Google’s Shoploop, developed in its R&D unit Area 120, is a video shopping platform for consumers to discover, evaluate and purchase products within the app. Shoploop general manager Lax Poojary explained that the experience is “more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site.” The Shoploop videos, which are under 90 seconds, currently focus on beauty products. Consumers can save products or follow product creators for additional videos. Continue reading Google’s Area 120 Debuts Shoploop Video Shopping Platform

Streaming giant Netflix announced that chief content officer Ted Sarandos is now co-chief executive officer with long-time chair & chief executive Reed Hastings. The move is largely seen as clearing the path for Sarandos to eventually succeed Hastings, who noted that the promotion “makes formal what was already informal — that Ted and I share the leadership of Netflix.” The company added 26+ million subscribers in the last two quarters as consumers began seeking more in-home entertainment while sheltering in place due to COVID-19. Continue reading Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

As COVID-19 keeps schools and businesses shut down, Microsoft has unveiled updates for its video communication platform Teams to help online meeting participants feel more connected. One such feature is Together Mode, which lets participants set the call to a shared background image so everyone feels a bit more like they’re sitting in the same room. The genesis of the feature came when Stanford University professor Jeremy Bailenson realized how fatiguing videoconferences could be, and contacted his friend, Microsoft Research scientist Jaron Lanier. Teams is also adding emoji, video filters, and integration of Tasks and Cortana. Continue reading Microsoft Introduces Teams Updates to Reduce User Fatigue

NBCUniversal’s streaming platform Peacock debuted today with three tiers: a free, ad-supported plan that features thousands of hours of content; a $4.99-per-month subscription that offers more than double the content of the base plan; and a $9.99 premium version without ads (both paid plans offer discounted annual subscriptions). Users of the free version can surf among 20 feeds, one featuring favorites like “Everybody Loves Raymond” and “The King of Queens,” another with NBC’s morning program “Today,” and another dedicated to its late-night shows. By offering a free version, said Peacock chair Matt Strauss, NBCUniversal is betting that people are looking for “more affordable options.” Continue reading NBC Debuts Streamer Peacock with Free, Ad-Supported Tier

Amazon recently instructed its employees to delete TikTok, the short-video app owned by Chinese company ByteDance, then quickly reversed the decision, saying the first email — which stated that concerns about “security risks” — had been distributed in error. But Amazon’s worry reflects that of the Trump administration, which has called some Chinese apps “a threat to national security.” TikTok grew out of U.S. company Musical.ly, and ByteDance’s acquisition prompted the Committee on Foreign Investment in the U.S. to review the deal. Continue reading TikTok Still Under Scrutiny by U.S. Government, Corporations

Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics

Although deepfakes have mainly been associated with fake news, hoaxes and pornography, they’re now also being used for more conventional tasks, including corporate training. WPP, with startup Synthesia, has created localized training videos by using AI to change presenters’ faces and speech. WPP chief technology officer Stephan Pretorius noted that the localized videos are more compelling and “the technology is getting very good very quickly.” In COVID-19 times, deepfakes can also lower costs and speed up production. Continue reading Deepfakes Go Mainstream for Corporate Training, Other Uses

During the COVID-19 pandemic, video game platforms have transformed into virtual entertainment sites. Online game platform Roblox recently hosted a benefit concert featuring Lady Gaga and Paul McCartney, and online game “Fortnite” ran a trailer for director Christopher Nolan’s upcoming feature “Tenet” and Quibi video clips. It also added a socializing space, launching it with a party at which EDM stars deadmau5, Steve Aoki and Dillon Francis performed. Most recently, also on “Fortnite,” DJ Diplo debuted his latest album in a live performance. Continue reading Video Game Platforms Turn Into Venues for Concerts, Movies

Per the 14th annual edition of Deloitte’s Digital Media Trends study, the average U.S. consumer now pays for four streaming-video services, up from three before the COVID-19 pandemic. Deloitte warns that, once lockdown restrictions are lifted, consumers may cut back on their streaming again. Pre-COVID, 73 percent subscribed to at least one paid streaming service, a number that has risen to about 80 percent. Deloitte compared the findings of a December 2019-January 2020 survey with a second one conducted in May 2020. Continue reading Deloitte Study Warns Growth in Streaming Subs May Not Last

YouTube has debuted ads that allow marketers to create a ‘Shop Now’ section below their ads so that users can browse and purchase products, listed with prices. Advertisers can put these interactive ads in areas that get high traffic, such as home pages. YouTube director of product management Nicky Rettke reported that, “70 percent of people say they bought a brand as a result of seeing it on our platform.” YouTube tested the Shop Now format with clothing brand Aerie, which saw a 25 percent higher return on its ad spend. Continue reading YouTube Unveils ‘Shop Now’ and ‘Video Action Campaigns’

According to reports, young people are now equally splitting their time between popular video-sharing platforms YouTube and TikTok. Since starting to watch TikTok, consumers ages 4-15 have increased their social app use by 100 percent in 2019 and 200 percent this year. Parent company ByteDance is making so much money on TikTok’s advertising and in-app purchases that it may be valued between $150 billion and $180 billion in an IPO. ByteDance just hired former Disney exec Kevin Mayer as TikTok’s new CEO, giving the company an American face. Continue reading TikTok Becomes a Revenue Giant as App Spawns Subgenres

Anthill’s latest version of interactive storytelling app Whatifi is now available in the Apple App Store. Founded by Jaanus Juss and Hardi Meybaum, who have been exploring interactive storytelling in their native Estonia via live theater, the startup enables users to “choose their own adventure” in two stories: “As Dead as it Gets” and “Anatomy of a Decision.” The first is a “drunken night with a few bros” that turns into a supernatural fantasy. A character on the verge of death, the viewer must follow the advice of ghosts to return to the land of the living. Whatifi is now based out of Los Angeles and Estonia. Continue reading Anthill’s Whatifi Offers Interactive Storytelling via Mobile App

Google has a lot of assets: consumer tech, social networking, messaging, music streaming, Chromecast. Yet when it comes to streaming television, it falls behind the big players, such as Amazon and Roku. The company has tried to get Android TV built into television sets but hasn’t achieved any momentum, and Chromecast requires consumers to navigate layers of abstraction. The XDA Developers portal revealed insider information about Google’s next streaming video dongle, featuring an Android TV interface and, for the first time, a remote control. Continue reading An Insider Peek at Google’s New Android TV Streaming Device

AMC Theatres told its investors that “substantial doubt exists about our ability to continue as a going concern for a reasonable period of time.” In a new 8-K filing, ahead of its earning call next week, the company described how it is trying to survive but also stressed how badly the coronavirus pandemic is eroding its financial stability. The movie theater chain had $5 billion in debt by the end of 2019 and continues to borrow more. Adding to its woes is the worry that distributors will postpone new film releases. Continue reading AMC Expresses ‘Substantial Doubt’ About its Chain’s Survival

For the latest installment in ETC’s Executive Spotlight series, we had a fascinating conversation with Lance Podell, senior vice president and general manager of Iron Mountain Entertainment Services (IMES), a leader in media archiving for the entertainment industry. IMES steers its film, music, broadcast and sports clients in media preservation, restoration and distribution. During the COVID-19 pandemic, Podell’s group has focused on safety and remote productivity while developing innovative methods for protecting assets and serving as an extension of its clients’ businesses. Iron Mountain has also created a “digital studio in a box” so that projects can stay on track during this challenging time. Continue reading Executive Spotlight: A Talk with Lance Podell of Iron Mountain Entertainment Services