There’s a sea change at NBCUniversal, which will, for the first time, begin selling some linear TV ad space to advertisers using programmatic tools and advanced data targeting. But the move isn’t as broad as it sounds and requires some parsing. Starting this fall, advertisers will be able to use their own data sets and ad-buying technology to buy on NBC, USA and Syfy. But this isn’t the “real-time bidding” found in digital advertising and marketers won’t be able to cherry-pick individual shows. Continue reading NBCU Adds First-Time Sales of TV Ads via Programmatic Tools

Yahoo chief exec Marissa Mayer has decided to close the company’s online magazine initiative, which was one of her signature projects. Yahoo notified editors and writers at 15 publications that they would be let go. The digital magazines covered topics such as autos, crafts, fashion, food, health, real estate, technology and travel — some of which will be folded into Yahoo News moving forward. Yahoo plans to continue some original content for areas including tech and fashion, but publications covering autos and food lost all their staff. Continue reading Yahoo Streamlines Online Magazine Project to Trim Work Force

Brendan Eich created JavaScript, the world’s most widely used programming language and co-founded Mozilla, the organization behind the Firefox browser that has become one of the most popular ways to navigate the Web. Now he’s back with Brave Software, a startup developing an open source browser for desktop and mobile that carves a middle path between excessive online advertising and antagonistic ad blockers. In his paradigm, advertisers, browser companies, websites and users stand to win. Continue reading Brave Browser Aims to Reinvent Online Advertising Paradigm

Facebook revealed yesterday that while revenue and profit growth slowed for the company during Q1, nearly 75 percent of visitors accessed the social platform from mobile devices and two-thirds of its users now visit daily. Facebook claims that 1.44 billion people access its site or apps at least once a month. According to eMarketer, the company is second only to Google in terms of global digital advertising revenue. Facebook is pushing ads to its photo-sharing service Instagram and building new tools for ad targeting. Continue reading Facebook Shifts to Mobile, Pursues Global Digital Ad Market

Apple is now letting advertisers tap into its iTunes Radio network to push ads targeted at specific listeners without having to go through the company’s iAd sales team. Instead, advertisers now have the option to make use of the recently automated iAd Workbench tool, which has been enhanced to include Customer Match, a newly developed targeting capability. Customer Match is a sophisticated and secure targeting tool that complements the programmatic element added to iAd last November.  Continue reading Apple Launches New Targeted Ads Feature for iTunes Radio

With assistance from DataSift, a leader of brand analytics, Facebook recently launched Topic Data, a product that lets marketers tap into the social media’s hub of user data. For marketers and brands, information about what users are sharing on their Facebook accounts is especially valuable when trying to determine how to best reach key demographics. Facebook says that while marketers will have to this type of data, users’ personal information and identities will remain anonymous. Continue reading Facebook Looks to Compete with Twitter for Data Monetization

In 2011, Google launched Google+, an ambitious social media endeavor to rival Facebook and other emerging social media sites and apps. Under Google+, the company premiered Google Photos and Google Hangouts, two products that despite the social network’s shortcomings, have been well received by the public. In an attempt to further develop these and other Google+ products, the company plans to launch these products into separate services with new management in place to oversee their development. Continue reading Google+ Compartmentalized to Push Growth of Popular Products

Google has confirmed that it plans to develop kid-friendly versions of some of its more popular products next year. While Google has yet to release specific details about the initiative, many predict that Chrome and YouTube will be among those products redesigned for children 12 and younger. Google understands that kids are among those most active on the Internet, so it hopes to create Web-related products and services that are deemed appropriate for their use. Continue reading Google Plans Initiative to Build Products for Ages 12 and Under

With a base of about 248 million users, Twitter could become the ultimate commerce destination for marketers and shoppers alike. The company recently announced its plan to rollout Twitter Offers, a program that allows marketers to package promotional tweets with time sensitive discounts and coupons that can be readily redeemable via smartphones and credit or debit cards. The new program is an initiative to drive sales, primarily in-store sales, with mobile advertisements. Continue reading Twitter Aims to Integrate Coupons with E-Commerce Program

Nielsen, the company that provides data about what people watch, listen to, and purchase, is calling for a new set of rating standards due to the growing popularity of accessing media content via tablets and other devices. This statement came after Viacom’s recent criticism of Nielsen, claiming that the research firm is outdated because the ratings do not consider digital viewing methods. Nielsen admits that its ratings for broadcast networks have been inaccurate for seven months now. Continue reading Nielsen Calls for Updated Ratings Standards to Address Digital

Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Facebook’s Instagram introduced autoplay video ads into its users’ feeds last week. Activision, Banana Republic, the CW, Disney and Lancome are the initial advertisers to strike a deal with Instagram for the 15-second spots. The company reviewed all of the video ads before the launch to ensure that they fit with Instagram’s overall vibe and contain fresh content. Other social network competitors, like Tumblr and Snapchat, have also recently added autoplay video ads. Continue reading Instagram Launches Carefully Curated Autoplay Video Ads

Facebook unveiled its hyper-local advertising feature this week. “Local Awareness” ads are designed to be more targeted and cost effective by allowing businesses to select a specific area for advertising and the age and gender of the desired audience. Meanwhile, Snapchat CEO Evan Spiegel says, “People are going to see the first ads on Snapchat soon.” The LA-based startup, which makes a mobile app for sharing brief photo messages, attracted investors this year at a $10 billion valuation without any revenue. Continue reading Facebook Debuts Hyper-Local Ads, Snapchat Ads Coming Soon

Google is playing catch-up in the world of mobile messaging apps in emerging markets overseas. Facebook closed on the $19 billion WhatsApp acquisition earlier this week, and reportedly, Google may have a similar app in the works. The company plans to test its app in India and other emerging markets, which is where tech companies are now looking for growth. A messaging app from Google could help the brand find a foothold in these markets and eventually generate revenue. Continue reading Google Developing Messaging App to Compete with WhatsApp

Facebook has relaunched Atlas, an advertising platform to help companies better target users on websites outside the social network. The company acquired Atlas from Microsoft last year. While Google’s DoubleClick is the dominant advertising tool with a 32 percent share of the market this year, Facebook is aiming to increase its 8 percent to take over the lead. Facebook sees a major opportunity in the 92 percent increase projected for the worldwide mobile ad market. Continue reading Facebook Sets Sights on Mobile Ad Market with Atlas Relaunch