Sony Introduces New 4K Camera for Live Sports Applications

At Sony’s NAB 2016 press conference, the company unveiled a new HDR monitor, portable memory recorder, and, most significantly, its new Ultra High Frame Rate 4K Sports and Live Entertainment camera. The new camera is a follow-up to the HDC-4300 4K live production and studio camera with HDR and high frame rate that was introduced at last year’s NAB and has since become a widely used solution for live sports and events. The new HDC-4800 is the “next leap” in Sony imagery, offering 4K recording at a whopping 480 fps. Continue reading Sony Introduces New 4K Camera for Live Sports Applications

AT&T, Verizon Lead Charge to Establish 5G Networks in U.S.

Even as standards bodies are at work to define the parameters of 5G, companies and countries are preparing to make the switch. 5G networks, which offer speeds at 10 to 100 times faster than today’s 4G LTE networks, will first appear in home broadband, then data-only devices like tablets, and finally smartphones by 2019 or 2020. So far, Korea is at the forefront of the 5G transition, in order to be ready for the 2018 Winter Olympics. China and Europe, which took longer to adopt 4G, are also hoping to take a lead. Continue reading AT&T, Verizon Lead Charge to Establish 5G Networks in U.S.

Verizon Plans to Test 5G Network Technology in U.S. in 2016

Verizon is already developing a 5G cellular network, the next generation of wireless technology following 4G LTE. Chief financial officer Fran Shammo says the company plans to launch the first 5G network in the U.S. Verizon hopes to begin trials of the 5G network as early as this year, but the technology probably won’t be widely available until 2020. Verizon says the 5G network is different from the LTE network because 5G is designed to accommodate demands of the Internet of Things. Continue reading Verizon Plans to Test 5G Network Technology in U.S. in 2016

NBCUniversal’s Burke: Netflix is Friend, Enemy and Frenemy

NBCUniversal chief executive Steve Burke did not anticipate the big impact of time-shifting and over-the-top services such as Netflix and Hulu on the cable business, he said during CES 2016. Instead, he believed cable entertainment ratings would be stronger than they are today. At the same time, he doesn’t consider Netflix to be just an enemy but, rather, a friend and frenemy as well. More puzzling to him is how advertisers discount television in favor of digital outlets, which, he notes, do not have the reach or emotional impact of TV. Continue reading NBCUniversal’s Burke: Netflix is Friend, Enemy and Frenemy

Panasonic Revives 8K Research, New Cameras Slated for 2018

Panasonic has renewed its efforts to develop 8K image sensors for video. The company had stopped R&D in this area in 2011, in response to financial considerations, but as its earnings increased, it revived its work in this sector, now pledging to invest $80.8 million (10 billion yen) into R&D. Production of the sensors is likely to be outsourced, and production models are expected on the market by 2018. The first targeted use for the 8K sensors will be consumer and broadcast cameras. Continue reading Panasonic Revives 8K Research, New Cameras Slated for 2018

Live Streaming Takes Center Stage on New NBC Sports Website

NBC Sports Digital launched a redesigned site that emphasizes live sports broadcasting, including “Sunday Night Football” games. The site, which is live this week, highlights a total of 2,700 streamed-live events this year and 4,000 next year with the Summer Olympic Games in Rio. This year’s live streaming events include NFL games, the Stanley Cup, NASCAR, English Premiere League soccer and Golf Channel content. Although advertising revenue from the website is small relative to linear TV, executives are excited about its prospects. Continue reading Live Streaming Takes Center Stage on New NBC Sports Website

Twitter Pitches Event-Based Ad Tools for Targeting Audiences

Twitter recently introduced new tools designed to help marketers identify events appropriate for their brands, create advertising content relevant to those events, and target users who would be interested in such events. For example, an advertiser could use Twitter’s event calendar to research the Oscars, the Olympics or Mother’s Day, and the users who would be interested in those events, and then review which tweets resonated best with those users in the past in order to help build an effective ad campaign. Continue reading Twitter Pitches Event-Based Ad Tools for Targeting Audiences

Discovery Acquires European Rights to Four Olympic Games

In a deal valued at 1.3 billion euros (about $1.45 billion), Discovery Communications has paid for exclusive rights to broadcast four Olympic Games across most of Europe from 2018 to 2024. The rights include broadcast and pay TV, the Internet and mobile. The deal, announced by Discovery yesterday, marks the first time that a single media company has paid for exclusive rights to broadcast the Olympics across Europe. Discovery plans to make at least 200 hours of the Summer Olympics and 100 hours of the Winter Games available on free-to-air television. Continue reading Discovery Acquires European Rights to Four Olympic Games

NHK Plans to Perform 8K Super Hi-Vision Tests at Wimbledon

Journalist Adrian Pennington forwarded us news that NHK is expected to be at Wimbledon in June for behind closed doors testing of 8K Super Hi-Vision. The tests will be conducted with IMG and the All England Lawn Tennis Club. Wimbledon host broadcaster BBC worked previously with NHK on Super Hi-Vision, including transmissions to Washington and Japan during the London 2012 Summer Olympics. “8K broadcasting is on the verge of becoming a reality, and it will undoubtedly become the mainstream past 2020,” predicts Hitachi COO Sean Moran. Continue reading NHK Plans to Perform 8K Super Hi-Vision Tests at Wimbledon

Report Points to Major Growth in Online Video, TV Everywhere

According to Adobe’s latest bi-annual Video Benchmark Report, consumers watched 43 percent more free digital videos in Q2 of 2014 than in the same quarter in 2013. Almost 60 percent of those 38.2 billion views came from smartphones. The report also finds that more viewers are becoming interested in TV Everywhere. Authenticated viewing jumped 388 percent from the second quarter of last year to the same period in 2014, and there was an 85 percent increase in the number of viewers accessing these shows. Continue reading Report Points to Major Growth in Online Video, TV Everywhere

BBC Schedules 4K Ultra HD Broadcast Trials for World Cup

Journalist and ETCentric contributor Adrian Pennington forwarded us news that the BBC, working with research partners Arqiva and BT, plans to broadcast the World Cup final and two other FIFA matches live in 4K as part of an ongoing trial with the Ultra HD format. This marks the first time that 4K will be distributed simultaneously over IP and digital terrestrial television technologies, a hybrid distribution model that the BBC has been developing for several years. Continue reading BBC Schedules 4K Ultra HD Broadcast Trials for World Cup

NHK to Demo 8K Transmission Over Single TV Channel at NAB

During April’s NAB Show in Las Vegas, Japanese broadcaster NHK plans to demonstrate the latest version of its Super Hi-Vision 8K system, including the wireless transmission of 8K content over a single 6 MHz television channel. The broadcaster will also present the results of recent single-channel, over-the-air 8K test broadcasts performed in Japan. NHK has been promoting the move to 8K Ultra HD, which offers 16 times more resolution than current HD. Continue reading NHK to Demo 8K Transmission Over Single TV Channel at NAB

Execs Discuss Era of Advanced Broadcasting at HPA Retreat

How to advance broadcasting to its next iteration was the topic of two sessions at the HPA Tech Retreat this week, one a panel moderated by Ericsson SVP TV Technology Matthew Goldman, and including representatives from Fox, Sinclair Broadcast Group, CBS, CBC, PBS and Cox Media Group, and, second, a discussion led by former Fox Engineering President Andy Setos, with broadcast executive Jim DeFilippis joining via Internet from the Sochi Olympics. Continue reading Execs Discuss Era of Advanced Broadcasting at HPA Retreat

Capturing Winter Olympic Footage From the Air Using Drones

You may have noticed that drones are being used this month at the Winter Olympics in Sochi to capture footage of ski and snowboarding events. While drones can cost upwards of $40,000, they are quieter and cheaper than using a manned helicopter. Also with drones, filmmakers can typically get much closer to the subject. While limitations currently exist due to regulations and concern of potential crashes, we should expect to see more use of unmanned aerial vehicles for sports photography in the future. Continue reading Capturing Winter Olympic Footage From the Air Using Drones

Getty Images Delivers Winter Olympic Photos in Record Speeds

Getty Images along with AP, AFP, Reuters, and EPA wire agencies have set up state-of-the-art fiber optic networks to deliver Olympic images almost instantaneously. Getty can deliver photographs from the Winter Olympics in Sochi directly to publications within 180 seconds thanks to 20 kilometers of cable and a 100Mbps network. The process of preparing an image for delivery in record speed involves a team of Photoshop experts, captioning specialists, and editors. Continue reading Getty Images Delivers Winter Olympic Photos in Record Speeds

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