Twitter is planning to become a paid advertising service for TV networks. In recent months, Twitter has been attempting to lure television and advertisers with a more advanced marketing product called Amplify. Twitter is primarily a free service, and it can already create significant real-time traffic regarding specific TV shows. This traffic is gaining more recognition from companies, such as Nielsen, and competitors like Facebook. Continue reading Social TV: Twitter Launching Paid Ad Products for Networks

Hulu is making significant investments in content, including a licensing deal with BBC Worldwide North America to bring 144 titles to its video-streaming service. The company is also adding the first four seasons of CBS series “The Good Wife” to its library, and ordered 10 episodes of supernatural comedy “Deadbeat” from Lionsgate, one of approximately 40 original series it plans to introduce in the upcoming years. Hulu was taken off the auction block just two months ago. Continue reading Fresh Off the Auction Block, Hulu Investing in New Content

Bran Ferren, creative consultant to the Envision Symposium taking place September 19-21 in Monterey, sat with ETC for an exclusive look at the issues and context that inspired and provided the guiding principle for this first of its kind gathering of leaders and visionaries in the fields of storytelling, performance, cinema, television and games. This is the second and concluding part of our interview with the legendary designer and technologist. Continue reading EXCLUSIVE: Bran Ferren Q&A Part 2 — We’re Just Getting Started

Bran Ferren, creative consultant to the Envision Symposium taking place September 19-21 in Monterey, sat with ETC for an exclusive look at the issues and context that inspired and provided the guiding principle for this first of its kind gathering of leaders and visionaries in the fields of storytelling, performance, cinema, television and games. The legendary designer and technologist is the creative consultant for Envision, with designer Bob Bonniol serving as co-creative consultant. Continue reading EXCLUSIVE: Bran Ferren Q&A Part 1 — The Oldest Profession

An analysis of ratings for Turner’s Cartoon Network suggests that children’s cable programmers may be suffering as a result of Netflix deals. At the beginning of 2013, Turner solidified a deal with Netflix that included shows on Cartoon Network and Adult Swim. Since Cartoon Network content became available on Netflix at the end of March, data has revealed that ratings in Netflix households have been 10 percent lower than those of non-Netflix households. Continue reading Cartoon Network: Are Ratings Suffering Due to Netflix Deal?

Target announced it will enter the Internet video business with a new service that will offer customers the ability to purchase or rent TV shows and movies. The Target Ticket service already has approximately 30,000 movie and TV titles available. Although the retailer is entering the digital video market a bit late in the game, the company is betting that Target Ticket will stand out due to its simplicity, parental controls, and access to next-day TV episodes.   Continue reading Target to Launch New TV and Movie Service Early Next Month

The Envision Symposium, a first of its kind event presented by Live Design and curated by the legendary designer/technologist Bran Ferren with designer Bob Bonniol, convenes “the brightest minds and disruptive thinkers from the worlds of entertainment, gaming and technology” next Thursday through Saturday, September 19-21 in Monterey, California to explore the future of creative entertainment and storytelling. Continue reading Visionaries To Explore the Future of Creative Entertainment

Disney sold 400,000 units of its “Infinity” game system in the two weeks since its debut, generating an estimated $30 million. In its first week of availability, sales for the new game matched sales of Activision Blizzard’s “Skylanders Giants” during its debut week. According to Activision, “Skylanders Giants” was the top children’s game of the 2012 holiday season. Like “Skylanders,” “Infinity” allows kids to combine collectible figures with on screen video game play. Continue reading Kids Engage in Disney Infinity, Game Generates Big Numbers

Television broadcasters including Fox, NBCU, Disney/ABC, Allbritton Communications and Telemundo filed a copyright infringement suit in May against Alki David’s TV digital streaming service FilmOn X (formerly called BarryDriller), which works similarly to the controversial Aereo service, backed by Barry Diller’s IAC. On Thursday, a federal judge in Washington ruled in favor of the broadcasters, issuing a near-nationwide preliminary injunction against FilmOn X. Continue reading FilmOn: Broadcasters Score Big Against TV Streaming Service

“The Optimist,” developed by Walt Disney Imagineering, is the latest take on the multi-platform experience known as the alternate reality game (ARG). Linked to the Damon Lindelof and Brad Bird film due in 2014 called “Tomorrowland,” the new ARG is part of Disney’s efforts to create new interactive experiences that place its audience members directly in the action and reach beyond the niche ARG audience to attract more people. Continue reading Walt Disney Imagineering Redefining Alternate Reality Games

A Kickstarter-funded UK company led by app developer John McLear has created a piece of jewelry with built-in RFID technology that can be used to unlock doors and mobile phones, start a car, transfer information, link people and more. The NFC Ring, which never needs charging, provides users with the option of public and private inlays for secure information sharing. The Kickstarter campaign concluded last week and dramatically exceeded its target goal by raising about $380,000. Continue reading Wearable Tech: NFC Ring Designed to Unlock New Possibilities

This year’s Silicon Beach @ USC event is scheduled for September 17-18 at the Tutor Campus Center. The event is organized by The Institute for Communication Technology Management and the Lloyd Greif Center for Entrepreneurial Studies at USC’s Marshall School of Business, and the Entertainment Technology Center at USC’s School of Cinematic Arts. Silicon Beach @ USC will feature game-changers and thought leaders from Hollywood studios, technology startups and academia. Continue reading Industry Leaders to Gather at USC for Silicon Beach Event

Hero Ventures will produce “The Marvel Experience,” a $30 million attraction featuring Marvel superheroes that plans to go on tour beginning next year. The first person superhero experience will include a 4D motion ride, 3D animation, motion comics, virtual reality and holographic simulations. In related news, Disney recently announced that it will also feature a number of Marvel’s superheroes aboard its Disney Magic cruise ship as part of its Oceaneer Club for kids. Continue reading Marvel Superheroes to Appear On Tour and Disney Cruise Ship

Our community member Lee Lanselle of the Entertainment Development Group and AsiaParks Partners Limited forwarded interesting news regarding how theme parks are ensuring that guests are not bored while waiting in long lines. Disneyland, Universal Studios and Six Flags are among those that have incorporated interactive elements, animatronic characters, and even play areas for kids so that park attendees can be entertained while they wait in line for a ride. Continue reading Waiting in Long Lines at Theme Parks Can Actually Be Fun

Disney will be releasing its “Disney Infinity” video game that will include two other apps in the pan-Disney character multi-platform game, similar to Activision’s “Skylanders.” The game uses NFC to provide toy interaction with the game. The free game apps are an ideal incentive for players to move to the paid version, where users can purchase additional toy accessories and add-ons that can be used for enhanced game play. Continue reading Disney to Release Infinity Video Game and Related Free Apps