Facebook’s New Tool Offers Transparency on Data Sharing

Facebook has long collected information about its users’ browsing behavior, even when they weren’t using its platform. Now, it’s introduced a tool, Off-Facebook Activity, that lets users see and control the information gathered outside of the social network. The tool gives users a summary of the third-party websites and apps that share data with Facebook. The company noted that people generally have 80+ apps on their phones and use about half of them per month, making it difficult to track the data’s use. Continue reading Facebook’s New Tool Offers Transparency on Data Sharing

Internet Providers Positioned to Mine Data for Targeted Ads

Broadband Internet providers gather masses of data on consumer behavior but thus far have been slow to use that data for targeted advertising. However, as cable and telecom companies feel the negative impact of cord-cutting, they are beginning to look to their broadband units to make up the shortfall. AT&T and Google Fiber already mine customer data, but Altice USA, Comcast, Charter Communications and Verizon Communications have been reluctant to either gather or use personal data, for fear of customer pushback. Continue reading Internet Providers Positioned to Mine Data for Targeted Ads

Spotify Expands Ad Options by Targeting Podcast Listeners

Spotify, which now has 123 million worldwide users of its ad-supported audio service, is expanding its podcast business by offering advertisers the ability to target consumers based on the types of podcast programs they are streaming. Brands across 10 global markets (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom and United States) will have the option of targeting Spotify Free users based on podcast categories such as “Business & Technology,” “Comedy” and “Lifestyle & Health.” 3M and Samsung have been testing the new ad-targeting tool. Continue reading Spotify Expands Ad Options by Targeting Podcast Listeners

Proposed Law Would Make Media Platforms Liable for Posts

Senator Josh Hawley (R-Missouri) introduced legislation to amend Section 230 of the Communications Decency Act (CDA) to hold big tech companies such as Facebook and YouTube liable for content published on their platforms. Tech companies now have protection under Section 230 from being found liable for what users post. Known as the Ending Support for Internet Censorship Act, the proposed legislation has sparked backlash from both sides of the aisle. According to Hawley’s office, his bill is aimed to limit political bias. Continue reading Proposed Law Would Make Media Platforms Liable for Posts

New Google Privacy Tools Aim to Limit Third-Party Cookies

In what could be touted as a privacy-related commitment, Google is expected to unveil new tools designed to limit the use of tracking cookies, including a dashboard-like function within its popular Chrome web browser that would give users information about where they’re being tracked and how to stop it, when desired. These tools are a product of years of internal debate, but the move could potentially strengthen Google’s lead in the digital advertising sector, while dealing a blow to other digital marketing companies.

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Industry Group Updates OpenAP Advanced Ad Marketplace

An industry coalition made up of Viacom, Fox, Comcast NBCUniversal and Univision has updated OpenAP, a marketplace that offers advertisements for over-the-air and streaming TV. The new system, which was created in response to marketers’ need for advertising capabilities that included Internet platforms, will be available in time for the fall TV season. Advertisers increasingly allocate part of their marketing budget to such sites as Facebook and Google, to be able to target consumers more specifically. Continue reading Industry Group Updates OpenAP Advanced Ad Marketplace

Canada, New York Rebuke Facebook For Privacy Violations

In Canada, privacy commissioners stated that Facebook’s “superficial and ineffective safeguards and consent mechanisms” violated local and national laws in allowing third parties to access users’ personal data — and that the company has refused to fix the problems. The New York State attorney general plans to investigate Facebook’s “unauthorized collection” of 1.5+ million users’ email address books. Facebook just banned “personality quiz” apps similar to the one behind the Cambridge Analytica scandal, to improve security. Continue reading Canada, New York Rebuke Facebook For Privacy Violations

TV Networks Partner on Technology to Deliver Targeted Ads

A consortium of television networks teamed up to create a technology standard for targeted advertising. Project OAR (Open Addressable Ready)’s watermark technology makes it easier to send specific ads to consumers with smart TVs. The consortium expects to complete its work by 2020. Such collaborative ventures are atypical for the highly competitive TV market. Currently, TV networks depend on cable and satellite operators to send targeted ads, and this technology will help networks control part of the process for smart TVs. Continue reading TV Networks Partner on Technology to Deliver Targeted Ads

Google Fined 50 Million Euros Under EU’s New Privacy Laws

Google and Facebook had a rough 2018 regarding data privacy, but the advertisers haven’t abandoned the two tech giants and their profits continue to soar. This year may be even tougher as concern about privacy grows. In fact, French regulators levied a 50 million Euro (about $57 million) fine on Google, for not clearly disclosing how data collected across its sites are used to personalize ads. Experts believe the behavior of big tech companies will be a “major topic” at the upcoming World Economic Forum in Davos, Switzerland. Continue reading Google Fined 50 Million Euros Under EU’s New Privacy Laws

Apple Bashes Facebook, Debuts Rival Social Media Features

Apple, which has criticized Facebook for its data privacy policy, introduced social media features for its new mobile device operating system. The features include group video chat for up to 32 people, tools to share photos with friends and the ability to play augmented reality games with friends. Apple also debuted privacy tools for the Safari browser that limits the data that Facebook and its ilk can gather. Apple made its target clear, with images of Facebook and Instagram in its marketing material. Continue reading Apple Bashes Facebook, Debuts Rival Social Media Features

WhatsApp and Facebook Execs Split Over Business Strategy

The long slow-boil dispute between Facebook and WhatsApp’s two founders over how to create more revenue out of the acquired app has led to an ugly breakup. WhatsApp founders Jan Koum and Brian Acton reportedly had constant disagreements with Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg, who were both eager for a greater return on the company they purchased for $22 billion in 2014. Facebook remained committed to its advertising model, and Koum and Acton were opposed to targeted ads. Continue reading WhatsApp and Facebook Execs Split Over Business Strategy

U.S. Newspapers Block Online Access for European Audience

Rather than comply with the European Union’s new data privacy rules, some American news outlets have opted to block access to their online content in Europe. The EU’s General Data Protection Regulation (GDPR) limits what info can be collected about users. This impacts companies that provide free content but share user data in order to sell targeted ads. Newspapers that have opted for a blackout or restricted access include the Arizona Daily StarNew York Daily News, St. Louis Post Dispatch, and Tronc-owned Chicago Tribune, Los Angeles TimesOrlando Sentinel and The Baltimore Sun. Continue reading U.S. Newspapers Block Online Access for European Audience

Facebook’s New Centralized Page for Editing Privacy Settings

In response to the recent outcry regarding how Facebook handles personal user data, the social media giant announced a new centralized page for users to control their privacy and security settings. Instead of having to visit multiple pages across the platform to change all privacy settings, users will now be able to use one centralized page. Users will also be able to review data the platform has collected about them over time. Facebook will officially introduce the system to users across the world in the coming weeks.

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Snap Offers Metrics for Creators to Avoid Exodus to Instagram

Snap is instigating a move to “separate the social from the media” on Snapchat, which, in part, will be represented by an interface redesign that distinguishes between Snapchat friends and professional content creators. Creators who have large followings, including so-called verified Snapchatters, will now, for the first time, have access to a variety of metrics, including engagement, demographics and story views, by year, month or week as well as how long viewers spent with each story. Continue reading Snap Offers Metrics for Creators to Avoid Exodus to Instagram

Preparing for Targeted Ads and Better Metrics With Smart TVs

The advent of smart TVs connected to the Internet has opened up new ways to gather data about the viewing of TV shows and ads. Three companies — Sorenson Media, Alphonso and Verance — are getting ready to leverage new technologies. The first, which is known for its video compression and coding technology, has a way to detect and analyze what’s on a smart TV screen and play the ad best targeted for a specific household. The company has created deals with smart TV manufacturers to have access to the data necessary to do so. Continue reading Preparing for Targeted Ads and Better Metrics With Smart TVs

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