LinkedIn added a “Boost” option that brands can use to maximize the reach of their posts. Any high-performing organic Page update can be turned into paid ads in this manner, explained LinkedIn, adding that if the brand sees “early traction” to an organic update, it can “capitalize on that, without having to create a new ad.” “With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach,” the company added. Boost is touted as an ideal tool for content related to industry thought leadership, customer spotlights, and new product launches or special events. Continue reading LinkedIn Offers Feature for Brands to ‘Boost’ Organic Pages

The European Union’s antitrust unit has broadened its focus of Big Tech companies to include voice assistants such as Siri and Alexa and the growing number of connected Internet of Things (IoT) devices. The EU’s competition commissioner Margrethe Vestager noted the threat of a big company pushing the market until “competition turns into monopoly.” With regard to IoT, she pinpointed voice assistants as the “center of it all,” but included any digital device that records consumer data from Apple Watch to an Internet-connected refrigerator. Continue reading EU’s Antitrust Probe Expands to Include the Internet of Things

Congressional candidate Darrell Issa opened a CES session on the global race for AI leadership by warning that this is an “existential threat to employment and national security.” “On the commercial side, whoever owns AI will own the industrial revolution,” he said. “If you’re leading AI, it’s about how many jobs you’ll gain. Whoever leads in AI will also lead in weapons systems that will matter for as long as this planet survives. This isn’t science fiction and it isn’t the future — it’s now.” Continue reading CES 2020: Experts Say AI Leadership Not Zero Sum Game

Internet of Things is no longer just about smartwatches and fitness bands. At CES 2019, 5G enables ubiquitous connectivity — from tractors to robots. TechRadar mobile editor David Lumb presided over a panel of speakers from companies as diverse as John Deere, LG Electronics and Bosch. “We have a huge need for our machines to be connected,” said John Deere director of digital solutions Lane Arthur. “All our machines are enabled with 4G and we’re already moving a lot of data. 5G will enable us to do more.” Continue reading CES Panel: 5G and Internet of Things From Robots to Tractors

IMF (Interoperable Master Format) came of age, and two hours at this week’s HPA Tech Retreat were devoted to progress made and reasons for its adoption. Led by NABA (North American Broadcasters Association) chair of the working group on file formats Clyde Smith, a senior vice president at Fox Network engineering and operations, the block of speakers covered the business benefits of IMF and how Hollywood, broadcast and OTT would benefit from adopting it. Other topics focused on integrating IMF into the production pipeline. Continue reading HPA 2018: Making the Case for IMF in Broadcast and Online

Amazon, Berkshire Hathaway and JPMorgan Chase & Co. are partnering to find a way to reduce healthcare costs for their U.S. employees. The companies are motivated by rising healthcare costs in the U.S., and their joint new company will target technological solutions for a simpler and more economical healthcare solution. They did not reveal, however, how much money they have committed to the effort or whether it would expand to include employees outside the U.S., but did emphasize the effort would not be a profit-making venture. Continue reading Amazon, Berkshire Hathaway, JPMorgan Partner on Healthcare

Apple is preparing for a major iPhone operating system update, iOS 11.3, and it will include some important new features. Chief among those is Business Chat, which lets users communicate directly with businesses via the iMessage app. At launch, Business Chat will allow communications with a select group of companies including Wells Fargo, Lowe’s, Hilton and Discover. Also new with iOS 11.3 is version 1.5 of the company’s virtual reality developers’ kit ARKit, four Animoji, and new features that display battery health. Continue reading Apple Includes New Business Chat Feature in Next iOS Update

What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

Although AR/VR experts in another CES panel said that enterprise will be the driver for this nascent field, a group of game designers and producers beg to differ. Gaming is the killer AR/VR app, they believe, with examples and enthusiasm to back up their claim. S&P Global Market Intelligence analyst Greg Potter reports that snap-in headsets (such as Gear VR) are currently leading the pack, due to commodity-like pricing. This platform will increase in 2018 and peak in 2019, as more people look for a better experience. Continue reading Gaming is Killer VR/AR App According to Industry Developers

Amazon is following up the success of its Prime membership for consumers by launching a new Prime membership aimed at businesses. Investors worry that Amazon will wrest revenues from traditional industrial suppliers, much as it did with retail operations and bookstores among other businesses. For that reason, the news that Amazon now offers Business Prime Shipping had an immediate impact on WW Grainger, whose shares dropped as much as 4.6 percent, and Fastenal, whose stock dipped as much as 4.2 percent. Continue reading Amazon Debuts B2B Version of its Popular Prime Membership

Amazon has acquired 3D body-model startup Body Labs for a reported $50-$70 million, although some sources say the figure could exceed $100 million. New York-based Body Labs specializes in true-to-life 3D models that are ideal for B2B software applications, including the creation of photorealistic avatars for gaming and virtual approaches for consumers to try on clothing. The latter should be of particular interest to e-commerce giant Amazon. The online retailer could use the scanning and modeling tech to help shoppers select fashion purchases ideal for their body types. Continue reading Amazon Acquires 3D Body-Scanning Tech Startup Body Labs

As smart devices in the home multiply, so does the need for Wi-Fi. Cisco reports that, through 2021, data routed via Wi-Fi to mobile devices will grow 48 percent a year. Several ideas to meet the demand have been proposed. Some have suggested putting a router in every room or floor of the house; most routers already connect to the cloud to optimize the network. Another idea is for the user to rent Wi-Fi through his or her cable company. Yet another is WiGig, whereby smart devices themselves would provide bandwidth. Continue reading Growth of Smart Devices Requires a Next-Gen Wi-Fi Solution

The European Union’s executive body may establish new rules to give a fairer shake to small businesses using popular Web platforms. Currently, the EU deems that platforms such as Google, Amazon and TripAdvisor set unfair terms for the small businesses that sell or promote products there. These businesses have been complaining to the EU about unilateral contract changes, no access to sales and customer data, below-par transparency regarding their rankings in search results, and no means to resolve disputes. Continue reading EU Considers Implementing New Rules for Big Web Platforms

TheTake, a startup that helps viewers purchase the products that they see in movies and television shows, is now turning its image recognition technology into a business-to-business service. The company is selling the service to major studios and entertainment sites so that they can generate extra revenue from identifying marketable products and locations. TheTake built the technology by training an AI to look for matches from the company’s database of more than 10 million products. Continue reading TheTake Looks to Convert Product Recognition to B2B Service

Internet TV has become increasingly mainstream, fulfilling the promise of video anytime, anywhere. A Digital Hollywood panel, moderated by Siemens executive Steve Wong, took a look at video across platforms to determine where the players currently stand in the evolution. Quoting a Parks Associates study, Wong revealed that North America leads the globe with OTT, whose revenue is largely based on subscriptions rather than transactions. Internet advertising is also due to overtake TV advertising by 2017, said the study. Continue reading Digital Hollywood: Evolution of Internet TV and Mobile Video