Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal

OnLive, a startup that provides users with online video game streaming, is shifting its strategy to allow users to play games that are purchased from other services, as well as access games without being connected to the Internet. OnLive’s original goal was to enable users to play sophisticated games over the Internet, and eliminate the need to buy hardware or install software to play them. OnLive’s service could be compared to Netflix, but for video games instead of movies. Continue reading OnLive Shifts Strategy Beyond Simply Streaming Games Online

Nintendo wants to improve your quality of life. In a letter to shareholders, CEO Satoru Iwata outlined the company’s plan to establish itself as a health-oriented entertainment company. He said Ninetendo will expand beyond games in the coming decade to develop products that improve “quality of life” for people. It is unclear whether this will involve an expansion of Wii products, or if this will involve an entirely new approach. Iwata suggested the new business will be outside of video games.

Continue reading Nintendo Outlines New Move into Health-Related Entertainment

Warner Bros. is planning to release its Kickstarter-initiated “Veronica Mars” movie, starring Kristen Bell, in 270 theaters on March 14, the same day the film will be made available to rent or purchase online. While independent studios and theaters have been experimenting with same-day releases in recent years, the move will mark the first time that a major Hollywood studio has distributed a movie theatrically and for home viewing simultaneously in the U.S. Continue reading “Veronica Mars” To Be Released in Theaters, VOD on Same Day

According to a new report from Javelin Strategy & Research, most mobile commerce took place via tablets in 2013, due primarily to the doubling of tablet ownership year-over-year. Javelin reports that $59.7 billion in sales were made from mobile devices last year, up from $20.7 billion the year prior. The study shows that $56.6 billion was made through a mobile site or app while $3.1 billion was made via a mobile POS. Tablets were responsible for $28.7 billion in mobile commerce. Continue reading Study: Mobile Retail Sales Soar in 2013, Especially Via Tablets

In an effort to better compete with Google and Microsoft’s Bing, Yahoo has paired up with Yelp to optimize local search engine results. Yelp’s listings and reviews of local businesses will be integrated into Yahoo’s search functionality. The partnership follows in the footsteps of Microsoft’s recent deal with Foursquare, a mobile check-in software maker. As consumers become increasingly dependent on smartphones to navigate the world, data about local businesses in search engines has become more important. Continue reading Yahoo and Yelp Partner in Hopes of Optimizing Local Search

Following a five-month search, Satya Nadella has officially been named Microsoft’s third CEO in the company’s nearly four-decade-long history. Yesterday, the 22-year Microsoft vet was named to succeed Steve Ballmer. In addition, co-founder Bill Gates will vacate his chairman’s post to become technical adviser to Nadella and help shape Microsoft’s product strategy moving forward, including a focus in the mobile space. Gates is not expected to play a role in day-to-day management. Continue reading It’s Official: Satya Nadella to Serve as Microsoft Chief Exec

According to a new report from U.K.-based Generator Research, online movie streaming can be as profitable as television downloads and disc sales. The report estimates that film producers are projected to earn $29.4 billion from television and home video sales in 2014. However, the report also recommends a shift in distribution strategies for home entertainment, as revenue from DVD and Blu-ray sales are expected to decline by 38 percent over the next four years. Continue reading Online Streaming the Answer to Declining DVD, Blu-ray Sales?

Twitter is targeting second screens with a strategy that focuses on the intersection of video and data. The company has reportedly been meeting with agencies and brands this year, including several meetings held during CES, to showcase its ad product road map. Those who met with Twitter signed non-disclosure agreements and could not discuss upcoming products, but the strategy is believed to be bullish on video and data, and a counter to Facebook’s recent push into video. Continue reading Twitter and Facebook to Battle for Second Screen Ad Dollars

Following a 3 percent drop in market value, Verizon has hinted at plans to get competitive in pricing, which customers will likely appreciate, but investors might not. The telco lost about $4 billion of its value, and some say it’s directly related to the competition among telcos to be the most aggressively priced. T-Mobile has been most notably aggressive in its pricing strategies, attracting new customers and possibly forcing Verizon to lower its fees as well. Continue reading Verizon Will Likely Respond to T-Mobile’s Aggressive Prices

Google released a new app this week in Apple’s App Store that allows users to watch their Google media content directly from an iPhone or iPad. The app, called Google Play Movies & TV, is a significant step in the company’s content strategy, since iOS users can now watch movies and television shows purchased or rented on Google Play. However, similar to the Kindle app, users will not be able to buy or rent content directly from the app itself, but will need to access the browser. Continue reading Google Play Movies & TV App for iOS Has Chromecast Support

Marketing executives across all industries are woefully ignorant how to handle mobile platforms, according to a recent Adobe report on Digital Distress. Only 9 percent of marketers are confident they’re doing digital marketing properly and 83 percent haven’t been formally trained in any capacity on mobile marketing. Michael Becker, market development & strategic advisor for Somo Ltd., intends to chip away at that ignorance. Continue reading Entertainment Media: Marketing Strategies for Mobile Platforms

Online movie ticketing destination Fandango announced that its service will be embedded on Samsung Internet-connected TVs and directly available via the Samsung Smart Hub. NBCUniversal-owned Fandango has been accessible on smart TVs, but has required a download. The Samsung deal will make Fandango directly available. Although Fandango is known primarily as a ticketing service, it will essentially power the Trailers section of the Smart Hub’s Movies & TV section. Continue reading Fandango to Offer Trailers, Ticketing via Samsung Smart TVs

“Content without strategy is a home movie,” said David Tochterman, head of digital media for Innovative Artists, a bi-coastal talent agency. “And all of us on this panel are investing our time not just in good content, but the strategy to make it successful.” The panel he was referring to was a Digital Hollywood focus on how today’s multitude of media platforms has significantly changed the content game — from development and production to marketing and distribution. Continue reading Digital Hollywood: Content Strategies for Multiple Platforms

DirecTV execs say online video is one of the “growth areas” it will be focusing on in the next few years as it attempts to attract younger potential customers who aren’t paying for cable service. It wants to target niche audiences in particular and is considering offering tailored programming to those viewers. Children and Latinos are the two major audiences the company is eyeing. The satellite TV firm said home security and new advertising products are also on the front burner. Continue reading DirecTV to Pursue New Audiences and Online Video Streaming