Insider Intelligence forecasts that 2023 will mark the first time since 2014 that the combined digital advertising market share for Meta Platforms and Alphabet will fall below 50 percent, indicating erosion of their “duopoly.” Projection of a 2.5 percent drop due to increased competition from rivals including Amazon, Apple, TikTok and Microsoft will put the pair at a projected 48.4 percent this year, according to the research group. While the trajectory is likely to garner negative media and investor attention, it is a plus from the perspective of fending off global antitrust attacks. Continue reading Digital Ad Share for Meta, Alphabet to Drop Below 50 Percent

The European Commission has formed a “preliminary view” that Meta Platforms has breached EU antitrust law by manipulating competition in the online classified advertising markets on Facebook and Instagram. The Commission took particular umbrage with the bundling of Meta’s Facebook with access to Facebook Marketplace, which allows users to buy and sell items. Meta could face a fine as high as $11.8 billion if the allegations of self-dealing prove true. The Commission also claims Meta is imposing unfair conditions on Marketplace competitors for its own benefit. Continue reading EU Pushes Its Antitrust Case Against Facebook Marketplace

Facing backlash against his executive leadership, Twitter’s new owner and CEO, billionaire Elon Musk, conducted an informal 12-hour poll over the weekend asking users of the popular social media platform whether he should keep his new position. “Should I step down as head of Twitter?” the controversial executive asked. “I will abide by the results of this poll.” After more than 17.5 million responses, the results indicate that a majority of users believe Musk should step down from his post (57.5 percent voted in the affirmative). As of press time, it remains unclear what action Musk may take in light of the poll results. Continue reading Twitter Users Vote in Favor of Musk Stepping Down as CEO

Twitter has reintroduced its Twitter Blue paid subscription service, which will cost $11 a month for those using Apple mobile devices and $8 monthly for those who sign up using web browsers. The iOS premium compensates for the 30 percent initial fee Apple charges developers for subscriptions purchased through its App Store (which falls to 15 percent after a year). Twitter owner Elon Musk previously tweeted complaints about Apple’s pricing policy, which has also rankled other developers. Twitter Blue subscribers get access to features including editable tweets, upgraded video and a blue verification check mark. Continue reading Twitter Reboots Blue Subscription, Charges iOS Users More

Meta Platforms has shuttered its Connectivity division, which focused on areas including subsea cabling. The group’s functions will be divided among two other company units, Infrastructure and Central Products. Launched in 2013 as Facebook Connectivity, the business group developed connectivity technologies, concentrating on innovations like solar-powered drones, low-Earth orbit satellites and fiber-laying robots to expand the footprint of the company’s social platforms and other services. In 2021, it is estimated that more than 300 million people were able to access faster Internet services as a result of Meta Connectivity initiatives. Continue reading Meta Closes Its Connectivity Unit, Reassigns Responsibilities

Disney+ has launched its anticipated ad-supported tier, Disney+ Basic, for $7.99 per month in the U.S., while the cost of its ad-free Premium subscription bumps up to $10.99 per month. The company has also reconfigured its bundles, adding the Disney Bundle Duo (Disney+ Basic with Hulu’s ad-supported plan) for $9.99 per month, and the Disney Bundle Trio Basic (Disney+ Basic, with ad-supported Hulu and ESPN+) for $12.99 per month. Disney says it’s launching “with more than 100 advertisers across all major categories.” An ad-free Disney Bundle Trio Premium is also being offered, for $19.99 per month. Continue reading Disney+ Rolls Out Basic Ad-Supported Tier and New Bundles

The House Judiciary Committee has approved the American Music Fairness Act, which would require broadcast radio stations to pay royalties to performance artists and musicians. Currently only songwriters and publishers get royalties for terrestrial radio play. The U.S. is unusual among developed nations in failing to provide a legal framework for performer compensation for songs played on-air — a vestigial artifact from the days when radio was a fledgling media and airplay was considered promotion for record sales. Newer media, including streaming and other subscription services, pays performance royalties. Continue reading Music Fairness Act to Secure Radio Payments for Performers

Cord-cutting among U.S. consumers hit record highs in Q3, according to research firm MoffettNathanson, which reports total pay TV subscriptions dropped by 6.3 percent in the July through September period, up from a 5.2 percent decline in Q3 2021, and slightly ahead of the 6.2 percent contraction of Q2 this year. MoffettNathanson defines “pay TV” as paid subscription services, including from cable and satellite operators in addition to vMVPDs packaged through companies like Verizon and AT&T. The Q3 loss totaled roughly 655,000 subscribers, as compared to 617,000 from the same period last year, and 91,000 in Q3 2020. Continue reading Report: Cord-Cutting Translates to New Low for Pay TV in Q3

YouTube’s U.S. Top 10 Trending Videos of 2022 were viewed more than 650 million times over 55 million hours, according to the platform, which said the channels hosting the top 10 collectively have more than 225 million subscribers. At No. 1, with more than 87 million views, was “so long nerds,” the farewell message from the “Minecraft” gamer known as Technoblade, who this year died of cancer at age 23. Actor Will Smith’s infamous Oscar smackdown of host Chris Rock, uncensored from Guardian News, was the second most viewed clip of 2022. Continue reading Technoblade and MrBeast Among YouTube’s Most-Streamed

Netflix is now live with its ad-supported tier, but company co-CEO Reed Hastings said he regrets not having launched it sooner. Speaking at The New York Times’ DealBook Summit, Hastings said he was preoccupied with digital competition from Google and Facebook. “I didn’t believe in the ad-supported tactic for us. I was wrong about that. Hulu proved you could do that at scale and offer customers lower prices,” Hastings told NYT columnist and DealBook founder and editor-at-large Andrew Ross Sorkin. “I wish we had flipped a few years earlier on that, but we’ll catch up.” Continue reading Netflix Expanding Previews as Ad Tier Gets Up and Running

TikTok is taking steps to ensure U.S. user data is secure and that young people will be protected from harmful content, company CEO Shou Zi Chew said at The New York Times’ DealBook Summit. “We have very rigorous data-access protocols,” the executive said Wednesday, addressing concerns expressed by members of Congress and the Federal Trade Commission. Chew said TikTok, which is owned by Beijing-based ByteDance, plans to work with Oracle as its data storage provider based in large part on the company’s strong security protocols. Continue reading TikTok CEO Shou Zi Chew Determined to Solve Data Issues

Meta Platforms has been fined $275 million for violating European Union privacy rules, the result of a 2021 data leak that led to the online publication of personal information belonging to 500 million Facebook users. The penalty is the latest imposed on Meta by Ireland’s Data Protection Commission, which in September imposed a $400 million penalty on Instagram for mishandling children’s data. In October 2021, the same regulator fined Meta $235 million for violations by its WhatsApp messaging service. In total, Irish authorities have imposed penalties of more than $900 million on Meta in the past two years. Continue reading Ireland DPC Fines Meta $275 Million for Data Privacy Breach

LinkedIn is amping up its B2B marketing features designed to give brands an edge in a recessionary climate. In an effort to drive ad spending in the midst of economic uncertainty, the company has introduced a suite of tools — unveiled at the company’s B2Believe marketing summit — that aim to provide granular control over media investments on the Microsoft-owned platform. The new capabilities include ancillary measurement tools and fresh ad formats as well as a Brand Safety hub, allowing advertisers to boost performance on the LinkedIn Audience Network while setting brand safety guardrails. Continue reading LinkedIn Adds B2B Tools to Enhance Brand Safety, Exposure

Meta Platforms is introducing updates to further protect teens on Facebook and Instagram. Starting this week, those under the age of 16 (or under 18 in certain countries) will be defaulted into more stringent private settings when they join Facebook. A similar default was put into effect on Instagram last year. Meta is also restricting “potentially suspicious adults.” For example, adults will be restricted from messaging teens they aren’t connected to and from seeing teens in their People You May Know recommendations. A “suspicious adult” is one that has recently been blocked or reported by a young person. Continue reading Facebook and Instagram Roll Out New Safety Tools for Teens

A coalition of more than 20 advocacy groups with an interest in child safety is petitioning the Federal Trade Commission to prohibit social media platforms including TikTok as well as online games and other services from bombarding kids with ads and using other tactics that may hook children online. Regulators are being lobbied to prevent online services from offering minors “low-friction rewards” — unpredictably granting positive reinforcement for scrolling, tapping or logging on to prolonged use. The groups say the technique is the same used by slot machine makers to keep gamblers engaged. Continue reading Advocacy Groups Seek to Enact Online Rules to Protect Kids