CES: Marketers and Creators Give Audience Starring Role

CES 2020 expanded its media and entertainment-oriented C-Space to cover more interests, but four themes repeated across virtually every conversation and panel: data, privacy, quality and a genuine respect for the audience. Data was at the heart of the discussions. Never before has there been more information available, but how it is managed emerged as a consensus issue because few companies are organized to share data and insights across their enterprise. With the promise of optimizing experiences for consumers is a balance of privacy. Continue reading CES: Marketers and Creators Give Audience Starring Role

CES 2020: A Look at Improving IoT at the Edge of the Cloud

Moderated by Deloitte Consulting chief cloud strategy officer David Linthicum, a group of experts gathered at CES to address the issues surrounding IoT at the edge of the cloud. Linthicum asked panelists what they think the big announcements of CES 2020 will be. Sikorsky Innovations flight control technical lead Derek Geiger echoed many of them when he said, “I don’t think there will be one major announcement.” “It will be little pieces of technology coming together,” he said. “It won’t be one company solving the problem.” Continue reading CES 2020: A Look at Improving IoT at the Edge of the Cloud

Survey Analyzes Benefits of Mixed Reality in the Workplace

The business uses of virtual reality (VR), augmented reality (AR) and mixed reality (MR) have so far been impressive. Now, a survey conducted by Microsoft with Harvard Business Review Analytic Services, found that 68 percent of 394 executives said MR is important to achieving their companies’ goals in the next 18 months. Those surveyed worked in companies employing over 250 people, in a wide range of industries including engineering, construction, manufacturing, retail, defense and education. Continue reading Survey Analyzes Benefits of Mixed Reality in the Workplace

How Social, Mobile Are Transforming Entertainment Marketing

“The perfect companion for mobile is social,” said Facebook head of industry, entertainment division Gwen Throckmorton during a CES 2018 panel. “Match that with entertainment, and the combination yields a variety of opportunities. What we see is that, through stories, people are looking to find meaning, connect and share.” A group of marketers, moderated by Deloitte Consulting managing director Rob Aitken, examined the parameters of social as a factor in marketing, and one panelist stressed it begins with mobile. Continue reading How Social, Mobile Are Transforming Entertainment Marketing

The Binge TV Model and Its Impact on Advertising and Search

The metrics that define binge viewing of television are astounding. According to Deloitte Consulting’s U.S. media & entertainment leader Kevin Westcott, 70 percent of the population binge-views TV, watching an average of five episodes at a time of any given series. At a Digital Hollywood session at CES 2017, Westcott quizzed industry leaders on how binge viewing has impacted advertising, viewers and content creators. Also highlighted was the need for a new kind of EPG (electronic programming guide) to enable search and discovery in a binge TV environment. Continue reading The Binge TV Model and Its Impact on Advertising and Search