In an effort to monetize its broadcasting app Periscope, Twitter has partnered with retired tennis champ Andy Roddick for a series of broadcasts during the U.S. Open. Roddick is broadcasting gameplay commentary and answering audience questions from his Twitter handle. Also, marking the first ad campaigns on Periscope, Chase and Grey Goose are serving as sponsors. “JPMorgan Chase, which is an official U.S. Open sponsor, was drawn to Roddick’s Periscope broadcasts during Wimbledon,” reports Variety. “When he started Periscoping during Wimbledon, it was clear to us that is a change in how people will watch sports,” said CMO Kristin Lemkau. Continue reading Andy Roddick Live-Streaming on Periscope During U.S. Open

At the Rio Olympics, Japanese broadcaster NHK conducted tests of 8K video, broadcasting footage from the games and a variety of other 8K content, including a J-pop concert by star Kyary Pamyu Pamyu. These tests were just the latest step in NHK’s methodical plan to unveil 8K video at the Tokyo Summer Olympics in 2020. To achieve this goal, Panasonic and Sony are partnering with NHK and others for an all-Japanese alliance to create the required technology. Producing 8K is no small feat, with a resolution four times that of 4K among its other features. Continue reading Panasonic, Sony Partner for 8K Broadcasts at Tokyo Olympics

A new study from J.D. Power examined the levels of consumer satisfaction with streaming video services among subscribers to traditional cable or satellite services, cord shavers, cord cutters and cord nevers. The J.D. Power survey, conducted in June and July, relied on the responses of 4,000 customers. The cable and satellite industries will be heartened by the results: the happiest consumers are those that are using streaming services in addition to pay-television subscriptions. Continue reading Viewer Satisfaction with Streaming Video Varies, Says Report

NBCUniversal handed control of its Snapchat account to BuzzFeed during the Summer Olympics, giving nearly total editorial control of its Discover channel to 12 BuzzFeed video producers on location in Rio. The BuzzFeed team produced up to 20 pieces daily, with a focus on the athletes and local activities. The experiment of distributing content via social platforms and the media/messaging app resulted in a big win for NBCU, generating 2.2 billion views across the pop-up Discover channel and daily Live Stories, for a total of 230 million minutes of consumption. Continue reading NBCU Hands Snapchat Account to BuzzFeed and Earns Gold

NBC Olympics’ live streaming of the Summer Olympic games in Rio de Janeiro reached 1.05 billion minutes on Wednesday, marking the first time the milestone has been achieved for an Olympics. According to the press release, “live streaming via NBCOlympics.com and the NBC Sports app is up 232 percent from the equivalent day in London.” The day before, live streaming from Rio surpassed that for the entire London Games. “The 2016 Rio Olympics is the first in U.S. media history with primetime Olympic coverage on channels other than the primary broadcast network,” notes the release. “It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.” Continue reading NBC’s Live Streaming of Rio Olympics Tops 1 Billion Minutes

NBCUniversal has signed a multiyear deal with Snapchat to bring new programming based on its popular brand names to the app’s media hub. What the content will look like has not been specified, but will launch with “The Voice on Snapchat,” followed by weekly pop culture series from E! News, “The Rundown.” NBCU will rely on other popular franchises such as “Saturday Night Live” and “The Tonight Show Starring Jimmy Fallon” for additional programming. NBCU will not simply provide repurposed clips like it does on YouTube and Facebook, but will produce original content. Continue reading NBCU Signs Deal to Produce Original Programs for Snapchat

Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service

YouTube, Twitter and Facebook already announced video plans for the Republican and Democratic National Conventions. Now Facebook has unveiled an additional partnership. “ABC News plans to deliver around-the-clock live coverage on Facebook” for both conventions, reports Variety. “Throughout each day and between the speeches in primetime, ABC News’ curated Facebook feed will provide live video of on-the-scene interviews, protests and other breaking news,” while “Facebook will provide ABC News with exclusive, real-time data during major speeches that it will use across TV and digital platforms.” Continue reading ABC News to Provide Live Convention Coverage via Facebook

Earlier this week, we reported that Twitter is partnering with CBS News to live-stream video content from the Democratic and Republican National Conventions. Now YouTube and Facebook have announced they also plan to offer live video. Google’s YouTube will serve as the official streamer for both parties’ conventions (as it did in 2012), which this time will include 360-degree video with an option for VR viewing. Facebook plans to set up media lounges at both conventions and has invited 22 media organizations to broadcast from their spaces. Continue reading YouTube, Facebook to Stream Video from Political Conventions

ABC relaunched its streaming service yesterday to attract cord cutters with an increased number of TV shows and a collection of new digital originals. The network is introducing seven digital short-form series that focus on comedy and lifestyle, with more than 40 digital programs in development. The content is available via the free, ad-supported app and online at ABC.go.com. The app is debuting a redesigned user interface for iOS devices and Apple TV boxes. In addition, pay TV subscribers will have access to exclusive content and, in select markets, the ability to view live television. Continue reading ABC Targets Cord Cutters with Expanded Streaming Offerings

Sports coverage in virtual reality is gaining momentum. Jaunt VR, NextVR and IM360 have all shown virtual reality applications for professional baseball, basketball, football, soccer and Daytona 500 auto racing. But sports coverage in VR creates new and unique challenges for producers. For example, VR cameras can’t zoom — a common practice in typical sports coverage — meaning the camera has to be as close to the players as possible, easy for boxing but a tougher proposition for, say, football. Continue reading VR Companies Learn the Ropes in Broadcasting Live Sports

YouTube has been developing an online TV service for today’s cord cutters, expected to launch early in 2017, and has reportedly been working on deals with ABC, CBS, ESPN and other major broadcasters. However, the video platform may pass on smaller cable networks, in hopes of creating YouTube channels with related video content. In May, Bloomberg reported that the $35-per-month service would be called Unplugged and could include smaller bundles of add-on channels. “Online TV services are still young, and there’s plenty of market for YouTube to go after,” suggests The Verge, noting that current obstacles include the availability of networks on services such as Sling, and the emergence of standalone services from CBS and soon, ESPN. Continue reading Unplugged: YouTube’s Online TV Service Expected Next Year

With the goal of being a player in live-streaming sports, Twitter is now in conversations with the NBA, Major League Soccer and cable network Turner, say sources. The company already has the rights to stream some of the NFL’s Thursday Night Football games in the fall. And although Twitter couldn’t stream live Wimbledon matches (ESPN holds those rights), it has streamed pre- and post-game material as well as live interviews and analysis. New deals could resemble either of these arrangements. Continue reading Twitter in Talks with NBA, MLS and Turner for Live Streaming

ESPN is reportedly planning to offer a streaming package of live niche programming and select college sports directly to consumers via the Internet. The OTT offering is not expected to feature big league content, and ESPN does not have any immediate plans to make its core product available for standalone streaming. “Despite the growing selection of so-called ‘skinny bundles,’ earlier this year ESPN president John Skipper said that this isn’t the time to move away from the lucrative business of selling to TV providers like Comcast and Time Warner Cable,” reports The Verge. Last year, ESPN experimented with offering direct access to its Cricket World Cup coverage without the need for a pay TV subscription. Continue reading ESPN Planning to Offer Select Content via Streaming Package

Google announced yesterday that eight-year-old video platform Anvato is joining Google’s cloud division. Anvato’s software “fully automates the encoding, editing, publishing and secure distribution of video content across multiple platforms,” according to the Google Cloud Platform Blog. Anvato’s Media Content Platform, which counts media companies such as NBCUniversal, Fox Sports and Univision among its many customers, is expected to help Google “enable scalable media processing and workflows in the cloud.” Google is looking to compete with Amazon and Microsoft in cloud storage. Its current media clients include Sky News and Spotify. Continue reading Google Ramps Up its Cloud Business with Purchase of Anvato