For years, Facebook counted any video auto-play that lasted three seconds or longer as a view, which resulted in many publishers producing very short clips. Last year, the social media platform tweaked its News Feed algorithm to favor longer videos, and, with the debut of mid-roll ads, publishers had incentive to post clips longer than 90 seconds. Social video publishing specialist Wochit has collected data from over 200 publishers, including CBS, NBC News and USA Today that proves Facebook’s strategy is working. Continue reading Viewer Engagement Increasing for Longer Facebook Videos

SoftBank chief executive Masayoshi Son invested $164 million in startup Mapbox, which is used by Lyft drivers, Snap and Mastercard, and in the process revealed his plans for his nearly $100 billion Vision Fund. The Fund, which includes money from Saudi Arabia and others, is aimed at preparing for new paradigms in work, medicine and so on that will occur due to artificial intelligence. Son believes in Singularity, the idea that robots will change the work force and machines will become smarter than people. Continue reading SoftBank’s Masayoshi Son Reveals His Plan for Vision Fund

Just in advance of Advertising Week, YouTube is debuting new advertising tools based on Ipsos research that people who watch online video ads are four times more likely to pay attention than to TV ads. The research also showed that promos played on YouTube garner twice as much attention as other social platforms. YouTube added new targeting options to its Custom Affinity Audiences tool, introduced in January. The targeting options, in addition to search, include downloaded apps or real locations customers have visited. Continue reading YouTube Unveils Tools to Create Hundreds of Ads From One

Users have caught on to Snapchat’s Snapcodes, the company’s version of QR codes, scanning over 8 million codes a day. Marketers like how Snapcodes connect traditional and digital advertising and provides data. Even though Snapcodes add production costs and uncertainty about results, Gatorade, Wendy’s and Evian are among an increasing number of brands using Snapcodes which, placed on products and ads, makes it easy for users to use their mobile phones to unlock custom branded filters, lenses, websites and games. Continue reading Brands, Marketers Find Success With Snapchat’s Snapcodes

Facebook is experimenting with Instant Videos, a new feature that downloads videos while the user is connected to Wi-Fi. Instant Videos then allows the user to watch these pre-loaded videos as soon she’s in the app, without wasting time or data downloading them. That furthers Facebook’s mandate to become a “video-first” platform, and saves the viewer the cost of using data, potentially encouraging more viewing. Users who don’t have much storage on their phones, however, may not want the extra videos taking up more space. Continue reading Facebook’s New Instant Videos Feature Encourages Viewing

For years, Google has encouraged publishers to partake in its “first click free” policy, which allows its search engine users to circumvent news website paywalls for a limited amount of content. Publishers have complained that the policy hurts subscription growth, but that if they don’t participate, Google will list their sites further down in search rankings. Now, in response to long-standing publisher opposition, Google is ending that policy, letting publishers determine how users access their sites from search results. Continue reading Google Ending ‘First Click Free’ Policy to Appease Publishers

Facebook developed mapping technology that has allowed it to create a data map of the human population in 23 countries so far. The map can zero in on any man-made structure as close as five meters, in any country on earth. Facebook says it is using the data to understand how humans are distributed around the planet, and thus be able to determine the best way to provide them with Internet access, via land, air or space. The goal is to create a “multi-pronged” Internet network to serve under-connected populations. Continue reading Facebook Uses Mapping Tech in Effort to Connect the World

Early Netflix executive Mitch Lowe is now in charge of MoviePass, and he plans to drop its movie ticket subscription price to $9.95, which will let customers go to one showing per day at any theater in the U.S. that accepts debit cards. In return, MoviePass pays theaters the full price of each ticket, with the exception of 3D or IMAX screens. The company just sold a majority stake to Helios and Matheson Analytics, a publicly traded data firm. AMC has stated it wants to block MoviePass subscribers. Continue reading MoviePass Cuts Subscription to $10/Month, AMC Fights Back

Microsoft’s new Windows 10 Pro for Workstations, its latest version, is aimed at use on high-end hardware and features the company’s Resilient File System (ReFS), a server-grade file system; NVDIMM-N support for persistent memory; SMB Direct for faster file sharing; and support for hardware with up to 4 CPUs and 6TB of memory. That compares to previous, standard versions of Windows 10, which support up to 2 CPUs and 2TB of memory. The new version also supports Intel Xeon and AMD Opteron processors. Continue reading Microsoft’s New Version of Windows 10 Boosts Power, Speed

The current Republican-majority FCC intends to end net neutrality rules, as spelled out in 2015’s Open Internet Order. Now, 10 members of Congress are fighting back with an official comment describing their position. Among the signers are Frank Pallone (D-NJ) and Mike Doyle (D-PA), ranking members of the House Committee on Energy and Commerce. At the same time, 15 Senate Democrats, led by Senator Ed Markey (D-MA) have asked FCC chair Ajit Pai for more time for comments, given the record volume of public interest. Continue reading Lawmakers Speak Out Against FCC’s Plans for Net Neutrality

Facebook is developing a metered paywall to drive viewers to subscribe to source publications of stories posted on Instant Articles. The move is in response to the social media platform’s tense relationship with publishers, who are losing viewership of stories on their own websites, as well as revenue. While sources say that discussions about the paywall are in the early stages, and testing won’t begin until October, Facebook is currently introducing a new analytics tool for publishers. Meanwhile, Amazon is now paying publishers and digital influencers to post to its new commerce-centric social network Spark. Continue reading Facebook Develops Metered Paywall, Debuts Analytics Tool

Storing information, including film, on DNA sounds like science fiction, but Harvard Medical School researchers just encoded Eadweard Muybridge’s 1878 film of a galloping horse onto a strand of DNA in a living cell, from which it can be retrieved and multiplied indefinitely. This is a first, but other researchers previously recorded all of Shakespeare’s sonnets on DNA, and Harvard geneticist George Church, one of the new study’s researchers, did the same with his book “Regenesis” and made 90 billion copies of it. Continue reading Harvard Scientists Store Motion Picture Clip on DNA Strand

Apple instituted a privacy technology, called differential privacy, that enables its software to understand users without spying on their activities. Now, Microsoft and Uber are also trying out the same technology. While differential privacy reportedly can keep data anonymous, experts warn that it’s becoming easier than ever to identify people from anonymous data sets. That includes biometrics; Citigroup has abandoned a project begun in 2015 to allow customers to scan their irises to access their accounts at an ATM. Continue reading Apple, Microsoft, Uber Turn to New Data Privacy Technology

Facebook wants to help mobile consumers locate accessible Wi-Fi networks by expanding its “Find Wi-Fi” option, initially launched last year on iOS in select countries. Facebook announced that the feature would be made available worldwide on both iOS and Android devices to help users find public Wi-Fi networks, useful when traveling or in areas where cellular data is scarce. This could help Facebook’s “2 billion monthly users stay connected to the network and spend more time in its app — something that directly impacts Facebook’s bottom line,” notes TechCrunch, and “the tool also serves as another way to discover local businesses” as a possible alternative to Google Maps. The feature can be found under the “More” tab in the Facebook app. Continue reading Facebook Announces its ‘Find Wi-Fi’ Feature Is Going Global

A study conducted by New York digital ad agency 360i revealed that Google Home is six times likelier than Amazon Alexa to answer user requests correctly. However, consumers are much more likely to purchase the Amazon product than Google’s. Amazon currently dominates with 70 percent of the voice-controlled speaker market, says eMarketer. Amazon released its new Echo Show with interactive touchscreen this week, and according to one reviewer, it’s not much different from Android or Apple voice assistants. Continue reading Google Home Is More Likely to Answer Correctly Than Alexa