Facebook Inks Video Deals with Media Brands and Celebrities

In a bid to fill the Facebook Live pipeline with high quality video, Facebook has inked deals with almost 140 media companies including CNN, The New York Times, Vox Media, Tastemade, Mashable and The Huffington Post, and celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson. With these high-profile media contracts, Facebook plans to tap into a potentially lucrative advertising market, as well as more deeply engage its 1.65 billion monthly users. Continue reading Facebook Inks Video Deals with Media Brands and Celebrities

Tumblr Users Can Stream Live Video to Followers’ Dashboards

Blogging platform Tumblr now enables users to live stream video directly to their followers’ dashboards. Live videos “can be reblogged like any other post,” while push notifications can be distributed when someone goes live or reblogs a live stream. Unlike Facebook Live, Tumblr is positioning itself as the publishing and discovery platform for existing services, including YouTube, YouNow, Kanvas and Upclose. All partner apps are ready to support live streaming to Tumblr on iOS and Android, with the exception of YouTube, which is Android-ready now and will add iOS support shortly. Continue reading Tumblr Users Can Stream Live Video to Followers’ Dashboards

App for Broadcasting Text Chats Rolls Out with ‘SummerBreak’

Avner Ronen, founder of consumer electronics startup Boxee, has rolled out Public, a messaging service that he calls “a third medium for broadcasting conversations.” Public, which raised $2 million at the end of 2015 and is available as an iPhone app and website, broadcasts group chats to an audience, complete with GIFs and emoji. A handful of active participants chat about a topic, which anyone can follow in real-time or read later. Chats can also be shared on Facebook, Twitter or Instagram or embedded in other websites. Continue reading App for Broadcasting Text Chats Rolls Out with ‘SummerBreak’

Mashable Buys YouTube Channel for Filmmakers, Movie Fans

In another sign that New York-based Mashable is heading toward video, the digital media company has acquired YouTube channel CineFix from Lloyd Braun’s media and tech company, Whalerock Industries. Terms of the deal were not disclosed. The channel, which is geared toward filmmakers and movie fans, has produced more than 1,200 videos and attracted over 1.6 million YouTube subscribers. The site is “a natural fit with Mashable’s focus on entertainment, technology, and influential geek culture,” said Mashable chief content officer Gregory Gittrich. Continue reading Mashable Buys YouTube Channel for Filmmakers, Movie Fans

Twitter Eyes Machine Learning with Acquisition of Magic Pony

Twitter announced it is acquiring London-based artificial intelligence startup Magic Pony Technology to help provide a professional polish to tweeted live videos. The social giant reportedly paid about $150 million to purchase Magic Pony. Twitter CEO Jack Dorsey said he was buying the company “so Twitter can continue to be the best place to see what’s happening and why it matters, first.” Twitter has been emphasizing video in recent months, and machine learning is “increasingly at the core of everything we build,” said Dorsey. In addition to using machine learning, “Magic Pony’s technology uses artificial intelligence for visual effects,” notes Bloomberg. “It can be used to clean up pixelated images or create new images” and “to improve video streaming.” Continue reading Twitter Eyes Machine Learning with Acquisition of Magic Pony

Snapchat Readies Launch of Online Tech Magazine Real Life

Snapchat is funding a new online magazine called Real Life that will launch next week with plans to publish content that addresses tech issues. “Real Life will publish essays, arguments, and narratives about living with technology,” writes Nathan Jurgenson, who will serve as editor-in-chief. “It won’t be a news site with gadget reviews or industry gossip. It will be about how we live today and how our lives are mediated by devices. We plan to publish one piece of writing every weekday, though we may eventually expand to other mediums and formats as well.” Jurgenson notes that the editorial staff’s background is “largely not tech-oriented, reflecting the editorial philosophy that technology is best discussed as lived.” Continue reading Snapchat Readies Launch of Online Tech Magazine Real Life

Appeals Court Rules for Vimeo in Copyright Infringement Case

In a blow to record companies — and a win for Internet service providers, the 2nd U.S. Circuit Court of Appeals in New York yesterday ruled that Vimeo cannot be held liable for copyright infringement if the video-sharing site unknowingly hosts older music that was uploaded by users. In addition, the court ruled that it is not enough to prove Vimeo ignored infringement if company employees had watched videos containing copyrighted sound recordings. The case, which centered on the Digital Millennium Copyright Act (DMCA), was being watched closely by Silicon Valley. Continue reading Appeals Court Rules for Vimeo in Copyright Infringement Case

Social Media Becoming Significant Platform for Today’s News

Two new reports — one from the Reuters Institute for the Study of Journalism and another from the Pew Research Center — highlight how social media platforms are becoming the dominant platform for accessing and consuming news. Reuters reveals that 28 percent of 18-to-24 year olds are more likely to access social media as their main source of news than TV (24 percent), and 51 percent of those with online access also rely on social media as a news source. This trend is negatively impacting traditional business models. Continue reading Social Media Becoming Significant Platform for Today’s News

Facebook Reveals More on Ethical Regulation of its Research

Facebook collects data from 1.6 billion people, on everything from “likes” to social connections, to establish behavioral patterns. That went further — some would say, too far — in June 2014 when the company conducted a psychological test on 700,000 people to look at how omitting “positive” or “negative” words could alter mood. The resulting controversy about the company’s ethics moved Facebook to add an internal review policy in October 2014. But it is just now publishing new details on how it conducts that research. Continue reading Facebook Reveals More on Ethical Regulation of its Research

Facebook Debuts New Ad Tracking Tools to Entice Marketers

Facebook partnered with point-of-sale systems Square and Marketo to track how well ads lead to offline purchases. For users with location services enabled, the system uses GPS, Wi-Fi and cell towers to provide specific information on in-store transactions. Square and Marketo are just two services that provide so-called offline conversion APIs that let businesses match transaction data to ads reporting. Previously, Facebook ads didn’t provide this kind of precise metrics, unlike Google, which established AdWords in 2014. Continue reading Facebook Debuts New Ad Tracking Tools to Entice Marketers

Apple Envisions a Future Based on Siri, Intelligent Messaging

At the Worldwide Developers Conference on Monday, Apple CEO Tim Cook described how the company’s virtual assistant Siri will become ubiquitous across Apple platforms and capable of sending messages, making phone calls, ordering a Lyft ride and interacting with non-Apple apps and services. Mastering voice services is key to Apple’s success in an arena where Google, Amazon and others have made headway. Apple also plans to vastly improve Messaging, which, with third party apps, will empower it to do much more. Continue reading Apple Envisions a Future Based on Siri, Intelligent Messaging

Microsoft to Mine LinkedIn Data, Advance Machine Learning

Microsoft just paid $26.2 billion to buy LinkedIn and its treasure trove of information about the business social network’s 105.5 million monthly active users. That enormous quantity of data will drive machine learning to create and evolve products as well as anticipate customer needs. Microsoft isn’t alone in going after large repositories of data for that very reason. As Microsoft, Apple and Alphabet exploit the possibilities of machine learning, they all are competing for the information necessary to find actionable patterns. Continue reading Microsoft to Mine LinkedIn Data, Advance Machine Learning

Twitter Reaches Out to Music Fans with its SoundCloud Deal

Twitter chief exec Jack Dorsey confirmed that his company invested about $70 million in streaming music service SoundCloud through Twitter Ventures earlier this year. SoundCloud is a popular online outlet for new music and “a favorite of musicians and fans, attracting what it says are 175 million users worldwide,” reports The New York Times. The site struggled earlier with copyright issues, but has since signed licensing deals with publishers and record companies. In March, SoundCloud debuted “subscription service SoundCloud Go, making a catalog of more than 125 million songs available to people at $10 a month, with a free version supported by advertising,” notes NYT. Continue reading Twitter Reaches Out to Music Fans with its SoundCloud Deal

Networks Use Data From Social Media to Produce New Shows

Entertainment companies are increasingly paying attention to trends on tweets and Facebook posts to create content that will appeal to viewers. The idea is that giving viewers what they want, as judged by their current conversations, is a barometer of success and loyalty. At NBCUniversal Media’s leadership conference last year, the focus was on this topic: how to use big data — as found on a variety of social media platforms — to create content that resonates with today’s viewers. Big data is now becoming a key factor in the development process. Continue reading Networks Use Data From Social Media to Produce New Shows

Facebook Launches 360 Photos for Sharing Immersive Images

Facebook just introduced a new way to view panoramas and VR photos on smartphones. Rather than zooming in and out, the new feature, dubbed 360 Photos, will allow the user to simply upload a panorama or photo from an iPhone, Samsung Galaxy, 360 app or the Ricoh Theta camera and its ilk, which Facebook will then convert. Via a compass icon, the user can then scan the photo by tilting the phone or click/tap-and-dragging. A Gear VR user can tap the “View in VR” button to scan the 360 photo by moving his head. Continue reading Facebook Launches 360 Photos for Sharing Immersive Images