Social image pinboarding and shopping inspiration platform Pinterest touted its recently announced Amazon partnership and AI efforts as part of its Q2 2023 earnings, which showed a 6 percent gain in year-over-year revenue of $708 million, beating analyst expectations. Pinterest announced the multiyear partnership with Amazon that marked a Pinterest first for third-party ads. On the investor call, Pinterest CEO Bill Ready told analysts the company has been testing Amazon ads traffic and is “very pleased” with the early results. When users click on Amazon ads on Pinterest they land on Amazon’s site to complete their purchase. Continue reading Pinterest Touts AI and Amazon Partnership with Q2 Earnings

Amazon says it achieved its “fastest Prime speeds ever” for deliveries across the 60 largest U.S. metro areas in Q2, when more than half its member orders arrived “the same or next day.” The benchmark announcement precedes this week’s earnings statement and was couched as fulfillment and transportation investments that have paid off. Amazon says it will in two years double the number of same-day delivery sites. So far in 2023 it has “delivered more than 1.8 billion units to U.S. Prime members the same or next day,” almost four times the shipments delivered at that rate during the same period in in 2019. Continue reading Amazon Boosts Efforts to Ship its Prime Deliveries in One Day

TikTok is making a big push into e-commerce with a plan to sell made-in-China products to consumers. The move sets up a rivalry with popular shopping platforms Shein and Temu to bring Chinese goods to the U.S., while the overall approach replicates the successful “Sold by Amazon” program. As with leading online marketplace Amazon.com and the companies it represents, TikTok will warehouse and ship items — ranging from clothing, electronics and kitchenware — for Chinese merchants, handling checkout, marketing and after-sale services. TikTok plans to debut its American shopping program in August. Continue reading TikTok Offering Chinese Goods via U.S. E-Commerce Market

Elon Musk has begun rebranding Twitter as X with a simple black letter X-ing out the iconic blue bird logo. The reaction has been mixed so far. Some say it conjures cool, as in “X marks the spot,” while others suggest it evokes a corporate industrial “Big Brother” that could negatively impact the successful brand. Whether it will help Musk and CEO Linda Yaccarino monetize the social service remains to be seen, but it definitely marks a clean break from a colorful past. On Monday, at Twitter’s San Francisco headquarters, feathered features like the company logo that once lorded over the cafeteria were removed, and stylized X logos were projected. Continue reading Twitter Rebrands as ‘X’ in Next Step Toward ‘Everything App’

Video streaming tech company Roku has partnered with e-commerce platform Shopify to offer television viewers the ability to purchase products using their TV remotes. When a Roku Action Ad appears featuring a Shopify merchant, viewers can press OK on their Roku remote to get more information about the product and click to purchase directly from their TV. Consumers will be able to check out using Roku Pay. Roku explains Action Ads as “advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase.” Continue reading Roku Lets Customers Make Shopify Purchases with Remote

Shein is aiming to take on e-commerce powerhouse Amazon. The Singapore-based fast-fashion phenomenon is branching out from its own branded apparel to become a marketplace where third parties can merchandise their wares — everything from designer clothing to small appliances and maternity products. The 11-year-old company recently launched its expanded marketplace in Brazil, Mexico and the U.S., and has Europe in its sights. The U.S. is a huge market for the company, accounting for an estimated $8 billion in 2022 sales, or about a quarter of its business, largely due to teenage appetite for its $5 skirts and $10 jeans. Continue reading Shein Reaches Beyond Fashion & Beauty to Take on Amazon

TikTok is testing an in-app shopping feature in the UK called Trendy Beat. The products offered for sale are primarily things that have appeared in trending videos, like tools to remove pet hair from clothing or ear wax extractors. The items are shipped from China by Seitu, a Singapore-based subsidiary of TikTok parent ByteDance, according to recent reports. Trendy Beat offers a range of items manufactured and promoted by TikTok for which ByteDance keeps all proceeds. Its preexisting e-commerce pipeline, TikTok Shop, allows third-party vendors to sell merchandise in exchange for a commission to ByteDance. Continue reading Trendy Beat: TikTok Testing White Label In-App Online Store

The Federal Trade Commission has filed suit against Amazon, alleging the e-commerce giant surreptitiously enrolled millions of people in the $139 per year Amazon Prime program, and once subscribed made it difficult for them to cancel. “Amazon tricked and trapped people into recurring subscriptions without their consent, not only frustrating users but also costing them significant money,” FTC Chair Lina Khan said, citing “deceptive user-interface designs known as ‘dark patterns’ to trick consumers into enrolling in automatically renewing Prime subscriptions.” Continue reading FTC Sues Amazon Over Deceptive Practices Involving Prime

Chinese tech giant Alibaba Group is restructuring its C-suite. Chairman and CEO Daniel Zhang announced that on September 10 he will step down to be replaced by Eddie Yongming Wu as CEO and Joe Tsai as chairman. Zhang will continue to run Alibaba’s cloud computing division for now, which the company plans to spin off in an IPO. Tsai is currently Alibaba’s executive vice chairman (and owner of the NBA’s Brooklyn Nets) and Wu is chairman of Alibaba’s Taobao Tmall Commerce Group. Wu will maintain his role with the e-commerce interests along with his new duties at Alibaba, where he will also replace Zhang on the company’s board of directors. Continue reading Alibaba Announces a Major Overhaul to Its Top Management

Amazon has tapped artificial intelligence to summarize some of its product reviews. The feature, currently being tested, sifts through customer reviews to create lists of what purchasers like and dislike. The summaries carry the disclaimer “AI-generated from the text of customer reviews.” The move comes as Amazon is also deploying AI to weed out “fake” reviews supplied by “review brokers” who are also now able to leverage the power of AI. Amazon, which has identified phony reviews as a major problem, now uses machine learning models to detect fraudulent behavior by analyzing thousands of data points. Continue reading Amazon Uses AI to Summarize Legit Reviews and Flag Fakes

TikTok is targeting a massive four-fold increase in global e-commerce revenue this year, aiming for $20 billion in sales. The social media platform reported gross merchandise activity of $4.4 billion last year, which reflects the total sale of goods via the TikTok Shop e-commerce solution. TikTok is banking on significant growth in markets including Indonesia, where influencers live-stream shopping pitches for everything from denim jeans to lipstick. The U.S. and Europe account for a tiny portion of the projected goal, but TikTok is hoping for modest gains in those areas as well. Continue reading TikTok Is Aiming for $20 Billion in Global E-Commerce Sales

Apple is reportedly planning at least 15 new retail stores in the Asia-Pacific market, as well as five more outlets in Europe and the Middle East, and four additional locations in North America. Initial reports indicate the expansion is expected to run through 2027 and will also include refurbishing or relocating existing stores in the U.S., Europe and Asia. Overall, the company is exploring 53 new, remodeled or relocated stores over the next four years. Revitalization of the 22-year-old retail operation arrives in the wake of Apple contending with the COVID-19 pandemic downturn and labor unrest at some of its locations. Continue reading Apple Is Planning Expansion and Updates to Retail Presence

After teasing new artificial intelligence capabilities for search during its I/O conference this month, Google has opened access to Search Labs, a program that lets people test new concepts prior to release. First up for U.S. users are the Search Generative Experience (SGE), Code Tips and Add to Sheets. Users who want to opt-in to these experiments can do so by tapping the Labs icon in the Chrome browser or the latest version of the Google app for Android and iOS. Those who previously signed up using the waitlist are being notified by email as to activation. Waitlist status can also be checked on the Labs site. Continue reading Google Search Labs Provides Access to Generative AI Tools

Meta Platforms has been hit with a record $1.3 billion fine for violating European Union rules that prohibit transferring the data of EU citizens to other countries. Ireland’s Data Protection Commission, the agency of record in the region in which Meta was sued, said that the tech giant continues to operate outside of compliance with the EU’s General Data Protection Regulation (GDPR) after a 2020 ruling by the bloc’s highest court found that Facebook user data was being shipped to America without adequate protection from U.S. spy agencies. Continue reading Meta Is Fined $1.3 Billion for Facebook’s EU Privacy Violation

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z