Facebook Targets Substack with Newsletter Platform Bulletin

Social media giant Facebook recently unveiled Bulletin, a near-clone of the newsletter platform Substack. Despite its complicated relationship with journalists, Facebook thinks it can succeed by offering them better terms; whereas Substack takes a 10 percent cut of writers’ revenue, Bulletin will take nothing — at least for now. Best-selling authors Malcolm Gladwell and Mitch Albom will be among the first Bulletin writers. Facebook chief executive Mark Zuckerberg said the goal is to “support millions of people doing creative work.” Continue reading Facebook Targets Substack with Newsletter Platform Bulletin

Facebook Adds Ways for Instagram Creators to Earn Revenue

At the first Instagram and Facebook Creator Week event, chief executive Mark Zuckerberg introduced a way for Instagram influencers to earn commissions for recommending or promoting products that lead to online sales. Zuckerberg had announced the previous day that Facebook would not take a cut from creator revenues until 2023, at which point its share would be less than 30 percent, the amount Apple and other platforms collect. “Our goal is to be the best platform for creators like you to make a living,” he said. Continue reading Facebook Adds Ways for Instagram Creators to Earn Revenue

Facebook F8 Event Highlights Tools for Developer Community

At Facebook’s annual F8 developer conference, chief executive Mark Zuckerberg stated that the company would “refocus” on the developer community by spotlighting technologies that “enable developers and businesses to build and grow” on its platforms. The company announced, for example, that the Messenger API for Instagram is now available to all developers. It’s also adding third-party tools to its Facebook Business Suite, which was launched last year. Going forward, PyTorch will be Facebook’s default AI platform.

Continue reading Facebook F8 Event Highlights Tools for Developer Community

Sixty Percent of Instagram Users Link Accounts to Messenger

More than 60 percent of eligible Instagram users have enabled interoperability between that platform and Facebook Messenger, said Facebook vice president and head of Messenger Stan Chudnovsky, who added the rate is “beating our expectations in terms of how fast and how many people are upgrading.” “People are definitely buying into the convenience,” he noted. The cross-app communication began rolling out in September 2020. Facebook plans to add end-to-end encryption but neither app is expected to be encrypted until next year. Continue reading Sixty Percent of Instagram Users Link Accounts to Messenger

Facebook Oversight Board Upholds Ban on Trump Accounts

The Facebook and Instagram accounts of Donald Trump will remain indefinitely suspended. Facebook’s independent Oversight Board, launched in October 2020, ruled this morning to uphold the social media giant’s January decision to suspend the accounts of then-President Trump in the wake of the U.S. Capitol insurrection. However, suggesting that an indefinite suspension “was not appropriate,” the Board “insists” that Facebook review the matter within six months, “to determine and justify a proportionate response that is consistent with the rules that are applied to other users of its platform.” Continue reading Facebook Oversight Board Upholds Ban on Trump Accounts

Facebook Advertising Revenue Soared in the Latest Quarter

Facebook’s advertising revenue rose 46 percent in the last quarter compared year-over-year, to $25.44 billion, and its profit almost doubled to $9.5 billion or $3.30 per share. That growth may not continue now that Apple is allowing users to opt out of being tracked by apps. Facebook chief operating officer Sheryl Sandberg said the company has been preparing for Apple’s new rule. Facebook expects revenue to slow in Q3 and Q4, even as its shares rose 6 percent in after-hours trading, a gain of 16 percent over the past three months. Continue reading Facebook Advertising Revenue Soared in the Latest Quarter

Facebook Reveals Audio Products, Including Clubhouse Rival

Facebook chief executive Mark Zuckerberg announced an upcoming suite of new audio products including a push into podcasting and Live Audio Rooms, an audio-only version of the Rooms videoconferencing product, intended to rival the popular Clubhouse audio app. Live Audio Rooms will roll out this summer as a test to public figures and groups. Users will be able to record and distribute their conversations and eventually charge for access to the rooms via a one-time fee or subscription. Meanwhile, Clubhouse closed a new Series C funding round. Continue reading Facebook Reveals Audio Products, Including Clubhouse Rival

Advertisers Strategize as Apple Rolls Out Its Privacy Initiative

Apple will finally roll out its app-tracking transparency initiative to protect user privacy. With new software, users will be asked in a pop-up window whether they want a given app to be able to track their activities. Advertisers, ad-tech companies and app developers are preparing ways to weather the change, which could include tweaked payment models and new advertising strategies. Many experts expect users to reject tracking. Facebook plans to debut its own pop-up window telling users the benefits of tracking. Continue reading Advertisers Strategize as Apple Rolls Out Its Privacy Initiative

Congress Grills Big Tech Executives on Accountability Issues

Prior to a House hearing on social media’s role in extremism and disinformation, Facebook chief executive Mark Zuckerberg submitted written testimony on Section 230, suggesting that “platforms should be required to demonstrate that they have systems in place for identifying unlawful content and removing it.” Section 230 of the 1996 Communications Decency Act holds that platforms are not liable for content posted by their users. In a bipartisan effort, lawmakers are pushing for change. “Our nation is drowning in disinformation driven by social media,” suggested Rep. Mike Doyle (D-Pennsylvania). “We will legislate to stop this.” Continue reading Congress Grills Big Tech Executives on Accountability Issues

Australian Landmark Law Passes, Big Tech to Pay for Content

Australia’s parliament passed the first law of its kind, requiring Facebook and Google to pay local publishers for news content on their platforms. Treasurer Josh Frydenberg noted that, “the code is a significant microeconomic reform, one that has drawn the eyes of the world on the Australian parliament.” In fact, Australia Prime Minister Scott Morrison had discussed the new law with leaders of Canada, France, India and the United Kingdom. Facebook recently pledged to spend at least $1 billion over the next three years to license news content. Continue reading Australian Landmark Law Passes, Big Tech to Pay for Content

Section 230 Faces Bipartisan Scrutiny and Potential Updates

At the very end of his presidency, Donald Trump tried to strike down Section 230 of the Communications Decency Act, which essentially provides online platforms with immunity from liability based on third-party content. He failed, but Congress has received 20 proposals to update or change the section. On February 5, three Democratic senators introduced a bill to make social media firms accountable for enabling cyberstalking, harassment and discrimination. More recently, Senators Brian Schatz (D-Hawaii) and John Thune (R-South Dakota) plan to reintroduce the PACT Act, a proposal to jumpstart change. Continue reading Section 230 Faces Bipartisan Scrutiny and Potential Updates

Australia Plans Law That Would Make Big Tech Pay for News

Microsoft is urging the United States to adopt Australia’s proposal that Big Tech companies pay newspapers for content, in direct opposition to the positions of Google and Facebook. In Australia, that proposal is before a parliamentary committee. Google, which is responsible for 95 percent of searches in that country, has threatened to pull its search engine should the proposal become law. Microsoft is betting that, especially if the Australians pass the law, other countries will join in demanding payment for publishers. Continue reading Australia Plans Law That Would Make Big Tech Pay for News

Facebook Developing a Product to Rival Chat App Clubhouse

According to sources, Facebook is developing an audio chat product to compete with Clubhouse, a social networking app that has gained popularity with young people who gather and chat about various topics. Facebook chief executive Mark Zuckerberg, reportedly interested in audio products, has appeared on Clubhouse to chat about augmented reality and virtual reality. Facebook is also known for cloning popular products. Facebook’s audio product is, added the sources, in an early stage of development. Continue reading Facebook Developing a Product to Rival Chat App Clubhouse

Facebook Parries Apple’s Privacy Policy with Its Own Prompt

In response to Apple’s changes that require users’ consent to track their behavior, Facebook — which claims the privacy change will make targeted advertising too difficult — has responded with its own solution. The social media company plans to introduce an in-app prompt that asks users to give permission to use data collected from apps and third-party websites and provides information on how the data is used for personalized ads. That screen will appear with the Apple prompt detailing its new privacy policy. Continue reading Facebook Parries Apple’s Privacy Policy with Its Own Prompt

Facebook Plans Changes to Groups, Controls for Advertisers

When Facebook launched Groups in 2019, it was intended to be, per chief executive Mark Zuckerberg, the “heart of the app.” This last August, however, its own data scientists warned about “blatant misinformation and calls to violence” in the site’s top “civic” Groups. Facebook was aware of the problems for years but accelerated plans to make actual changes after rioters broke into and vandalized the U.S. Capitol on January 6. The Groups in question, dedicated to politics, together reached “hundreds of millions of users.” Continue reading Facebook Plans Changes to Groups, Controls for Advertisers

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