Amazon and Google have become more competitive over the years, and at the latter’s annual Google Marketing Live conference this week, the company introduced new products to target online shoppers. At the same time, many shoppers now begin their search on Amazon, which has also been making inroads into Google’s traditional bailiwick of digital advertising. Marketing analytics firm Jumpstart reported that, in 2015, about 54 percent of product searches began on Google, and 46 percent on Amazon; those numbers flipped by 2018. Continue reading Amazon, Google Overlap in E-Commerce, Digital Ads, More

Amazon’s Prime program that offers two-day shipping to its 100 million members has become a standard that other retailers have struggled to meet. Last year, Target, Walmart and many Google Express vendors started offering two-day delivery, some of it free. The latest company to do so is Overstock.com, which claims it can reach 99 percent of the U.S. in two days from one distribution center in Kansas City, Kansas. In comparison, Amazon operates 75 fulfillment centers and 25 sortation centers. Continue reading Amazon’s Two-Day Delivery Sets the Bar for Today’s Retailers

Consumers buying smart home and other Internet of Things devices don’t often understand the wider implications of their purchases. The tech companies building these devices are creating ecosystems that could, among other things, determine the future of retail. For example, buying a smart speaker to play music will likely become the consumer’s “access point” for a range of services, including shopping options. Consumers opting into one company’s products may be unknowingly opting out of other companies’ offerings. Continue reading Smart Speakers Could Become Centers of Retail Ecosystems

Google recently launched Shopping Actions, a new program to help retailers compete with Amazon, the world’s largest online retailer. The program allows companies to list “products across Google Search, in its Google Express shopping service, and in the Google Assistant app for smartphones and on smart speakers, like the Google Home,” reports TechCrunch. It offers a universal cart no matter what device shoppers are using and Google earns money via a pay-per-sale model. The program is now open to any retailer in the U.S.

Continue reading Google’s New Shopping Actions Aid Competition with Amazon

Target announced that it is expanding its partnership with Google to cover a number of initiatives: consumers will be able to shop Target via Google Express home delivery (including by voice), Target’s REDcard payment card will be integrated into Google’s shopping platform, and new support for store pick-ups of purchases made through voice will be introduced. Amazon’s biggest rival Walmart announced in August that it would also team with Google for voice-based shopping efforts. The moves could help Google Home compete with Amazon’s Alexa-powered smart speakers. Continue reading Voice Shopping: Target Expands its Partnership With Google

Walmart is debuting shopping with voice commands on its website, via Google Home and Google Home Mini devices; it also offers customers $25 off their order if they buy one of the Google devices and link their Walmart account to Google Express’ shopping platform. The result may boost numbers of users who adopt voice shopping, and will also make it easier for customers with Google Home to easily reorder items they’ve previously purchased; with it, Walmart’s ease of shopping rivals Amazon’s Buy Now option and Dash Buttons. Continue reading Walmart and Google Debut Voice-Command Online Shopping

Amazon dominates e-commerce, but now Google and Walmart Stores are partnered to compete. Google will enable customers to place orders via its virtual assistant, and Walmart will join Google’s online shopping market Google Express. Walmart will fulfill orders made through Google Express, and will also share consumers’ purchase history with Google, which streamlines re-ordering of products. Voice-enabled shopping is a rapidly growing market sector, with Amazon enabling it through its Alexa voice assistant and Echo speakers. Continue reading Walmart and Google Partner to Better Compete With Amazon

Consumers can now use the voice-controlled Google Assistant on Google Home to order products and supplies and get them delivered within a few hours. The products and delivery times vary based on where the user lives, and Google has partnered with brands such as Costco, Walgreens and Whole Foods to supply the goods. Customers using the new feature either pay a delivery fee for each purchase or subscribe to the Google Express delivery service. The Amazon Echo smart speaker already has a voice-powered purchasing capability. Continue reading Google Home Adds Feature to Purchase Home Goods by Voice

In shipping news, retailers and tech companies continue to compete for consumers’ attention by offering fast and affordable delivery options. While Amazon, Google and others continue their plans for drone delivery — and companies continue to experiment with one- and two-hour delivery in major cities — recent news has surfaced that Apple is teaming with Postmates to offer same-day delivery of Apple Store items, Walmart is developing a new three-day shipping service, and Amazon is introducing free shipping on thousands of smaller goods. Continue reading Free Shipping and Speedy Delivery a New Focus for Companies

Google is becoming a major player in same-day package deliveries, taking on the likes of Amazon and eBay this holiday shopping season. The Google Express service — currently available in cities such as Boston, Chicago, New York, Los Angeles and San Francisco — handled 50 percent more toys during the two weeks after Thanksgiving, while book sales jumped more than 30 percent. Analysts estimate that up to 40 percent of Google’s core search business is tied to e-commerce. Continue reading Google Takes On Amazon with its Same-Day Delivery Service

Google Express has added three new cities: Chicago, Boston, and Washington, D.C. This means that seven million people can now use same-day delivery across all of the cities involved. Meanwhile, 12 million people can access next-day service in Northern California. In addition, Google has added 16 new merchants over the past few months. Shoppers that become Google Express members can now receive free same-day or overnight delivery on orders over $15. Continue reading Google Express Includes More Merchants During Expansion