Google is adding a host of new advertising features. The Alphabet-owned company has introduced an asset library that makes it easier to organize and access assets across multiple teams and campaigns, as well as a new video creation tool designed to make it simple for anyone to be able to create YouTube-worthy ads. In addition, the company announced that the Google Ads Creative Studio tool for churning out original ads at scale is out of beta and generally available to all advertisers. The company also debuted a new text-to-voice-over feature. Continue reading Google Launches New Advertising Tools and Creative Studio

TikTok plans a gaming ramp-up and is adding a variety of improvements to enhance the platform and improve revenue. At present, gaming is extremely limited on TikTok, but the company is reportedly conducting tests in Vietnam preparatory to a big gaming push. TikTok is also introducing “Branded Mission” to connect creators with brands for possible remuneration. And, after years of controversy over attribution, TikTok is launching a button that lets creators add credits for their inspiration as part of the publishing process, tagging others upon whose work theirs is built. Continue reading TikTok Debuts Creator Crediting, Explores Adding Minigames

Game developer Zynga says it will launch the new HTML5-based game “Disco Loco 3D” exclusively on the social app TikTok. The single-player endless-runner game sees players collecting dance moves while avoiding obstacles as they walk down a catwalk, similar to Zynga’s “High Heels.” TikTok says the Zynga pairing aims to test its audience’s general interest for in-app games, and says it’s exploring opportunities with other game companies. Mobile games formatted in HTML5 are an economic way to reach a large audience of global users, including in emerging markets where low-memory devices on 2G and 3G networks are the norm.  Continue reading TikTok Tests Whether Users Will Enjoy In-App Mobile Gaming

After beta-testing with 200,000 users, Facebook debuted a cloud gaming service for Android and the web, providing smaller free-to-play games such as “Asphalt 9: Legends,” “PGA TOUR Golf Shootout,” “Solitaire: Arthur’s Tale” and “Mobile Legends: Adventure.” Over time, the social media giant plans to add more games, which can be found in its Gaming section. In conjunction and to remind people about the new games, Facebook is also introducing “cloud playable ads,” derived from games’ native code. Continue reading Facebook Streams Free-to-Play Games via Its Cloud Service

After Apple repeatedly rejected the Facebook Gaming app for iOS devices, it finally approved it for the App Store — with the proviso that Facebook strip out all the playable games. Facebook chief operating officer Sheryl Sandberg slammed the decision, saying that “iOS users [will] have an inferior experience to those using Android.” Apple’s App Store also won’t permit Microsoft’s xCloud gaming service as, in the past, it also gave the cold shoulder to Google’s Stadia. Late last week, Facebook announced a new version of its Gaming app for iPhone and iPad users. Continue reading Apple Stands Firm in Its App Store Rules for Cloud Gaming

Apple rejected Facebook Gaming’s submission to the App Store for at least the fifth time since February. Sources said that, with each rejection, Apple referred to its rules that don’t allow apps with the “main purpose” of distributing casual games. Apple’s App Store is the only officially approved venue for iPhone and iPad owners to find new games (and other programs), which generated about $15 billion in revenue last year. Microsoft president Brad Smith said antitrust regulators need to look at the practices of app stores. Continue reading Apple Rejects Facebook App, Calls for Antitrust Probe Grow

Myspace, which introduced Internet users to social networking, faded from view with the advent of Facebook. Still, Myspace endured as a popular music platform, in part because it drew credibility from having helped launch artists such as Arctic Monkeys, Panic! At The Disco, Sean Kingston and Kate Nash. Musicians and other Myspace users were dismayed to read a banner on the site proclaiming that, due to a server migration, files loaded more than three years ago will “no longer be available on or from Myspace.” Continue reading Myspace Accidentally Loses All Music Posted Prior to 2016

Although its first experiences with HTML5 were just short of disastrous, Facebook is now using it again to expand Instant Games to developing countries via Facebook Lite and to interest communities via Facebook Groups. Because smartphone processing power and mobile browser app technology have improved, HTML5 is now able to support more complicated games, and Instant Games can launch in a mobile browser or directly into Groups. Currently, 90 million people take part in 270,000 Facebook Groups about gaming each month. Continue reading Facebook Gives HTML5 Another Shot for its Instant Games

The World Wide Web Consortium (W3C) published the Encrypted Media Extensions (EME) specification as a recommendation, although W3C members only voted 58.4 percent to approve, with 30.8 percent opposing and 10.8 percent abstaining. EME is a standard interface for digital rights management (DRM) protection of content delivered through the browser, defining how Internet content works with third-party Content Decryption Modules (CDMs) that provide proprietary decryption and rights management. In response to the EME recommendation, the Electronic Frontier Foundation has resigned from the W3C. Continue reading W3C Officially Recommends EME Spec for DRM Protection

Adobe has finally pulled the plug on Flash, an application that Steve Jobs excoriated as far back as 2010 for being too insecure and proprietary for the iPhone. Adobe stated that it would no longer update and distribute the Flash Player at the end of 2020, and many in the industry will cheer its demise. In fact, Chrome, Microsoft Edge and Safari have been blocking Flash for the past year, but many sites devoted to gaming, education and video still use Flash, whose infamously weak security has been exploited by malware. Continue reading Weak Security and Obsolescence Leads to Demise of Flash

The World Wide Web Consortium (W3C), which oversees standards for the web, approved a new system for handling DRM-protected video. Encrypted Media Extensions (EME) work by letting DRM systems connect directly to the user’s browser. EME lets streaming video services protect their content without forcing users to install plugins that can be insecure. But not everyone is happy. Some researchers and advocates of the open Internet believe EME will give browser developers and content providers too much power. Continue reading W3C Approves the EME Standard for DRM-Protected Video

An NAB panel on upcoming changes in Digital TV, moderated by NAB vice president of spectrum policy Alison Neplokh, focused on the challenges and promises of deploying ATSC 3.0., or as an increasing number of industry experts are dubbing it, Next Gen TV. Neplokh noted that FCC chair Ajit Pai stated the rules will be in place by the end of 2017, enabling broadcasters to adopt it quickly. South Korea is also going online with ATSC 3.0 next month, allowing U.S. broadcasters to learn from its experiences. Continue reading NAB 2017: Next Gen TV Will Bring Innovation, New Revenues

The World Wide Web Consortium (W3C) has formally moved its Encrypted Media Extensions (EME) anti-piracy mechanism to the stage of Proposed Recommendation. The decision of whether or not to adopt the EME standard now depends on a poll of W3C’s members, which have until April 19 to respond. Although the proposed standard has many critics, W3C director/HTML inventor Sir Tim Berners-Lee has personally endorsed it. Engineers from Google, Microsoft and Netflix created EME, which has been under development for some time. Continue reading World Wide Web Consortium Proposes HTML5 DRM Standard

The Android and iOS app stores have been dominant in gaming, but the advent of HTML5 may change that up. Developers will be able to create instant games, which they hope will grab the attention of more consumers. Games based on HTML5, which run in a browser and don’t require a download, are already being built into social media platforms and messaging systems. Instant game advocates argue that apps can be hard to find, require heavy advertising, and have to be downloaded and installed in order to play. Continue reading HTML5 Instant Games Threaten to Disrupt the App Store Model

Alphabet has recalibrated its strategy with autonomous vehicle division Waymo. After spinning it off into a separate company, Alphabet is now focusing on Waymo’s ability to provide a complete hardware/software technological platform to manufacturers making self-driving cars. This new goal is in line with company CFO Ruth Porat’s directive that its moonshot initiatives actually meet specific financial targets. By doing so, Waymo becomes a direct competitor with companies such as Mobileye and Delphi. Continue reading Waymo Shifts Gears to Become a Supplier, GM Releases SDK