YouTube Adds Features to Help Creators Promote Premieres

YouTube Premieres, first announced in 2018, allows content creators to promote pre-recorded videos via a landing page for fans to gather before new content debuts. Now YouTube is enhancing Premieres with three new features. Live Redirect lets creators livestream a pre-show to viewers before they debut a new video and then automatically redirect them to Premiere just before it starts. BTS and Cardi B have been beta-testing this feature for a couple of months. The other two features are Trailers and the option of a custom countdown via Countdown Themes. Continue reading YouTube Adds Features to Help Creators Promote Premieres

MoviePass Hopes New Subscription Plans Will Save Service

MoviePass has had a rough year, and now, it’s aiming for a reboot. Chief executive Mitch Lowe will hand over the reins of day-to-day operations to executive vice president Khalid Itum and focus on long-term strategy. Itum noted that the company has lost consumers’ trust, and that he will lead an effort to “fix” the product as well as empathize with the turmoil its members endured over the past year. Starting in January 2019, MoviePass will introduce three new plans, each of which offers up to 36 movies per year. Continue reading MoviePass Hopes New Subscription Plans Will Save Service

CBS Introduces Streaming Network for Entertainment News

CBS launched its latest streaming network this week, as part of its strategy to reach younger viewers who are losing interest in traditional pay TV. The free ET Live channel, developed by CBS Interactive and “Entertainment Tonight,” will offer a wide array of entertainment news and related original programming via CBS All Access and, in addition to its own standalone app for Android, iOS, Apple TV and Amazon Fire TV (integration with more platforms is expected in the future). CBS recently rolled out a number of streaming services as part of its CBS Local brand. Continue reading CBS Introduces Streaming Network for Entertainment News

Twitter Partners with DCP to Live-Stream More Awards Shows

Twitter will again partner with Dick Clark Productions to live-stream three major awards shows: the 52nd Academy of Country Music Awards on April 2, the Billboard Music Awards on May 21, and the American Music Awards in November. Later in the year, Twitter also plans to live-stream the 7th annual Streamy Awards. The social media platform first teamed up with Dick Clark Productions for the Golden Globe Awards red-carpet pre-show on January 8, which drew in 2.7 million viewers and was deemed a success by the two companies. Continue reading Twitter Partners with DCP to Live-Stream More Awards Shows

Twitter Scores Another Live Event: Golden Globes Red Carpet

Twitter is collaborating with the Hollywood Foreign Press to live-stream the Golden Globes’ red carpet pre-show event and source questions from fans’ tweets. “The HFPA Presents: Globes Red Carpet Live” will be live-streamed on Jan. 8 from 6:00 to 8:00 pm ET, and will include exclusive interviews with celebrities and other “celebrity content” from Twitter in addition to the live video feed. The interview hosts, who have not yet been determined, will ask celebrities some questions chosen from among those posted by Twitter users. Continue reading Twitter Scores Another Live Event: Golden Globes Red Carpet

Disney to Produce More VR Content with Nokia OZO Camera

Nokia and Disney announced a partnership whereby Disney filmmakers and marketing teams will use Nokia’s 360-degree OZO virtual reality cameras to create VR content across all the studio’s brands. The studio has already used the OZO for two promotional pieces for “The Jungle Book,” one of them a 360-degree roundtable interview with director Jon Favreau and the cast, the second a red carpet experience at the film’s Los Angeles premiere. Other Disney brands that could use the OZO are Marvel and Lucasfilm. Continue reading Disney to Produce More VR Content with Nokia OZO Camera

Actress Generates Pre-Oscar Buzz Using Twitter and Instagram

Kenyan actress Lupita Nyong’o, currently generating buzz for her performance in “12 Years a Slave,” is the only actress who is campaigning for an Oscar through social media engagement this year. Nyong’o has gained a significant number of followers on Twitter and photo-sharing site Instagram. She has been actively linking photos of herself in magazines and retweeting mentions of her appearances on both sites, which has helped her gain publicity during the ramp-up to this weekend’s Academy Awards.  Continue reading Actress Generates Pre-Oscar Buzz Using Twitter and Instagram

Announcement: Entertainment Matters at the 2014 CES

Entertainment Matters at CES, sponsored by Variety, is returning to this year’s Consumer Electronics Show. The program helps entertainment professionals navigate CES through exhibits, conference sessions and events specifically geared for the Hollywood community. CEA is offering ETC members complimentary CES registration as well as a 25 percent discount off the Entertainment Matters Conference Pass. Please use priority code EMETC when registering to receive these discounts. Continue reading Announcement: Entertainment Matters at the 2014 CES

ATAS Names Yahoo Official Digital Partner for Emmy Awards

The Academy of Television Arts & Sciences has announced that Yahoo! will serve as its official digital partner for streaming live from the red carpet and behind-the-scenes during the Primetime Emmy Awards. This marks the first digital partner for the Academy outside of the broadcast networks. When the Emmy’s air on CBS on September 22, Yahoo! will deliver live streaming action from the red carpet, head backstage during the program, and offer exclusive content following the broadcast. Continue reading ATAS Names Yahoo Official Digital Partner for Emmy Awards

2012 CES Content Preview: Entertainment Matters

Entertainment Matters at CES (EM), currently in its second year, is an International CES program created specifically for the Hollywood and entertainment community.  EM includes On the Floor, which targets relevant exhibits for content and entertainment professionals; Keynotes and Panels that address key trends, technologies, media and branding; the Red Carpet Program, an exclusive, invitation-only VIP program to CES; and Next Generation, a custom experience for tomorrow’s entertainment media leaders.  Sponsored by Variety and Ericsson, EM is a tailored connection to partnerships and innovations at the world’s largest consumer electronics tradeshow, the 2012 International CES® (January 10-13 in Las Vegas).


DTS, Technicolor, LG, Sony and ESPN 3D are just a few of the more than 2,700 leading tech companies exhibiting at CES On the Floor – from global giants to emerging startups – unveiling innovative new products and services and showcasing the collaboration between content creators and CE manufacturers.


The Red Carpet Program is an insider’s view of global technology and content, and access to potential business opportunities.  It is an invitation-only VIP program open to select executives, directors, producers and talent (contact:  Red Carpet benefits include:

  • Free access to the CES show floor
  • Access to private Red Carpet Lounge on the show floor (LVCC, North Hall)
  • Preshow and on-site service, including a dedicated hotline
  • Priority VIP passes to Keynote Addresses*
  • 20% discount on Entertainment Matters Conference Pass
  • Customized guided tours of show floor*
  • Access to exclusive VIP parties and special events*
*Space is limited.


For Hollywood’s Next Generation leaders, EM provides a custom experience designed to introduce this highly networked and influential community to the CES experience.  The program targets tomorrow’s studio chiefs, content producers, leading actors, agents and attorneys (contact:  Next Generation benefits include:


  • Free access to the CES show floor
  • Curated/guided tour of the show floor*
  • Free access to select Entertainment Matters Conference Sessions
  • 20% discount on full Entertainment Matters Conference Pass
  • Access to invite-only Thursday evening event
* Space is limited.


Entertainment Matters also includes the International Academy of Web Television’s inaugural IAWTV Awards; the Technology & Engineering Emmy® Awards; various TechZones such as 3D@Home, Access on the Go, iLounge Pavilion and Mobile DTV; the Official Entertainment Matters Party at LAVO; and Conference Tracks that should be of particular interest to entertainment professionals, such as Tweet House Presents: Social Media Success Stories, The Reinvention of an Industry: Entertainment Everywhere, Games Summit at CES and Digital Hollywood.


Additionally, CES provides relevant news updates twice a week with the Entertainment Matters Digital Content SmartBrief (EM SmartBrief), covering news essential to the digital entertainment industry (to subscribe:


Click here to register for Entertainment Matters.  Use priority code EM13 and receive free registration and a 20% discount on the Entertainment Matters Conference Pass.  (You must be a working professional in the content and entertainment industry.)