The Federal Trade Commission rule targeting fake reviews and paid testimonials went into effect this week. The rule bans the creation, purchase or sale of reviews and opinion pieces attributed to fictional customers, or real ones who are financially compensated without plainly disclosing the transactional nature of the relationship. The rule, which subjects offenders to civil penalties, also takes aim at businesses who use threats or coercion to thwart the publication of negative reviews that are genuine. The new FTC rule was approved by unanimous vote in August. Continue reading FTC Rule Prohibiting Fake and Paid Reviews Goes into Effect

Meta Platforms previewed its in-development Twitter rival, called Project 92, for staff last week. Chief product officer Chris Cox demoed the decentralized app, which the company plans to launch through Instagram. Meta received feedback from creators and high-profile figures indicating they want “a sanely run” platform. Project 92 — also referred to internally as “P92” or “Barcelona” — bears similarities to Twitter but unlike that closed system will interoperate with other decentralized social apps like Mastodon and Bluesky. Although a specific timeline wasn’t shared, Cox reportedly said Meta plans to launch P92 “as soon as we can.” Continue reading Meta Unveils Its Upcoming Twitter Competitor for Employees

About 60 percent of Americans who have used Twitter in the past year report taking a break from the platform during that time, with 25 percent of them predicting they are unlikely to be using the service a year from now, according to a study by the Pew Research Center. The survey of adult Twitter users was conducted March 13-19, approximately five months after billionaire Elon Musk purchased the site in October. The findings come amidst media debates as to whether Twitter is “dying,” according to Pew, which notes some high-level celebrity defections since Musk took over the social site. Continue reading Twitter Usage Decline Could Indicate a Trend Moving Forward

The proliferation of websites spewing misinformation as a result of chatbot-powered “content farms” is creating increased concern. Misinformation tracker NewsGuard has identified 49 websites publishing falsehoods authored by generative AI. The discovery is raising questions as to the technology’s role in turbocharging existing fraud techniques. Several of the offending websites sprang up this year, just as AI tools were made widely available for use by the public. Some of the sites take the approach of masquerading as breaking news sites, while others have adopted tactics such as using generic-sounding names. Continue reading AI Content Farms Spreading Fake Stories and Misinformation

Twitter did not implement the check mark purge set for April 1, when it said it would remove the blue verification symbols from the accounts of celebrities, influencers and politicians who were not paying $8 per month for a Twitter Blue subscription. The weekend came and went with the status of so-called “legacy verifications” largely unchanged. Twitter’s owner and CEO, Elon Musk, says he still plans to monetize verifications, and that U.S. businesses and governments will be charged $1,000 monthly to retain their checkmarks — gold for businesses and gray for governments. Continue reading Changes to Twitter’s Legacy Verifications Lead to Confusion

Forty years ago, Pepsi famously conducted a series of blind taste tests where participants were given two sample cups of soda containing Pepsi in one and Coca-Cola in the other. That campaign, known as the “Pepsi Challenge,” is about to resurface, only this time Pepsi plans to take a very different approach. Pepsi has brought on celebrities such as Usher, Serena Williams and Usain Bolt to encourage consumers of today’s generation to partake in socially responsible and pop culture embedded challenges. Continue reading The Pepsi Challenge is Retooled for Today’s Social Generation

Apple introduced security measures in the wake of high-profile celebrity images being hacked from personal iCloud accounts. Apple now alerts users when their iCloud data is downloaded to a new device, and the company has added a two-factor authentication option. Users of anonymous image board Anon-IB, one of the forums hackers used for stealing and sharing photos, are reportedly angry. They are complaining that the leaked celebrity images have exposed their secret hacking techniques. Continue reading Apple is Taking Steps to Protect iCloud Users from Hackers

Social news and entertainment site Reddit was one of the most shared channels linking to controversial celebrity photographs reportedly hacked from iCloud accounts. In the six days prior to Reddit’s removal of the photos, the site earned enough revenue to run its servers for a month. This is based solely on Reddit Gold, and does not include ad revenue from the quarter billion page views. As Reddit seeks a new round of investments, the site’s belated removal of the page is not considered a coincidence. Continue reading Reddit Earns Significant Revenue During Celeb Photo Scandal

The new Hearst Digital Studios unit is starting an online channel of fitness and lifestyle videos inspired by Cosmopolitan magazine. For $9.95 per month, viewers can subscribe to CosmoBody, which will stream video content on-demand to the iOS app, the Android app, and Internet browsers. Hearst plans to launch similar online channels to expand its digital presence as business faces a downturn in traditional print and cable television markets. Continue reading Hearst Launches On-Demand Subscription Channel CosmoBody

While many consumers turn to Skype and FaceTime for live video conversations, Israeli company Mobli promises that the tech behind a new upgrade to its photo-sharing app will introduce the potential for millions of people to see what an individual smartphone lens is seeing. An update to Mobli’s app yesterday allows users to stream live video from their phone to a large audience in real time. This opens the possibility for journalists or performers to broadcast without the need for expensive cameras or satellite trucks. Continue reading Mobli Updates its App for Live Broadcasting from Your Phone

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

Instagram has redesigned its “Explore” tab to provide a more relevant experience for users, rather than showcase random pictures that receive a lot of global Likes. The Explore tab will now display the photos and videos “Liked” by individuals that a user is actively following. This personalization reflects Instagram’s focus on each user’s social graph, which contrasts with the approach by Vine that largely centers on re-sharing content and notable video creators. Continue reading Instagram Improves Explore Tab for Personalized Experience

Microsoft’s latest messaging tech, Skype TX, integrates high-quality Skype calls into broadcasting. The new product, which bypasses ads and notifications, is studio-grade software that offers improved video and audio quality. It features HD-SDI video output and input, balanced audio output and input, auto aspect ratio conversion, support for multiple calls and API integration. Microsoft envisions TV shows, news programs and live events using Skype TX to connect with people outside of the studio. Continue reading Microsoft Announces Studio-Grade Skype TX for Broadcasters

The new San Francisco-based Junction provides wealthy movie fans with an opportunity for investing in films online. It is not another Kickstarter that helps projects get made, but instead allows potential investors to contribute to projects that already have enough finances secured for production. Junction is only open to individuals with annual income of more than $200,000 a year or net worth of $1 million. The incentive for producers is that outside investors will help minimize risk. Continue reading Junction: Crowdfunder Allows Fans to Invest in Film Projects

Ellen DeGeneres helped the Oscars take over Twitter on Sunday night, with her selfie taken with several Hollywood celebrities. Overall, there was a 75 percent jump in tweets related to the Oscars since last year. Although Samsung sponsored the Oscars, and spent an estimated $20 million on ads, the company may have gained its largest promotional value from DeGeneres’ pre-planned selfie with Brad Pitt, Meryl Streep, Kevin Spacey, Jennifer Lawrence and others. Continue reading Update: Ellen and Samsung Stir Up Oscars with Tweeted Selfie