The Interactive Advertising Bureau conducted a survey across 24 countries regarding smartphone video viewing. According to “Mobile Video Usage: A Global Perspective,” mobile screens are increasingly being used to stream longer-form video. Findings indicate that 36 percent of consumers watch videos daily that are 5 minutes or longer. Full movies and TV shows are also viewed on mobile screens, especially in China. Respondents (including 50 percent in the U.S.) indicate that their video viewing on smartphones has increased year-over-year. Continue reading Study: More Streaming of Long-Form Video on Mobile Screens

IDC announced this week that wearable devices have experienced eight consecutive quarters of solid growth. According to the new report released Wednesday, 11.4 million wearables shipped worldwide during the first quarter, up from 3.8 million shipped during Q1 last year. IDC credits lower prices and a greater variety of wearables, such as smartwatches and activity trackers, for the increase in global sales. Fitbit led the charge last quarter by shipping nearly 4 million devices, followed by Xiaomi, Garmin, Samsung and Jawbone. Continue reading Researcher Announces Impressive First Quarter for Wearables

Customer satisfaction with cable TV, Internet and phone service providers has fallen to a seven-year low, according to a study from the American Customer Satisfaction Index. When surveyed about satisfaction involving 43 industries, consumer response placed television and Internet companies tied for last place. Recent merger talks have placed TV and Internet providers under particular scrutiny, while disappointing customer service and rising prices have taken on a different dynamic in an era of streaming options such as Netflix, Amazon and Hulu. Continue reading Study: Declining Customer Satisfaction with TV, Internet Service

In the face of declining ratings and a shift in ad dollars to digital platforms, television networks are expanding their data and analytics capabilities. On Monday, leading broadcast and cable TV companies announced the formation of the Video Advertising Bureau (VAB), a new trade organization that plans to promote research and data that highlights the impact of TV commercials to Madison Avenue. The VAB intends to provide marketers with insights and measurement tools that help gauge whether video ads drive consumer purchases. Continue reading Broadcast and Cable TV Join Forces to Form New Trade Group

According to Juniper Research, global subscriber numbers for streaming video services such as Netflix and Amazon Prime Instant Video are expected to climb from 92.1 million in 2014 to 333.2 million by 2019. Juniper predicts that adoption will be driven by connected TVs, streaming devices like Google’s Chromecast and Amazon’s Fire TV Stick, as well as connected game consoles and set-top boxes. Newer streaming devices like affordable media sticks will continue to make watching OTT services easily accessible on living room screens. Continue reading Report Predicts Surge in Subscriber Numbers for OTT Services

The supply of new Internet Protocol addresses has almost run out, which means that companies will likely need to invest a significant amount of money to pay for pricier addresses and system upgrades. IP addresses are similar to telephone numbers that specify where data is going when it is transferred over the Internet. Companies may now have to spend millions of dollars switching to Internet Protocol version 6 (IPv6) to get more addresses for their various online operations. Continue reading North America to Run Out of Internet Addresses This Summer

As mobile computing grows with the prevalence of smartphones and apps, Microsoft announced that it plans to bring in more money on a consistent basis by selling a subscription to Windows software. Currently, individuals and businesses pay a one-time license fee for Windows. To attract a wider user base, Microsoft re-engineered the software so that it will also work on phones and the company will give away the next version, Windows 10, for free to some users. The model will mark a significant change for Microsoft.  Continue reading Software Subscription Marks a Major Shift for Microsoft Model

Yahoo Labs researchers have developed a new technology called Bodyprint that works as an alternative to the fingerprint scanners used in high-end smartphones to authenticate users. With Bodyprint, users can convert the screen on their smartphone to function as a biometric scanner capable of detecting users’ ears, fingers, fists and palms when pressed against the screen. The technology has reportedly produced impressive results in classifying body parts and identifying users. Continue reading Bodyprint Scans Body Parts to Authenticate Smartphone Users

According to the Interactive Advertising Bureau, one-third of Americans now own connected TVs, while one-third of those consumers stream video content to their televisions daily. On average, owners of connected TVs spend 2.4 hours per day streaming to their televisions. Streaming video is beginning to affect viewing patterns in a way that may concern the traditional TV industry. Nielsen recently reported that TV viewing dipped 4 percent in the third quarter of 2014 and streaming jumped 60 percent compared to Q3 the previous year. Continue reading Report Says One-Third of Connected TVs Stream Video Daily

According to research from video optimization company Conviva, about 75 percent of new over-the-top service users stop watching video after just more than four minutes, due primarily to poor streaming quality or too many interruptions. While only 25 percent continue past four minutes, the study shows that some viewers will keep trying. Nearly half will stop the video and try again and 29 percent will try a different platform. A related study notes another trend: OTT services may be steering consumers back to their big screen TVs. Continue reading OTT: New Trends Evolving in Streaming TV and Online Video

One ongoing study is testing a potential solution for nausea-inducing VR content, and so far, a virtual reality nose has proven effective. Simulator sickness is believed to be caused by an asynchrony of the body’s movement and the visuals. Researchers suggest that a fixed visual reference, like a nose, can help reduce vertigo and nausea. The study participants who had a virtual nose didn’t even notice the added facial feature and could play more than a minute longer than the control group. Continue reading Study Finds That Virtual Nose May Reduce Simulator Sickness

Researchers from Nanyang Technical University in Singapore have developed a microfiber technology that enables them to build brain-like computers. “Photonic synapses” are collections of microfibers that pass electronic signals. The optical fibers can send signals at the speed of light, much faster than the neurons in real brains. This breakthrough could provide a boost to both robotics and AI technology. Improved vehicle control, speech, and search are just some of the possible applications. Continue reading Breakthrough in AI Technology Mimics Synapses in the Brain

According to new figures released from Kantar Media this week, the country’s largest marketers are cutting their advertising budgets as part of the transition toward increased spending on digital ads. Kantar reports that the top 10 advertisers reduced spending by 4.2 percent last year to $15.3 billion, as compared to 2013. Top advertiser Procter & Gamble, for example, cut its ad spending by 14.4 percent in 2014. Much of the spending is shifting to digital segments including video and mobile. Continue reading Digital Spending Grows Amongst Nation’s Biggest Marketers

While Microsoft continues to develop its Project Spartan browser for Windows 10, the company is reportedly also readying the end of Internet Explorer. The company is expected to shutter the IE brand, but the browser will exist in some versions of Windows. According to a Microsoft spokesperson, “Project Spartan is Microsoft’s next generation browser, built just for Windows 10. We will continue to make Internet Explorer available with Windows 10 for enterprises and other customers who require legacy browser support.” Continue reading Microsoft Building Spartan Browser, Killing Off the IE Brand

A recent study by market research firm J.D. Power revealed that automobile owners are seemingly unsatisfied with the communication systems in their vehicles. Technologies that have been included in cars to assist drivers, such as Bluetooth and voice recognition systems, have become the cause of many car owners’ greatest frustrations. With communication systems becoming more prevalent, J.D. Power is paying close attention to the types of problems drivers are experiencing with technology in their cars. Continue reading J.D. Power: Drivers Want More Car Tech, Frustrated by Problems