According to comScore’s annual U.S. Mobile Apps Report, consumers spend 57 percent of their digital media time on smartphones and tablets using apps. The figure is roughly the same as the previous year, suggesting that the shift to mobile has reached a point of leveling out. The report also notes that Facebook and Google own eight of the top 10 apps. Among the most popular mobile apps today are Facebook (top app for all age groups except 18- to 24-year-olds), YouTube (No. 2 overall and No. 1 with 18- to 24-year-olds), Facebook Messenger, Google Search, Google Maps, Instagram, Snapchat, Google Play, Gmail and Pandora. Continue reading Facebook and Google Take the Lead in Popular Mobile Apps

Speaking at the Edinburgh International Television Festival yesterday, Snapchat’s head of content Nick Bell said the social platform will likely offer scripted content via Snapchat Shows by the end of the year. However, Bell does not see Snapchat as a broadcast TV killer. “Mobile is the most complementary thing to TV that has been around,” Bell said. “We’re really capturing the audience who are not probably consuming TV at the same rate and pace of engagement that they once were.” He noted that NBC’s “The Voice” and ABC’s “The Bachelor” both experienced a boost in viewer numbers after launching Snapchat offshoots. Continue reading Snapchat Plans to Offer Scripted Content by End of the Year

In an effort to attract younger viewers, CNN has unveiled “The Update,” a daily three-to-five-minute news show exclusively for Snapchat. The show will run at 6:00 pm ET every day, with breaking news updates throughout the early morning and evening. “The Update” will replace CNN’s existing magazine-like “edition” produced daily for Snapchat’s Discover section. NBC also debuted a twice-daily news show in July this year. As one of Snapchat’s first publishing partners, CNN began created editions for the platform in early 2015. Continue reading CNN Targets Young Audience With News Show on Snapchat

NBCUniversal reports that its first NBC News daily show for Snapchat already has more than 29 million unique viewers after one month on air. “Stay Tuned,” which broadcasts twice daily, launched July 18. While the figure tops viewership for some of NBC News’ top-rated television offerings, a direct comparison is not necessarily realistic since a Snapchat view starts as soon as a video is opened — and content created for mobile users is distilled into smaller need-to-know bits as compared to traditional TV news. However, the early success marks a major first step for NBC on the social platform. Continue reading NBC News’ Daily Show Tops 29 Million Viewers on Snapchat

Google is joining Facebook in seeking to undercut Snapchat by offering similar features. The company is reportedly developing Stamp, a so-called news product that will offer articles in a magazine-like design, similar to Snapchat’s Discover feature. Snap, however, isn’t standing still, with plans to focus Discover more on episodic video content. News of Google’s development of Stamp follows buzz that the company floated an offer last year to purchase Snap for $30 billion, according to sources who call it an “open rumor.” Continue reading Google Aims to Take On Snapchat With New Stamp Product

Facebook reported a 71 percent jump in profits in Q2 this year, even as the company is running out of room for more advertisements on News Feed, its primary source of revenue. Both Facebook and Google, which established the digital platform for ads as dominant, are faced with thinking about what comes next. As reported earlier, Google ads have surged 52 percent on mobile devices and YouTube, but its per-click revenue is down. Facebook is eyeing Messenger and WhatsApp, its two chat apps, for growth. Continue reading Facebook Looks to WhatsApp, Video Ads for Future Growth

Social media giant Facebook announced it now has 2 billion monthly active users. The new milestone comes five years after reaching 1 billion users, and 13 years after Mark Zuckerberg first launched the platform. According to TechCrunch, Facebook leads social apps based on number of logged-in users, “above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million.” Facebook’s WhatsApp and Messenger each have 1.2 billion users, while its Instagram photo-sharing app recently exceeded 700 million. Continue reading Facebook Reaches New Milestone of 2 Billion Monthly Users

With its new Snap Map feature, now available on iOS and Android, Snapchat encourages friends to get together in real life instead of just digitally. Snap Map shares your current location via a map that updates when Snapchat is opened. The tech is based on Snap’s acquisition of social map app Zenly. Users can select specific friends for location sharing or disappear from the map via Ghost Mode. Tapping a friend’s “BitMoji avatar opens their Story to show what they’re up to, or lets you message them directly to make meetup plans,” explains TechCrunch. “Snap Map also gives users an alternative way to discover Story content beyond the well-worn Stories feed.” Continue reading Snap Map Location Sharing Aims to Bring Friends Together

Snap Inc. has inked a $100 million deal with Time Warner’s Turner cable channels and Warner Bros. studios for up to 10 original shows a year for the platform. The big studios and traditional TV companies see Snapchat as a way to reach its younger demographic, which is much less likely to subscribe to their premium channels. For example, HBO now has a path to creating content for Snapchat, and scripted drama and comedy are among the genres considered for distribution via the deal. Snap’s shows typically run three to five minutes. Continue reading Snap, Time Warner Ink $100 Million Deal For Original Shows

While Snap extends availability of its $130 Spectacles into Europe, the company is reportedly developing a second generation of the photo- and video-recording glasses. The “project is closely guarded inside the company,” reports TechCrunch. Based on a recent patent application, “it seems increasingly likely that Spectacles II will ship with augmented reality features built in … Snap’s app is already primed to support such a move. It recently rolled out an augmented reality feature — called World Lenses — in April which allows users to place digital objects around them.” Snap has also been looking into other hardware possibilities, including drones and a 360-degree camera.

Continue reading Snap May Include AR Tech With Next-Generation Spectacles

Snap is expanding its advertising options on Snapchat, introducing the Snap Publisher tool for building vertical video creative, a self-serve Ad Manager, and a Snapchat Certified Partners program, which connects advertisers to third-party ad tech tool providers. The goal is to make it easier than ever for advertisers to build successful campaigns on Snapchat, part of a strategy to compete with Google and Facebook. With the self-serve option, advertisers can now simply pay for a video ad on the Snap website. Continue reading Snap Unveils New Tools to Capture New Digital Advertisers

This week at WWDC, Apple unveiled its ARKit augmented reality platform that enables app developers to use detailed camera and sensor data to map digital objects in 3D space, more immersive than previous 2D camera overlays. With ARKit, Apple can begin to compete with Google, which currently dominates phone-based AR. The move may also signal that Apple will build AR glasses. Many industry sources believe that Apple plans to integrate augmented reality features into its 10th anniversary iPhone and wants to develop a global AR platform. Continue reading Apple Debuts ARKit AR Tool for App Developers at WWDC

Facebook has inked deals with millennial-focused news and entertainment publishers ATTN, BuzzFeed, Group Nine Media, Vox Media and others to produce original programming for its upcoming video service. The social network will pay up to $250,000 per episode for long-form scripted shows, which it will then own, and up to $35,000 for shorter videos, for which creators will receive 55 percent of ad revenue (both formats will carry advertising). The video initiative is expected to position the platform in competition with YouTube Red, Snapchat’s Discover, and even traditional TV networks. Continue reading Facebook Inks Deals with BuzzFeed, Vox for Video Content

Snapchat Shows is exceeding Snap Inc.’s expectations, encouraging the company to focus on an ambitious expansion to the app’s 166 million daily global users. The first Snapchat Show launch, in January 2016, was an internal creation, “Good Luck America,” which has since averaged 5.2 million viewers per episode in its second season, a 53 percent surge from its first season. That popularity is emboldening a long list of celebrities and media entities to jump on board, among them Jimmy Fallon, James Corden, A&E and BBC. Continue reading TV Networks Add Snapchat Shows to Multiplatform Strategy

Again copying a Snapchat feature, Instagram introduced a face icon with eight filters, allowing users to transform themselves. Among the filters are koala bears and bunnies (perfect for kids), and flower crowns, which might be a hit with teens. Nine months ago, Instagram debuted its disappearing Stories, aping the format made popular by Snapchat. Since then, Instagram Stories has built up 200 million daily active users, compared to Snap’s 166 million. Instagram hasn’t said if it will rotate or expand the filters over time. Continue reading Instagram Rolls Out AR Selfie Lenses, Adds Location Hashtag