Sony Readies Launch of Immersive 360 Reality Audio Tech

Sony wants listeners to feel like they’re having a live music experience even when listening to a recording. The company just announced plans to release its immersive listening technology, 360 Reality Audio, this fall. After debuting it at CES in Las Vegas, Sony is ready to move forward with the release, which will include around 1,000 tracks to start. Listeners will be able to access 360 Reality Audio songs through the Android and iOS apps of music streaming services such as Amazon Music HD, Deezer, nugs.net and Tidal

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Apple Developing Hardware in Conjunction with New HomeKit

Last week, Apple introduced the new HomeKit platform that will give iOS 8 users the ability to control their house locks, lights, thermostats and more via their mobile devices. Now, the company is reportedly also building Smart Home hardware that will work with HomeKit. The newly assembled team at Apple may be looking to develop advanced speaker systems or control panels. Apple tried to sell a stereo system before, but the product was not very successful on the market. Continue reading Apple Developing Hardware in Conjunction with New HomeKit

Latest “Transformers” Film Shot with New IMAX 4K 3D Camera

IMAX announced that it has developed the first fully integrated dual 65mm 4K digital large-format 3D camera. Michael Bay’s latest Paramount Pictures project, “Transformers: Age of Extinction” is the first feature film to use the true 4K stereo camera, which captures both left and right eye images at full 4K resolution. According to the company, the new IMAX 3D Digital Camera system is “smaller, lighter and easier to use than other 3D digital camera systems on the market.” Continue reading Latest “Transformers” Film Shot with New IMAX 4K 3D Camera

New Wireless Earphones Monitor Fitness Without Smartphone

Performance tracking wireless earphones, The Dash, have become one of the most funded Kickstarter projects in history. The company had a target of $260,000, but has so far raised over $3.1 million. The wireless stereo earphones play music via an embedded music player or Bluetooth and offer fitness monitoring. It will track users’ vital signs including heart rate, oxygen saturation and energy spent, as well as movement such as number of steps, speed and distance. Continue reading New Wireless Earphones Monitor Fitness Without Smartphone

NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

Walt Disney Studios’ experimental live action 3D film “Make/Believe” will be shown at NAB in Las Vegas next month. Currently in the final stages of post production, the 10-minute 3D short was shot with a new trifocal camera system. “Make/Believe” was produced by German research institute Fraunhofer HHI with Disney and Berlin firm Real Life Films using Fraunhofer’s hybrid camera system and software. The film will be shown in the Fraunhofer booth at NAB. Continue reading NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

3D Conversion: PFW Provides New Depth for ‘The Wizard of Oz’

“The Wizard of Oz,” originally released by MGM in 1939, will make its 3D debut in celebration of the film’s 75th anniversary. Prime Focus World developed a stereo conversion process to convert the classic film into modern 3D, while honoring the original, now part of the classic Warner Bros. library. The process, which took 14 months to complete and involved 1,300 staffers, was especially challenging due to the amount of detail in the original. The 3D version will have a run in IMAX theaters and be made available on Blu-ray next month. Continue reading 3D Conversion: PFW Provides New Depth for ‘The Wizard of Oz’

Trend: New Audiophiles Looking for Hi-Fi Music Experience

A new trend in music among new generations is a return to the era of nostalgic vinyl LPs and high fidelity sound systems. One reason is fashion, but many are seeking a richer music listening experience. These music fans want high-end systems that include vinyl sounds, a more robust music experience, and elegantly designed sound systems. They are also expecting to spend several hundred to several thousands of dollars for their ideal sounds. Continue reading Trend: New Audiophiles Looking for Hi-Fi Music Experience

Study Analyzes Potential Effects of Viewing Stereo Displays

  • We’ve seen another wave of press reports the last few days suggesting 3D viewing causes discomfort and fatigue.
  • For those interested in a detailed study regarding the prolonged viewing of stereo imagery, ETCentric staffer David Wertheimer forwarded this fascinating report published in the Journal of Vision (“The zone of comfort: Predicting visual discomfort with stereo displays”).
  • The study offers findings on three recent experiments and the relevance of these findings for the viewing of mobile devices, desktop displays, television, and cinema.
  • David’s comments: “A link to Marty Banks’ story on 3D and vergence-accomodation conflict, which has people buzzing (with the wrong conclusions) on the Web. I wish more people read the studies through before causing hysteria!”