“With the presence of William Morris Endeavor CEO Ari Emanuel at the launch,” notes the article, “the creators of the ORBX.js technology were also seeking to emphasize its piracy-fighting powers for the movie and TV industries: with video streams or apps watermarked in the cloud, DRM in the browser becomes unnecessary.”
ORBX will work with HTML5 browsers including Chrome, Firefox, Safari, IE10 and Opera. However, WebGL technology is required to leverage the full decoding speed. Additionally, streaming on this scale requires bandwidth and money.
“Video seemed to stream well on an iPhone over 4G, and with the adaptive streaming and superior compression of ORBX, [OTOY founder and CEO Jules] Urbach projects a 25 percent bandwidth savings for, say, Netflix streaming,” explains GigaOM. “For that to happen, Netflix, Amazon and other providers have to adopt ORBX, something that the Mozilla-OTOY partnership is actively working on. They are hoping that their solution will be the one to put the format wars to rest, and allow consumers to collect the highest-definition content possible in a way that is format-agnostic.”