pictures Entertainment and Warner Bros., the ad-supported VOD service will add thousands of new titles in the upcoming months, essentially tripling the number of TV shows and movies available to U.S. viewers for free. The company also plans to expand its audience with a European launch later this year. Continue reading IMDb Rebrands Its New AVOD Service and Triples Content

Mailchimp Aims For Entrepreneurs With Entertainment Unit

Marketing platform Mailchimp just launched its own entertainment division, Mailchimp Presents, to produce short-form original series, movies and podcasts with a focus on the common experiences and struggles of entrepreneurs and small business owners. “These folks are often isolated, thinking about work all the time,” said Sarita Alami, production lead of Mailchimp Presents, and the company’s senior manager of brand marketing. “We have this great opportunity to create content that resonates with them in a way that hopefully reminds them that they’re not alone.” Continue reading Mailchimp Aims For Entrepreneurs With Entertainment Unit

Facebook Watch Readies Original Content for Summer, Fall

Social giant Facebook revealed that its strategy for building viewership of Facebook Watch is paying off, saying it is experiencing “big momentum” for the platform with original shows such as Jada Pinkett Smith’s “Red Table Talk” and “Sorry for Your Loss” with Elizabeth Olsen. Facebook Watch, since its launch two years ago, has a global daily user base of 140 million people who each spend an average of 26 minutes per day watching videos, nearly double from 75 million daily users in December who watched 20 minutes daily. Facebook has inked a series of partnerships and has more original content on its way. Continue reading Facebook Watch Readies Original Content for Summer, Fall

Bond’s Meeker Predicts Our Digital Future in Annual Report

At Code Conference 2019 in Scottsdale, Arizona, Bond Capital general partner Mary Meeker delivered her annual, highly anticipated Internet Trends Report. The 333-page slideshow looked at trends from the growth of Internet ad spending to digital delivery services in Latin America. One eye-opening fact she reported is that about 51 percent of the world, equaling 3.8 billion people, used the Internet in 2018, up from 49 percent (3.6 billion) the previous year. Smartphone sales are slowing since so many people likely to be online already are. Continue reading Bond’s Meeker Predicts Our Digital Future in Annual Report

AT&T Rolls Out Its Ad-Buying Service for Premium Content

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

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