Google to Update Its Product Searches to Attract Advertisers

In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers

The Linux Foundation Leads Charge for Voice Tech Standards

The Linux Foundation — along with Microsoft, Target, Veritone and other companies — has launched the Open Voice Network (OVN) in order to “prioritize trust and standards” in voice-focused technology. Open Voice Network executive director Jon Stine said the impetus is the tremendous growth of voice assistance for AI-enabled devices and its future potential as an interface and data source. Linux Foundation senior vice president Mike Dolan said the effort is a “proactive response to combating deepfakes in AI-based voice technology.” Continue reading The Linux Foundation Leads Charge for Voice Tech Standards

Amazon Prime Day 2021 Breaks Prior Record for Digital Sales

Amazon’s Prime Day sales this year reached $5.6 billion on the first day (Monday) and $5.4 billion on day two (Tuesday). According to Adobe Analytics, these numbers made Monday the biggest day for digital sales this year and Tuesday the second biggest, with total U.S. online retail sales 6.1 percent higher than Prime Day’s $10.4 billion worth of sales in 2020. Last year’s Cyber Monday previously held the record of busiest digital sales day at $10.9 billion, although that was a 24-hour event versus Prime Day’s 48 hours. Continue reading Amazon Prime Day 2021 Breaks Prior Record for Digital Sales

Netflix to Launch Online Shop for Show-Branded Merchandise

Streaming giant Netflix has plans to open an e-commerce shop to sell branded goods tied to its many popular shows. The effort is led by Netflix vice president of consumer products Josh Simon, who held a similar position at Nike. Thus far, Simon has grown his team to 60 people (from 20) and inked deals with Amazon, Sephora, Target and Walmart to sell beauty kits, clothes, toys and other products related to its series and films. The online store — which Simon dubs a “boutique” — was created with e-commerce tech company Shopify. Continue reading Netflix to Launch Online Shop for Show-Branded Merchandise

Amazon Advertising Rates, Revenues Jump Due to COVID-19

The surge in online shopping due to COVID-19 allowed e-commerce giant Amazon to raise its advertising rates in May 50+ percent from a year earlier. The leap, as reported by Marketplace Pulse, is more grist for lawmakers trying to require Amazon to pay higher taxes. Amazon is expected to reap about $578 billion this year, according to eMarketer. The increased competition is leading even big brands like Procter & Gamble and Clorox to spend “billion-dollar advertising budgets” on Amazon to fend off smaller rivals. Continue reading Amazon Advertising Rates, Revenues Jump Due to COVID-19

TikTok Evolved to Become Major Cultural Platform This Year

TikTok debuted in the U.S. in August 2018 and by April 2020 had amassed 2+ billion downloads. By fall of this year it racked up an estimated 850 million monthly active users. While many people still think of TikTok as an app for children and young people, it has become a “rich social and entertainment network” that has impacted online dance culture, the fashion and music industries, and much more. Thousands of TikTok creators recently recreated Pixar’s “Ratatouille” animated feature in 60-second contributions of songs, dances, set designs and puppets. Continue reading TikTok Evolved to Become Major Cultural Platform This Year

E-Commerce Takes Center Stage as Top Retail Trend in 2020

In 2020, the year of the COVID-19 pandemic, e-commerce went mainstream, with Amazon and Walmart earning top spots as retail’s biggest successes. According to GroupM, e-commerce will grow by “low-double-digit percentages through the next six years,” even after social distancing rules abate. In addition, new services are being offered. Amazon opened its first Fresh grocery store with smart shopping carts and introduced prescription delivery and a hand-scanning payment option. Walmart introduced Walmart+, its membership program and partnered with Shopify and TikTok. Continue reading E-Commerce Takes Center Stage as Top Retail Trend in 2020

Major Surge in Online Sales for Black Friday, Cyber Monday

This year’s Black Friday was a marked contrast to those of previous years, due to the rise in COVID-19 cases and guidelines from the Centers for Disease Control and Prevention to avoid crowds. Brick-and-mortar stores were the losers, with Morgan Stanley analysts estimating a 20 percent drop in sales compared to last year. Instead, according to Adobe Analytics, shoppers spent $9 billion online on Friday, capturing a 21.6 percent increase from the previous year, and the second biggest number ever for online sellers. Meanwhile, consumers shelled out $10.8 billion on Cyber Monday for a new single-day sales record. Continue reading Major Surge in Online Sales for Black Friday, Cyber Monday

Amazon to Surpass Walmart as Top Global Private Employer

Amazon is on track to become the world’s largest private employer within two years. The company has added 427,300 more employees between January and October this year, for a total workforce of 1.2+ million around the world. Two years ago, its workforce was less than 650,000 people. The National Retail Federation reported that sales at Amazon, the top e-commerce player, will grow by as much as 30 percent compared with last year’s holiday season. The company has earmarked $500 million for employee holiday bonuses. Continue reading Amazon to Surpass Walmart as Top Global Private Employer

This Holiday Season to Feature Virtual Shopping Experiences

The ongoing coronavirus pandemic has changed the holiday season in ways big and small. Macy’s Thanksgiving Day Parade is still on, but without spectators, just a sign of the times for the merchant evolving to a primary digital presence. Last month, two Macy’s stores, in Delaware and Colorado, became fulfillment centers rather than places to shop. Other retailers, among them Ralph Lauren, Gap and Clarins Group, are opening virtual stores that create a consumer experience; some are slated to stay online for months after Christmas. Continue reading This Holiday Season to Feature Virtual Shopping Experiences

Consumer E-Commerce Behavior Likely to Last Post-COVID

In a recent survey of consumers, McKinsey & Co. found that nearly 70 percent intend to continue buying online for store pickup, even post-pandemic. It concluded that, within three months, consumers adopted new c-commerce habits that otherwise would have taken ten years. During the pandemic, many more people were forced to try online shopping as well as other remote applications such as medical appointments or workout classes. As a result, all kinds of businesses added or expanded digital services. Continue reading Consumer E-Commerce Behavior Likely to Last Post-COVID

Silicon Valley Firms Remain Flexible with Remote Workforce

When the COVID-19 pandemic began in the U.S., companies sent their employees home to work. Since then, the return-to-work date changed from “a few weeks” to September, and then January. Now, with the virus still problematic in many parts of the country, Google became the first to tell employees they’ll be back July 2021, followed by Airbnb, Slack and Uber and, more recently, Ford Motor Company. Microsoft, Target and The New York Times also plan to return in summer 2021, while Dropbox has made remote working the default for employees. Continue reading Silicon Valley Firms Remain Flexible with Remote Workforce

Amazon’s Small Hub Plan Threatens UPS, U.S. Postal Service

As the holiday season looms, Amazon plans to launch 1,000 small delivery hubs throughout the U.S., according to sources. With COVID-19, online orders soared, and Amazon was not capable of meeting its two-day delivery pledge. The company hired 175,000 new workers, which has helped clear the delivery pipeline, but wants to ensure that Amazon Prime subscribers can get as many products as possible on the same day. Its rivals Walmart and Target are able to speed deliveries due to their thousands of well-located stores. Continue reading Amazon’s Small Hub Plan Threatens UPS, U.S. Postal Service

Amazon Hires, Builds and Grows During the COVID Pandemic

In August and September, Amazon revealed plans to hire 20,000 more employees in seven cities in the U.S. and the UK. The massive e-commerce company has seen tremendous growth during the coronavirus pandemic as have other retailers including Walmart, Target and Instacart. Amazon, which continues to allow employees who can work from home to do so until January 8, is continually recruiting hourly positions at warehouses. Although it pays a minimum of $15 an hour, Amazon no longer provides incentive pay or stock for hourly workers. Continue reading Amazon Hires, Builds and Grows During the COVID Pandemic

Evaluating Possible Impact of Recent Ad Boycott on Facebook

It’s time to assess the impact of an advertiser boycott of Facebook, started on June 17 to protest that company’s handling of hate speech and misinformation. Following the urging of civil rights groups Color of Change, the Anti-Defamation League and the NAACP, 1,000+ advertisers publicly joined in the boycott, dubbed #StopHateForProfit, which was intended to last for the month of July. Other advertisers pulled back on spending but did so less publicly. Facebook has 9+ million advertisers. Continue reading Evaluating Possible Impact of Recent Ad Boycott on Facebook