DirecTV To Increase Rates in 2014 While Subscriptions Fall

DirecTV is increasing its rates in 2014 due to the rising costs of television programming. In addition to programming costs, sports broadcasting prices have risen, while DirecTV subscriptions have fallen. The pay TV company is considering more focused, over-the-top options, but not a broad video-on-demand service. However, some are questioning claims of rising programming costs and suggest there are actually increases in premium channel subscribers. Continue reading DirecTV To Increase Rates in 2014 While Subscriptions Fall

Cable Customers Want Change, But Seem Unwilling to Pay

A new study released yesterday by PricewaterhouseCoopers indicates that 44 percent of today’s consumers would prefer an a la carte system, while 73 percent note they would prefer a la carte or at least more customization of current packages. Notably, a mere 14 percent of consumers are satisfied with the status quo. However, since only 38 percent said they would be willing to pay more than $3 monthly per channel, it does not seem likely that TV providers would stray from bundling. Continue reading Cable Customers Want Change, But Seem Unwilling to Pay

Nielsen to Include Tablets and Phones in TV Viewership Data

At this week’s Advertising Week conference in New York, Nielsen is expected to announce that it will start incorporating viewership on mobile devices into its TV ratings system in the fall of 2014. The move is in response to changing viewership trends in addition to networks and industry analysts that have been critical of the company’s slow adoption of new technologies. Nielsen’s ratings data helps determine how advertisers spend about $66 billion each year. Continue reading Nielsen to Include Tablets and Phones in TV Viewership Data

Nielsen Study: More Viewers are Accessing Streaming Services

According to a recent Nielsen survey, an increasing number of American consumers are turning to Internet-based streaming video services. The research indicates that 38 percent of those surveyed use Netflix, 18 percent use Hulu and 13 percent use Amazon Instant Video. These numbers all represent increases over the previous year. Additionally, binge-viewing is on the rise, with 88 percent of Netflix users and 70 percent of Hulu Plus users saying they watched three or more episodes of a TV show in a single day. Continue reading Nielsen Study: More Viewers are Accessing Streaming Services

Fresh Off the Auction Block, Hulu Investing in New Content

Hulu is making significant investments in content, including a licensing deal with BBC Worldwide North America to bring 144 titles to its video-streaming service. The company is also adding the first four seasons of CBS series “The Good Wife” to its library, and ordered 10 episodes of supernatural comedy “Deadbeat” from Lionsgate, one of approximately 40 original series it plans to introduce in the upcoming years. Hulu was taken off the auction block just two months ago. Continue reading Fresh Off the Auction Block, Hulu Investing in New Content

Broadcasters Turn to Additional Screens to Launch New Shows

With fall TV premieres just around the corner, networks including ABC, NBC and Fox are offering pilots and new content through outlets such as Hulu, iTunes, Amazon and cable and satellite provided VOD, often prior to the scheduled television broadcasts. Hulu, for example, is already offering episodes of “The Mindy Project,” “Ironside,” “The Goldbergs,” “Trophy Wife” and “Welcome to the Family.” Some shows will also be available on network websites and those of affiliated stations. Continue reading Broadcasters Turn to Additional Screens to Launch New Shows

Sony Announces PlayStation Vita TV, Could Take On Apple TV

At a special press event yesterday in Japan, Sony announced a number of upcoming hardware releases including the PlayStation Vita TV, a small set-top box device that delivers content and games to HDTVs. Designed to connect Sony’s Music Unlimited and Video Unlimited content to televisions, the Vita TV box can also play PS Vita and PSP games, and will be available with an optional controller. Sony also unveiled a new version of its PS Vita handheld game console and announced that the PlayStation 4 Japan launch has been pushed to February 2014. Continue reading Sony Announces PlayStation Vita TV, Could Take On Apple TV

World Cinema Foundation Unveils Restored Films on Hulu Plus

Martin Scorsese’s World Cinema Foundation (WCF) has been restoring rare films since 2007. The public will benefit from these efforts when eight of the rescued films will be made available for the first time in the U.S. on Hulu, in a partnership with the Criterion Collection. The films will initially be offered for free with ads. After August 24, commercial-free WCF movies (and more than 800 Criterion titles) will be available only to paying Hulu Plus subscribers. Continue reading World Cinema Foundation Unveils Restored Films on Hulu Plus

Record Ratings and Illegal Download Spike for ‘Breaking Bad’

The final season of AMC’s “Breaking Bad” debuted with its best ever rating of 5.9 million viewers. Part of the high ratings can be attributed to Netflix, where subscribers can watch all previous episodes of the series, providing new viewers with a way to catch up prior to the new season. Along with the high ratings, there was a spike in illegal downloads of “Breaking Bad” episodes. This occurred despite the show being made available within hours across global regions. Continue reading Record Ratings and Illegal Download Spike for ‘Breaking Bad’

Startups Use Spy Cameras and Audio Tech to Stop Film Piracy

Two San Diego startups, Verance Corporation and PirateEye, have developed technologies to prevent and reduce media piracy. PirateEye uses cameras in theaters to scan for illegal recording, while Verance uses an audio watermark to determine if a video on a Blu-ray player is legitimate, and gives purchase options if the disc being played is a pirated version. Both Verance and PirateEye have received funding from film studios for their projects. Continue reading Startups Use Spy Cameras and Audio Tech to Stop Film Piracy

Viewer Data Used to Shape Netflix Content and Experience

Netflix’s use of data helps determine what its customers want to watch and how they want it presented. The company’s newest original show, “Orange Is the New Black,” is partially the result of analyzing viewer data. Netflix is using all types of collected viewer data in order to create content and to possibly shape the user experience. Viewer data is collected from multiple sources: Netflix, third party metadata and social media. Continue reading Viewer Data Used to Shape Netflix Content and Experience

Starbucks to Become Significant Media Distribution Platform?

Google is partnering with Level 3 Communications to offer free Wi-Fi service at more than 7,000 Starbucks location in the U.S. The service is expected to be about 10 times faster than the T1 connections currently provided by AT&T (which had reportedly offered to upgrade its service). The new Wi-Fi will be available in some stores next week with a complete rollout scheduled within 18 months. In addition, the upgraded Starbucks Digital Network will offer new media distribution opportunities. Continue reading Starbucks to Become Significant Media Distribution Platform?

Companies Can Target Viewers While They Tweet on Shows

Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows

Hulu Changes Focus To Original Series with ‘The Awesomes’

Hulu is focusing on its own original programming with “The Awesomes,” the video service’s first animated series and first original show this year. This marks a change of direction for the company, which was until recently entertaining bids for acquisition. Its emphasis on original programming reflects its new intention to compete with services such as Netflix and Amazon. Hulu will also join with sponsors to make new, brand integrated shows in order to generate advertising revenue. Continue reading Hulu Changes Focus To Original Series with ‘The Awesomes’

Netflix Makes History: Digital-Only Shows Earn Emmy Noms

Yesterday marked a new milestone in media history when original Netflix programs “House of Cards,” “Arrested Development” and “Hemlock Grove” became the first digital-only television shows to be nominated for Emmy Awards. “House of Cards” earned nine nominations, including one for Outstanding Drama, while “Arrested Development” received three noms, including one for Outstanding Lead Actor in a Comedy Series for Jason Bateman. Horror series “Hemlock Grove” got two nominations. Continue reading Netflix Makes History: Digital-Only Shows Earn Emmy Noms