According to an Ipsos study commissioned by Google, younger moviegoers are more inclined to watch movie trailers on YouTube than on television. While 54 percent of respondents age 13-24 indicated they are more likely to watch trailers via YouTube, an impressive 65 percent said that trailers they watch on YouTube will influence what films they end up seeing in theaters. In addition, a related study from Google and Millward Brown Digital found that 81 percent of moviegoers age 18-64 who watch movie trailers online turn to YouTube as well. Continue reading Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

A group of 14 preeminent international cryptographers and computer scientists reported that offering government access to encrypted communications puts the world’s confidential data and infrastructure at risk. The report is in response to demands by the U.S. and British governments that technology companies provide a digital key for encrypted data. Conflict has been heating up between privacy advocates and government agencies over encryption, and the report is the latest move by technologists to counter government demands. Continue reading Silicon Valley and Security Experts Face Off Over Encryption

In 2015, the FAA granted over 500 exemptions to farmers, railroads, security services and medical facilities that wanted to fly drones. Although FAA rules require all drones to have a human pilot and stay within the operator’s sight, it now plans to make exception to those rules. More drones are likely to fly as competitors come out with more, sometimes less expensive choices. The move also helps the U.S. catch up with drone use in Europe and Canada. Switzerland, for example, began trials of drone-delivered mail. Continue reading Over 500 FAA Exemptions in 2015 Open U.S. Skies to Drones

Virtual reality and marketing is a match made in heaven, say many VR experts, but so far very few examples of that pairing have come to pass. OnlyInVR CEO Michael Hodson hopes to change that with videos for the tourism and travel industry. His company’s videos have already been big hits at trade shows, he claims, and he lists STA Travel and the Aspen Chamber of Commerce among his clients. He also shows off VR tours of New York, Las Vegas and Venice, Italy optimized for Samsung’s Gear VR. Continue reading OnlyInVR Sells Immersive Videos to Tourism, Travel Clients

Silicon Beach has become home to a number of tech startups, publicly traded companies and business incubators. Recent years have seen a wave of talent, innovation and investors that have fostered compelling new companies and, in some cases, acquisitions by larger Silicon Valley tech leaders. However, a number of startups have opted to stay in Los Angeles, while larger companies such as Google, Microsoft and Yahoo are building a presence. While still early in its development, the LA tech scene now has the core ingredients that helped launch Silicon Valley. Continue reading Silicon Beach Now the Main Tech Hub of Southern California

Sphericam 2 is a 4K spherical camera launched recently as a Kickstarter project with the intent of providing photographers, cinematographers and consumers with a means of easily capturing high-quality 360-degree video. The developers behind Sphericam see the camera is an ideal solution for producing content for VR hardware including Oculus Rift, Samsung Gear VR and Google Cardboard. The camera features six built-in 4K lenses and records 360-degree video at 60fps. With 23 days to go in the campaign, the project has already exceeded its $150,000 goal. Continue reading New 4K 360-Degree Camera is Designed for Virtual Reality

Researchers in Tokyo have developed a way to print electrodes directly onto material, featuring highly conductive elastic ink that could be used to measure heart rates and report vital statistics. If researchers can make the technology robust and washable, then stretchable, sensor-loaded clothing could become a future trend in commercial wearables. Sportswear, for example, is one area that could benefit. Google’s Project Jacquard, NTT DoCoMo and chemical company Toray Industries are among those developing smart fabric technology. Continue reading Next Wearables Could Use Smart Fabric with Conductive Ink

Videos on Facebook garner 4 billion views a day — 75 percent on smartphones — and the company is increasing its efforts to turn views into profits. Its newly unveiled strategy is to share ad revenue with video creators, both to attract better content and more ads. Facebook will keep 45 percent of the revenue, similar to YouTube’s revenue model, but the two differ in a significant way: Facebook will divide the creators’ 55 percent share of ad revenue among all the videos that appear adjacent to the ad, based on how long users watch each video. Continue reading Facebook Plans to Push More Videos and Share Ad Revenue

Facebook will exclusively premiere three animated movies from Shorts International’s Shorts HD TV channel. The shorts will run, one week each, for free during July. Since Shorts HD could have turned to a variety of distribution platforms — including YouTube or its own website — the move may be either a vote of confidence, or a toe in the water, for Facebook’s new focus on video. The Shorts videos, however, will not be part of Facebook’s new Suggested Videos feature, which shares revenue with creators, in a move to attract better video content and more ads. Continue reading Shorts HD to Premiere Three Animated Movies on Facebook

A week before Apple was set to unveil its streaming music service, Google came out with a free, albeit limited, version of Play Music, which began as a $9.99-a-month subscription service in 2013. Google is offering the service to lure more listeners to its subscription version, which loses potential customers when they are asked to input credit card information. Whether this strategy pays off is unclear, and some industry analysts wonder if Google is cannibalizing its own services or amping up its music creds in a competitive streaming music environment. Continue reading Google Amps Up Competition with Free Version of Play Music

MasterCard plans to test a new program this fall that will experiment with using facial scans to approve online purchases. Consumers will photograph themselves with their smartphones at checkout, an approach MasterCard believes will be easier than remembering passwords. The company also believes it will help combat fraud. While SecureCode was used in 3 billion transactions last year, passwords can still be forgotten, intercepted or stolen. As a result, a number of companies have been turning to biometrics as a solution. Continue reading MasterCard to Test Using Facial Scans for Purchase Approvals

Civis Analytics, founded by Dan Wagner, the former chief analytics officer for President Obama’s 2012 campaign, has rolled out a set of big data tools through Amazon Web Services. The year-old Chicago-based firm says it can eliminate much of the time and cost associated with marketing campaigns, in particular using cloud computing but without the need for customization. The service will start at about $5,000 a month, which Wagner claims will be “80 percent cheaper in most cases” than competing services. Continue reading Amazon Unveils Data Science Used By 2012 Obama Campaign

If you were not at E3, the recent Electronic Entertainment Expo, you might think that the great expanse of the Los Angeles Convention Center was wall-to-wall virtual reality. Despite VR’s headline domination, it was a different story on the floor where impressive visuals and sophisticated gameplay ignited the crowd. Even jaded game industry media could not contain their excitement. As IGN enthused after the Sony press conference, for instance, “That may be the best E3 press event ever.” We divided our overview into two parts: the evolution of E3 and direction of the gaming industry, followed by a breakdown of this year’s top products. Continue reading Perspective: In Reality, VR Not the Only Game at E3 (Part 1)

SanDisk’s new high-capacity microSD card, first announced this spring, is now available from a number of retailers for $240. Touted by SanDisk as the “world’s first 200GB microSD card,” it was originally estimated to run in the $400 range. And while the current price may still surprise some consumers, the card provides transfer speeds up to 90MB per second, which is nearly double the speed of its 128GB counterpart. According to SanDisk, the read speed will allow users to transfer up to 1,200 photos between devices in a single minute. And the card can store up to 20 hours of HD video. Continue reading SanDisk’s 200GB microSD Card Holds 20 Hours of HD Video

According to IDC, 72.1 million wearable devices will be shipped this year. The global forecast represents an increase of 173.3 percent over 2014. Shipments are expected to experience a 42.6 percent compound annual growth rate the next several years, reaching 155.7 million units in 2019. The demand for sub-$100 wearables from vendors such as Fitbit and Xiaomi that do not require third party apps has been particularly strong. “We expect smart wearables, those capable of running third party apps, to take the lead in 2016,” said analyst Jitesh Ubrani. Continue reading IDC Projects Wearables Market to Grow 173 Percent This Year