Tension Erupts Between Apple, Facebook Over Targeted Ads

Facebook took the offense against Apple for its new policies limiting personalized ads on its products, stating that this would disproportionately hurt small businesses that rely on such ads. It pointed to internal research that found small businesses earned 60 percent less without access to targeted advertising. Facebook vice president for ads and business products Dan Levy called Apple’s move anticompetitive, benefitting the company’s own profits at the expense of not just small businesses but also app developers. Continue reading Tension Erupts Between Apple, Facebook Over Targeted Ads

Apple’s Mandatory Privacy Labels Launch on All iOS Platforms

Apple launched mandatory labels that provide easy-to-grasp information of the privacy policies for apps in the Mac and iOS App stores. The mandatory policy applies only to new apps or updates of existing ones. Although countries such as Finland, Singapore and the UK have adopted such labels, Apple appears to be the first global Big Tech company to “embrace and promote” the idea. The labels list three items: Data Used to Track You, Data Linked to You and Data Not Linked to You, with details under each. Continue reading Apple’s Mandatory Privacy Labels Launch on All iOS Platforms

Facebook Opposes Apple Plan to Limit Targeted Advertising

Apple plans to limit the ability of Facebook and other companies to target ads via its identifier for advertisers (IDFA) by giving iPhone users the option to block tracking when opening an app. Meant to protect users’ privacy, the change was originally slated to be part of iOS 14, introduced last month. But Apple postponed the change until 2021 “to give developers time to make necessary changes.” In response, Facebook chief revenue officer David Fischer stated that the change will “hurt developers and businesses the most.” Continue reading Facebook Opposes Apple Plan to Limit Targeted Advertising

Apple Releases iOS 14, Bundles, Watch Series 6, New iPads

Apple’s fall event was all about bundling, with discounts for customers who sign up for multiple plans with recurring payments. The new Fitness+ package, for example, offers workouts that tie in to “all of your Apple equipment” and an Apple One subscription bundles Arcade, Music, TV+ and iCloud. There was no new iPhone or mention of AR, but the Silicon Valley company did unveil iOS 14, a new Watch, a new iPad, and an upgraded entry-level iPad. Apple is also experimenting with an Express store for product pick-ups. Continue reading Apple Releases iOS 14, Bundles, Watch Series 6, New iPads

Apple Privacy Controls Are Likely to Impact Digital Publishers

Apple is upgrading its operating system with privacy controls that reportedly have some advertisers worried. Set to debut in the fall, Apple’s iOS 14 will require apps to ask its users if they want their Internet activity tracked. Many digital publishers are concerned that most users will opt out, which would prevent them from personalizing ads and thus result in a slump in revenue. Facebook has spoken out, pointing out that it will no longer be able to collect a users’ advertising identifiers (IDFA) without their permission. Continue reading Apple Privacy Controls Are Likely to Impact Digital Publishers

WWDC: Apple Unveils New Silicon Chips, macOS, iOS, More

At WWDC this week, Apple officially announced its plan to move from Intel chips to ARM-based “Apple Silicon” chips. With its own chips, Apple will no longer have to rely on Intel’s update cycles. It also means that Apple will be able to bring its customized neural engines to Macs for tasks that use machine learning. Apple stated that developers will be able to create apps that run on ARM-based Macs in Xcode’s new version, which will also continue to support Intel x86 Macs. Additionally, the company announced iOS 14 (with home screen widgets), iPadOS 14 (with Scribble handwriting-to-text conversion), macOS and Safari upgrades, spatial audio for AirPods Pro, Apple TV updates, and more.  Continue reading WWDC: Apple Unveils New Silicon Chips, macOS, iOS, More

WWDC: Apple to Unveil Apps, Software, Development Tools

When Apple’s 5-day Worldwide Developers Conference (WWDC) kicks off June 3 in San Jose, the company is reportedly planning to introduce an array of new apps, software features and development tools. According to those familiar with the plans, Apple is expected to introduce operating system updates for its Apple TV, Apple Watch, iPad, iPhone and Mac computers. The new iOS 13, codenamed “Yukon,” will offer new and updated features — while iOS14, codenamed “Azul,” will launch next year to support 5G wireless and new AR functions. Continue reading WWDC: Apple to Unveil Apps, Software, Development Tools