Jeffrey Katzenberg Archives - Page 2 of 2

Toymaker Hasbro in Talks to Purchase DreamWorks Animation

By Rob Scott
November 14, 2014

Rhode Island-based Hasbro, manufacturer of popular toys including G.I. Joe, Mr. Potato Head, My Little Pony and Transformers, is reportedly in advanced talks to acquire DreamWorks Animation. Hasbro would pay a mix of cash and stock according to current terms of the proposed deal. DreamWorks CEO Jeffrey Katzenberg is said to be looking for more than $30 a share for the sale. The news comes shortly after Japanese telecom SoftBank was reported to be a prospective buyer. Continue reading Toymaker Hasbro in Talks to Purchase DreamWorks Animation

VidCon 2014: Industry Leaders See Strong Future in YouTube

By Rob Scott
June 27, 2014

To kick-off VidCon yesterday, industry leaders discussed the strong foundation that YouTube is currently building for the future of entertainment. DreamWorks’ Jeffrey Katzenberg discussed the acquisition of multichannel network AwesomenessTV in addition to the YouTube Nation venture. Maker Studios CEO Ynon Kreiz unveiled upgrades to the Maker Gen platform for creators. And Fullscreen’s George Strompolos announced a $10 million investment toward original programming. Continue reading VidCon 2014: Industry Leaders See Strong Future in YouTube

DreamWorks and AwesomenessTV Launch YouTube Channel

By Meghan Coyle
June 18, 2014

DreamWorks Animation, which acquired the YouTube content company AwesomenessTV last year, is bringing original programming featuring Shrek, Puss in Boots, and others to a new YouTube channel known as DreamWorksTV. Each day, the channel will release three videos of animated or live action content. The new shows include vlogs from Shrek, a reality TV show “Record Setter Kids,” an animated Web series “Jimmy Blue Shorts,” and animated comedy “Gorillaville.” Continue reading DreamWorks and AwesomenessTV Launch YouTube Channel

Revolutionizing Wait Time: DreamWorks and Intel Partner on Rendering

By Karla Robinson
November 15, 2011

Animators at DreamWorks have to work in low resolution — “as if blind” — because rendering takes a week for 3 seconds worth of animation.
“CEO Jeffrey Katzenberg said his company’s four-year partnership with Intel is developing scalable multicore processing methods and software that will change all that,” reports Forbes.
Katzenberg explains the partnership is dedicating tens of millions of dollars in an effort to reengineer animation software “in a way that will halve the number of steps in the production line and ramp up animators’ productivity between 50 and 70 times.”
The technology will also be widely applicable in areas that use high-end rendering, including medicine, oil, aircraft design and more.
“This literally is going to revolutionize waiting,” suggests Katzenberg.

New Industry Report to be Released: Suggests 3D Format Safe for Kids

By Dennis Kuba
September 20, 2011

The American Optometric Association, the Consumer Electronics Association and the 3D@Home Consortium will issue a report entitled “3D in the Classroom: See Well, Learn Well” that will promote 3D in the classroom. The report, endorsed by James Cameron and Jeffrey Katzenberg, also makes the case for 3D eye exams.
The AOA has been taking issue with a position by some companies to recommend that 3D not be used for children younger than 6 years of age.
In response to Nintendo on the 3DS, for example, they responded, “Since vision develops from birth, it is crucial to uncover the type of vision disorders that may interfere with Nintendo 3D viewing at an early age. Accordingly, children younger than 6 can use the 3DS in 3D mode if their visual system is developing normally.”
They also dispute the recommendation against prolonged 3D viewing, as there is no medical evidence to support this.
“While professionals like Technicolor’s 3D guru Pete Routhier note that poorly made 3D can cause eye strain, headaches or nausea, the AOA report notes that discomfort caused by stereoscopy is not innate to the format,” reports Variety. “In fact, pain associated with 3D can often be an indicator of a problem with the health of the viewer’s eyes.”