Netflix’s use of data helps determine what its customers want to watch and how they want it presented. The company’s newest original show, “Orange Is the New Black,” is partially the result of analyzing viewer data. Netflix is using all types of collected viewer data in order to create content and to possibly shape the user experience. Viewer data is collected from multiple sources: Netflix, third party metadata and social media. Continue reading Viewer Data Used to Shape Netflix Content and Experience

Google is partnering with Level 3 Communications to offer free Wi-Fi service at more than 7,000 Starbucks location in the U.S. The service is expected to be about 10 times faster than the T1 connections currently provided by AT&T (which had reportedly offered to upgrade its service). The new Wi-Fi will be available in some stores next week with a complete rollout scheduled within 18 months. In addition, the upgraded Starbucks Digital Network will offer new media distribution opportunities. Continue reading Starbucks to Become Significant Media Distribution Platform?

Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows

Hulu is focusing on its own original programming with “The Awesomes,” the video service’s first animated series and first original show this year. This marks a change of direction for the company, which was until recently entertaining bids for acquisition. Its emphasis on original programming reflects its new intention to compete with services such as Netflix and Amazon. Hulu will also join with sponsors to make new, brand integrated shows in order to generate advertising revenue. Continue reading Hulu Changes Focus To Original Series with ‘The Awesomes’

Yesterday marked a new milestone in media history when original Netflix programs “House of Cards,” “Arrested Development” and “Hemlock Grove” became the first digital-only television shows to be nominated for Emmy Awards. “House of Cards” earned nine nominations, including one for Outstanding Drama, while “Arrested Development” received three noms, including one for Outstanding Lead Actor in a Comedy Series for Jason Bateman. Horror series “Hemlock Grove” got two nominations. Continue reading Netflix Makes History: Digital-Only Shows Earn Emmy Noms

Google is reportedly joining the growing number of technology companies looking to launch online versions of pay TV. According to sources familiar with the matter, Google has been talking with media companies about licensing content for a new streaming Internet TV service. We reported earlier that Intel and Sony are working on similar projects. Apple has also been pitching television licensing deals to media firms in recent years. Continue reading Google Approaches Media Companies with Streaming TV Pitch

The three companies that mutually own Hulu announced on Friday that they would not be selling the video site, bringing an end to months of bidding and speculation. Instead, the current owners of Hulu — 21st Century Fox, Disney and NBCUniversal — explained that they plan to invest $750 million to compete against online video services such as Netflix and Amazon. Until Friday’s announcement, DirecTV with its $1 billion offer was considered by many to be the leading bidder. Continue reading Hulu Owners Call Off Sale, Announce New Investment Plans

The bidding process for Hulu concluded on Friday and the Los Angeles-based streaming media company has reportedly narrowed down the list of suitors to DirecTV, The Chernin Group and Guggenheim Digital Media. Previous offers had reached at least $1 billion, people familiar with the dealings said in May. Some reports suggest that DirecTV may be the likely frontrunner, since the satellite TV provider could have the most to gain. Continue reading Hulu Bidding Concludes, Reportedly Down to Three Suitors

Cox Communications is offering a beta version of a broadband TV service that delivers lower-priced live television and DVR storage to subscribers in southern California. The company’s flareWatch trial marks the first time a major U.S. pay TV operator is specifically targeting cord-cutters. The IPTV service uses Fanhattan’s $99 Fan TV set-top box, which features a touch-sensitive remote control. If successful, flareWatch could see a wider rollout. Continue reading FlareWatch: Cox Targets Cord-Cutters with Internet TV Trial

Video game “re-stream” is a popular video genre on YouTube where gamers post recorded video of their gameplay, sometimes accompanied by voice-over commentary. One of the most popular channels is Machinima, which is looking to transform itself from a YouTube channel with billions of monthly views to a real media company. It may be the future of television, so long as Machinima, and others like it, can overcome copyright issues and create a sustainable model. Continue reading Machinima Looks to Turn Game Re-Streams into Big Business

Newly released statistics indicate that Apple’s iTunes and subscription service Netflix continue to lead the Internet video market. Earlier this month, we reported that Netflix held a clear lead in SVOD viewership over Hulu and Amazon for Q1. Yesterday, Apple announced that iTunes viewers are purchasing more than 800,000 TV episodes and 350,000 movies per day. Additionally, Apple announced that HBO GO and WatchESPN are now available directly on Apple TV. Continue reading Apple iTunes and Netflix Dominate the Online Video Market

Following its recent acquisition of Tumblr, Yahoo is in advanced talks to purchase social video app Qwiki for $50 million, according to sources familiar with the matter. The New York startup’s iPhone app allows users to create short movies from photos, music and video clips. Yahoo paid more than $1.1 billion for Tumblr several weeks ago and is reportedly close to purchasing San Francisco-based address book app creator Xobni for $30-$40 million. Continue reading Yahoo Continues Shopping Spree of Mobile App Companies

DreamWorks Animation has signed a multiyear deal to produce original series for streaming video service Netflix. While financial details were not disclosed, the companies announced yesterday that more than 300 hours of programming are planned to debut exclusively on Netflix. A kids’ show based on DreamWorks’ summer movie “Turbo” will debut online in December. Netflix will also replace HBO as DreamWorks’ premium subscription video partner, beginning with this year’s theatrical releases. Continue reading DreamWorks Animation Passes on Cable in Favor of Netflix

Multiple sources familiar with the ongoing Hulu acquisition talks have suggested that a deal with DirecTV is in “very advanced stages” and could close by the end of this month. If the deal is approved, DirecTV would acquire over 4 million paying Hulu Plus subscribers, which generated $695 million in revenue last year, including advertising. The latest negotiations have reportedly ranged in price from half a billion to more than a billion dollars, depending on structure and terms. Continue reading Inside Sources Believe DirecTV will Acquire Hulu this Month

At this week’s Electronic Entertainment Expo in Los Angeles, Microsoft announced that its new Xbox One game console will be available in November for $499 (a price level higher than it has historically set), while Sony said its soon-to-be-launched PlayStation 4 console will sell for $399 (although a specific date was not mentioned). Both companies are facing mounting pressure from the growing success of mobile and social games. Continue reading E3 2013: Microsoft and Sony Announce Game Console Prices