Apple Aims for Traditional Theatrical Exhibition of Its Movies

According to sources, Apple is in talks with cinema chains to open its feature-length films in a traditional theatrical release, with an exclusive stay in theaters before becoming available on Apple TV+. Apple might choose, however, to first debut its films in art house cinemas in New York and Los Angeles. The company reportedly is pursuing this strategy to draw in major directors and producers, as well as avoid the tension Netflix created when it released its movies without an exclusivity window. Continue reading Apple Aims for Traditional Theatrical Exhibition of Its Movies

Upcoming Apple TV Plus Will Focus on Quality Not Quantity

Apple senior vice president of Internet software and services Eddy Cue has released some details about the company’s Apple TV Plus service, scheduled to launch in the fall. Positioning itself opposite Netflix’s strategy, cue said that Apple will be “creating the best” rather than “the most” original content. He added that there is “nothing wrong” with Netflix’s model, “but it’s not our model.” Apple is a latecomer to streaming video, although Disney, NBCUniversal and Warner Bros. will also debut platforms in 2019 and 2020. Continue reading Upcoming Apple TV Plus Will Focus on Quality Not Quantity

Apple Pursues Plan to Offer Free Content to Device Owners

According to sources, Apple is developing a new digital video service that will provide original content and third-party subscription services to owners of its devices. Content owned by Apple will be free to device owners, who will also be able to sign up for services from the likes of HBO and Starz. On current iPhones, iPads and Apple TVs, users can find a pre-installed TV app, say sources who also note the app will debut in early 2019. The company has already said it is spending $1 billion on PG-rated content this year. Continue reading Apple Pursues Plan to Offer Free Content to Device Owners

Apple Reportedly Pitching its Texture Service to Newspapers

In March, Apple purchased digital magazine service Texture, described as a Netflix for magazines, which lets subscribers read as many stories as they want from dozens of magazines for $10 per month. Now, according to sources, Apple — led by senior vice president of Internet software and services Eddy Cue — wants to add daily news and is in talks with The New York Times, Wall Street Journal and Washington Post about adding their stories to the app. The move is part of Apple’s increased interest in content. Continue reading Apple Reportedly Pitching its Texture Service to Newspapers

Apple Inks Original Program Partnership with Oprah Winfrey

Apple and Oprah Winfrey just inked a production partnership for the former’s subscription video service, although neither gave specifics of the kind of programming they intend to create. As competition heats up in the media content space, traditional media companies find themselves vying with Silicon Valley firms for the talent needed to create blockbuster programming; in fact, Amazon also was in talks with Winfrey. Netflix, meanwhile, has signed Shonda Rhimes and Ryan Murphy, and Warner Bros. retained Greg Berlanti. Continue reading Apple Inks Original Program Partnership with Oprah Winfrey

Apple Earmarks $1 Billion to Buy, Produce Original TV Shows

According to sources, Apple has a budget of about $1 billion to acquire and produce original content this next year, an amount that is roughly half of what Time Warner’s HBO spent on content last year and equal to what Amazon spent in 2013. Apple hopes that with its enormous global purview and marketing capabilities, it can be a serious competitor in the original content arena. With this budget, Apple could purchase or produce as many as 10 TV shows, which could be distributed on Apple Music or a video streaming service. Continue reading Apple Earmarks $1 Billion to Buy, Produce Original TV Shows

Apple Launches Its First Original Series: ‘Planet of the Apps’

At WWDC 2017 this week, Apple debuted its first original series produced for distribution via Apple Music, aimed at its 27 million subscribers. The 10-episode “Planet of the Apps” features Jessica Alba, Gwyneth Paltrow, musician will.i.am and entrepreneur Gary Vaynerchuk. Structured similarly to “The Voice” and “Top Chef,” the show’s judges counsel inventors as they develop apps focusing on shopping, exercise and other services. Apple already produced a spinoff of “Carpool Karaoke” (to launch August 8) and acquired rights to a documentary about music tycoon Clive Davis. Continue reading Apple Launches Its First Original Series: ‘Planet of the Apps’

Apple Pursues Premium Bundle to Sell HBO, Showtime, Starz

In its latest pay TV proposal, Apple wants to offer a premium bundle that combines HBO, Showtime and Starz, three channels it already sells individually (sources say Apple does not yet have a deal with any of the networks for a package deal). The bundle would be different than a traditional subscription level offered by a conventional pay TV operator, since Apple could offer its proposed premium bundle as a “standalone product, delivered via its iOS devices and its Apple TV set-top box,” reports Recode. “Sony, AT&T and Dish all sell Web TV packages, and Google and Hulu have announced plans to sell their own.” Continue reading Apple Pursues Premium Bundle to Sell HBO, Showtime, Starz

Apple to Roll Out Original Video Programming via Apple Music

Apple is joining the ranks of Amazon and Netflix in creating original series specifically intended for online platforms. However, unlike its competitors, Apple does not have a devoted video platform, so it plans to create original content for its Apple Music streaming service that can be viewed on Apple TVs, iPads, iPhones and other devices. So far, Apple is developing a reality series called “Planet of the Apps” and a standalone series based on James Corden’s popular “Carpool Karaoke.” Continue reading Apple to Roll Out Original Video Programming via Apple Music

Apple in Early Talks to Acquire Tidal Streaming Music Service

Apple is in “exploratory talks” to purchase Jay Z’s streaming music service Tidal, according to insiders. Apple is said to be interested in augmenting its Apple Music service with top artists associated with Tidal including Madonna and Kanye West. Tidal landed a number of high profile exclusive releases this year from West, Rihanna and Beyoncé. It is also the only streaming service to feature the catalog of the late pop star Prince. Tidal says it presently has 4.2 million subscribers who pay $20 per month for the high-fidelity version of the service or $10 per month for the standard-quality version. Continue reading Apple in Early Talks to Acquire Tidal Streaming Music Service

WWDC: Apple Unveils OS Enhancements, Opens Siri to World

Apple’s Worldwide Developer Conference kicked off yesterday in San Francisco with a two-hour keynote that introduced new enhancements coming to iOS, watchOS, tvOS and Mac OS X (now called macOS). Developer previews of the operating systems are being made available now, with public betas to follow next month, and integration with Apple devices by fall. Among the highlights: live channels and YouTube search are coming to Apple TV, Siri is coming to the desktop, a new SDK invites developers to create Siri apps, iPhone users can dump unwanted apps, Apple Pay is expanded to Safari, Apple Music gets a new interface, and watchOS 3 loads apps seven times faster. Continue reading WWDC: Apple Unveils OS Enhancements, Opens Siri to World

Apple Changes its App Store to Address Developer Complaints

Apple is now addressing developer complaints with changes to its App Store. Among those changes, Apple will allow more app subscriptions and start running ads with App Store search results. Creators of smaller, independent apps say discovery is difficult in the massive App Store. Other apps, such as those for workplace productivity, are difficult to make profitable without subscriptions. Up until now, Apple has only allowed subscriptions for a few categories, including music streaming, news publications and dating services. Continue reading Apple Changes its App Store to Address Developer Complaints

Dr. Dre Stars In, Exec Produces Apple’s First Scripted Series

Funded by Apple, Beats co-founder/rap star Dr. Dre is starring in and executive producing a six-episode series, “Vital Signs.” Although it isn’t known whether any Apple platform — including Apple TV and the iTunes store — or traditional TV distributor will be involved, it is likely that Apple Music will distribute the series. Sources who have seen show descriptions report that Sam Rockwell (“Poltergeist,” “Seven Psychopaths”) and Mo McCrae (“Murder in the First,” “Sons of Anarchy”) are among the additional cast. Continue reading Dr. Dre Stars In, Exec Produces Apple’s First Scripted Series

Beats Music to Close Now That Apple Music is Live on Android

Apple acquired Beats Electronics for $3 billion in May 2014. While it was expected that the Beats Music streaming service would be folded into iTunes Radio to take on Spotify and similar offerings, Apple Music was launched more than a year later. Now, Apple has announced that it plans to officially shutter Beats Music on November 30. A statement on the Beats Music site encourages subscribers to check out Apple’s new service: “Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now.” Continue reading Beats Music to Close Now That Apple Music is Live on Android

Apple Considers Move into Producing Original Video Content

Sources indicate that Apple has recently been meeting with Hollywood executives to discuss the possibility of the tech giant taking a more active role in the entertainment business by producing original programming. The group exploring the possibility reports to Eddy Cue, who handles content-related issues for Apple. According to one high-level exec who met with Apple, the goal is to launch development and production units by next year that would produce streaming content to take on Netflix and similar services. Continue reading Apple Considers Move into Producing Original Video Content

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