By
Paula ParisiMarch 2, 2023
Despite cost-cutting, Meta Platforms is continuing to spend on R&D. Coming in 2025: smart glasses paired with a neural interface watch to control them, according to The Verge, which got to view a presentation the company delivered to thousands of its Reality Labs staffers this week. Among the disclosures: for 2027, full-fledged AR glasses, a format Meta CEO Mark Zuckerberg says will eventually be as ubiquitous as mobile phones. Coming later this year is a thinner, more powerful Quest 3 VR headset priced only slightly higher than the $400 Quest 2. Continue reading Meta Has a Four-Year Plan Including Full-Fledged AR Glasses
By
Paula ParisiFebruary 22, 2023
Meta Platforms is introducing a subscription bundle called Meta Verified that allows Facebook and Instagram users to authenticate their online identities. “We want to make it easier for people, especially creators, to establish a presence so they can focus on building their communities,” the company said in introducing the feature, which costs $11.99 a month for PC and Android users and $14.99 per month on Apple devices. “We’re starting with a gradual test in Australia and New Zealand later this week to learn what’s most valuable,” with the rest of the world to follow, Meta said. The news follows a similar move by Twitter with its subscription features. Continue reading Meta Verified Subscriptions Coming for Facebook, Instagram
By
Paula ParisiFebruary 3, 2023
Belt-tightening has paid off in a big way at Meta Platforms, whose stock rocketed by as much as 19 percent due to a combination of “improving conditions” and news of a $40 billion buyback plan. The company forecast Q1 revenue of as much as $28.5 billion — which is more than first quarter earnings in 2021, right before a change in Apple’s privacy rules detrimentally impacted ad-reliant social platforms. In Q4, Meta reported its third consecutive quarter of declining sales but still amassed a net profit of $4.7 billion on revenue of $32.2 billion, down 4.5 percent year-over-year. Continue reading Zuckerberg Reveals 2023 ‘Year of Efficiency’ Mantra for Meta
By
Paula ParisiJanuary 4, 2023
Insider Intelligence forecasts that 2023 will mark the first time since 2014 that the combined digital advertising market share for Meta Platforms and Alphabet will fall below 50 percent, indicating erosion of their “duopoly.” Projection of a 2.5 percent drop due to increased competition from rivals including Amazon, Apple, TikTok and Microsoft will put the pair at a projected 48.4 percent this year, according to the research group. While the trajectory is likely to garner negative media and investor attention, it is a plus from the perspective of fending off global antitrust attacks. Continue reading Digital Ad Share for Meta, Alphabet to Drop Below 50 Percent
By
Paula ParisiNovember 10, 2022
Meta Platforms on Wednesday began layoffs that will affect 11,000 workers — approximately 13 percent of the company’s workforce of 87,000. Founder and CEO Mark Zuckerberg told the staff via video that “I take full responsibility for this decision,” describing it as “one of the hardest calls I’ve had to make in the 18 years I’ve run the company.” This is the first time mass layoffs have been implemented there. Zuckerberg was described as “downcast” as he discussed the news, saying overly optimistic growth projections led to overstaffing. Continue reading Meta Cuts 13 Percent of Workforce, Eliminating 11,000 Jobs
By
Paula ParisiOctober 28, 2022
After seeing its stock plunge more than 60 percent this year, Meta Platforms posted another decline, with Q3 revenue falling 4 percent, to $27.7 billion, from $29 billion for the same period last year. CEO Mark Zuckerberg told analysts that on a constant currency basis “total revenue grew slightly this quarter,” adding that “we’re still behind where I think we should be, but we believe that we will return to healthier revenue growth trends next year,” though just in case “we’re planning our budget somewhat more conservatively.” Meanwhile, Facebook’s number of daily active users hit 1.98 billion, a 3 percent gain year-over-year. Continue reading Meta Revenue Falls Despite Facebook Attracting More Users
By
Paula ParisiOctober 18, 2022
There’s trouble in virtual paradise, according to The Wall Street Journal, which says internal Meta Platforms documents show that its initial goal of 500,000 monthly active “Horizon Worlds” users by the end of 2022 has been revised to 280,000, which is over 80,000 more than it currently has. Meanwhile, Forbes says the debut of avatar “legs” demoed by Meta CEO Mark Zuckerberg at last week’s Meta Connect was actually “staged” using motion capture. However, a Meta spokesman explains that the company’s metaverse efforts were always expected to be a multiyear project, with ongoing improvements based on user feedback. Continue reading Meta’s ‘Horizon Worlds’ Is Struggling to Attract New VR Users
By
Paula ParisiOctober 12, 2022
Meta Platforms unveiled its anticipated mixed reality headset yesterday at Meta Connect. The $1,500 Quest Pro, which CEO Mark Zuckerberg introduced as “the first in our new line of advanced headsets,” becomes the first full-color AR/VR device to hit the U.S. market on October 25. Although Meta is positioning the Quest Pro as a productivity device, the thrust was that app makers will be encouraged to develop for it. Meta also announced that NBCUniversal content and Microsoft Office, Windows, Teams and Xbox Cloud Gaming are coming to Meta Quest headsets. Continue reading AR/VR Meta Quest Pro Targets Productivity Sector for $1,500
By
Paula ParisiOctober 5, 2022
Despite speculation that Apple will debut a realityOS (rOS) headset next year, CEO Tim Cook says the metaverse is not yet ready for prime time, telling a European publication he’s “really not sure the average person can tell you what the metaverse is.” On a continental excursion that included a commencement address at the University of Naples Federico II in Italy, Cook appeared bullish on augmented reality, while downplaying virtual reality, the technology around which Meta Platforms is building its future. “I think AR is a profound technology that will affect everything,” Cook told the magazine Bright. Continue reading Cook Hints Apple’s First realityOS Glasses Will Be AR, not VR
By
Paula ParisiSeptember 7, 2022
Meta Platforms is joining forces with Qualcomm to develop a next-generation extended reality chipset for its Meta Quest 2 and other headsets. The multi-year agreement, announced at the IFA 2022 consumer electronics show in Berlin, will focus on virtual reality and augmented reality applications. While the deal leverages Qualcomm’s Snapdragon XR platforms, engineering and product teams from each company will collaborate on “core technologies to accelerate a fully realized metaverse,” Qualcomm president and CEO Cristiano Amon announced from the stage at Friday’s IFA keynote in which he was joined remotely by Meta CEO Mark Zuckerberg. Continue reading Meta and Qualcomm Will Develop Next-Generation VR Chips
By
Paula ParisiSeptember 6, 2022
Meta Platforms is assessing “possible paid features” for its social apps, including Facebook, Instagram and WhatsApp, according to an internal employee memo. The initiative, under a freshly minted division called New Monetization Experiences, led by Pratiti Raychoudhury, represents Meta’s first coordinated move into paid features across social platforms serving an estimated 3.65 billion monthly users worldwide, per Statista. It comes at a time when Meta is under pressure to increase revenue, which has taken a hit from Apple’s ad-tracking changes and a general softening in digital ad spending. Continue reading Meta Explores New Monetization Features for Its Social Apps
By
Paula ParisiAugust 31, 2022
Mark Zuckerberg has confirmed that Meta Platforms will in October debut the mixed reality headset the company has been developing under the codename Project Cambria. Appearing on Spotify’s “The Joe Rogan Experience” podcast last week, Zuckerberg said the new headset will have outward facing cameras capable of porting the outside world into the VR experience. With improved facial tracking to transpose smiles and frowns and the ability to convey “actual eye contact” between avatars, Zuckerberg said the new device will enhance the experience of “social presence.” Continue reading Zuckerberg Says New Meta VR Headset Launching in October
By
Paula ParisiAugust 30, 2022
Meta Platforms has agreed to settle a lawsuit brought by users who accused its Facebook platform of improperly sharing personal data with third parties including, most notoriously, the now-defunct Cambridge Analytica. Financial details were not disclosed, but on Friday both Meta and the plaintiffs said in a joint filing in San Francisco federal court that the parties reached a tentative settlement. The UK-based Cambridge Analytica shuttered in 2018 after a scandal involving use of Facebook data to influence voters in the 2016 U.S. presidential election. Continue reading Meta Tentatively Settles the Cambridge Analytica Privacy Suit
By
Paula ParisiAugust 4, 2022
Instagram is opening its wallet to media companies that can generate viral Reels, even as it cuts back on personalization. The step is the latest development as the Meta Platforms social app continues to experiment with its configuration, including algorithms and UI. On Thursday, the company said it will discontinue the full-screen feed it has been beta testing and will also be scaling down plans to increase force-fed recommendations. This rather abrupt reversal is said to be in response to the public criticisms of potential updates by users and notable influencers. Continue reading Instagram Paying Media Companies to Create Popular Reels
By
Paula ParisiJuly 29, 2022
Meta Platforms’ revenue dropped 1 percent in the second quarter, totaling $28.8 billion, just missing Wall Street’s expectation. It was the first year-over-year revenue drop since the company went public 10 years ago. Meta logged $6.69 billion in Q2 profit, down 36 percent over the same period in 2021. Costs increased by 22 percent, largely due to ongoing heavy investment in the metaverse, where the company’s ambitions took a hit Wednesday when the Federal Trade Commission filed a lawsuit to prevent Meta from buying Los Angeles-based virtual reality firm Within. Continue reading Profits Down as FTC Sues Meta to Block Purchase of Within