Pandora just launched AMPcast, which lets a musician communicate with his fans via audio messages that he can record on his mobile phone and post to run in conjunction with his music streams. Pandora, which has 80 million users, is competing in this space with Spotify, which has acquired startups to expand messaging and social networking. AMPcast also competes with Superphone, a new service from musician Ryan Leslie that uses SMS and users’ phone numbers to directly message fans. Continue reading Pandora Unveils AMPcast Social Audio Messaging for Artists

Pandora just bought ticketing company Ticketfly, a move that furthers the company’s goal to improve relationships with the musicians whose music it plays. Ticketfly will enable artists to promote live events and sell tickets to local listeners. Pandora’s move will likely nudge other streaming music services to follow suit. The Ticketfly purchase comes on the heels of Pandora’s development of its Artist Marketing Platform, AMP, a portal for artists. Pandora currently has 80 million monthly listeners, almost all in the U.S. Continue reading Pandora Buys Ticketfly, Boosting Ticket Sales for Live Events

Music streaming service Pandora announced this week that it has acquired Next Big Sound, a company that tracks how popular songs become online and via social networks. Next Big Sound has become a standard for measuring artist popularity through activity on Twitter, Wikipedia, YouTube and other platforms. Terms of the deal have not yet been disclosed. However, in similar data-tracking deals, Spotify paid about $55 million for the Echo Nest last year and Apple paid a reported $50 million in January for Next Big Sound competitor Semetric. Continue reading Pandora Purchases Music Data-Tracking Firm Next Big Sound

Pandora’s Artist Marketing Platform will now offer listener data to the artists whose music is featured on the Internet radio service. This data will include number of plays and thumbs up for each song, how many fans have created stations for the artist, along with the listeners’ geographic and demographic breakdowns. Co-founder Tim Westergren uses his experience as a musician to detail how the service will eliminate guesswork and allow musicians to more effectively target their audience. Continue reading Pandora Introduces AMP, Brings Listener Data to its Musicians