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Debra KaufmanJanuary 10, 2014
At a panel provocatively titled “The Sixth Sense is Digital,” several wearables pioneers gathered to discuss the evolving changes and direction of the burgeoning industry. NeuroSky CEO Stanley Yang started it off with a series of important questions: “First, you have to ask — do I need to wear anything? If I do, what’s helpful? After motion tracking, what do you do with it? Who can design the next wearable technology for the masses with the functions we need?” Continue reading CES Panel: Sixth Sense is Digital, Say Wearables Innovators
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Rob ScottJanuary 9, 2014
During the Yahoo keynote presentation, CEO Marissa Mayer announced a mobile acquisition, introduced a number of new products and services, and entertained the crowd with a “Saturday Night Live” skit featuring actual “SNL” performers. Mayer announced that Yahoo now has more than 400 million monthly mobile users, a figure which excludes social network Tumblr, purchased last year. Tuesday’s presentation was largely about simplifying Yahoo’s business and a focus on content creation and related advertising. Continue reading Yahoo’s Marissa Mayer Introduces New Content and Ad Products
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Debra KaufmanJanuary 9, 2014
Marketing executives across all industries are woefully ignorant how to handle mobile platforms, according to a recent Adobe report on Digital Distress. Only 9 percent of marketers are confident they’re doing digital marketing properly and 83 percent haven’t been formally trained in any capacity on mobile marketing. Michael Becker, market development & strategic advisor for Somo Ltd., intends to chip away at that ignorance. Continue reading Entertainment Media: Marketing Strategies for Mobile Platforms
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Paula ParisiJanuary 9, 2014
Samsung has updated its mobile computing line with two new models, the Galaxy NotePRO and the Galaxy TabPRO. Both are offered with 12.2-inch screens (the TabPRO also comes in 10.1-inch and 8.4-inch configurations) and are touted as the first mobile devices to offer 16:10 screen ratios. Each features sharp WQXGA displays at 2560×1600 resolution (more than 4 million pixels) for full HD viewing. The tablets run Android 4.4 KitKat. Continue reading Samsung Introduces New Jumbo Screen Galaxy Tablets at CES
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Rochelle WintersJanuary 9, 2014
Industry leaders speaking at two CES panels this week addressed new directions in entertainment media. During the panel “What are the Entertainment Trends at CES 2014?”, wearables were discussed, smartwatches in particular, and what it will take to spark consumer adoption. During “The State of the New TV Business: What Comes Next?” panel, speakers examined how networks are tackling distribution and monetization of content in an era of streaming media. Continue reading CES Panelists Discuss Entertainment Trends and Future of TV
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Debra KaufmanJanuary 8, 2014
Google Glass moved Augmented Reality from the science fiction depicted in “Minority Report” to the real world. But the technology — which allows the superimposition of data, 3D CGI or video over a real environment, in real time — still has a long way to go. More importantly, the work has barely begun to make AR a revenue-generating business. “We’re not just putting content on top of the world but using context to decide what to display and how to display it, to expand the story and the experience,” said DAQRI CEO Brian Mullins. Continue reading Augmented Reality Needs Powerful Storytelling and Interaction
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Lisette LeonardJanuary 8, 2014
TV commerce firm Delivery Agent will team with H&M to boost sales via the retailer’s upcoming Super Bowl commercial. H&M’s 30-second spot will feature the spring collection of David Beckham Bodywear. Delivery Agent’s tech will allow viewers to purchase products in the commercial through a special app. However, only a fraction of viewers will actually be able to use it, since the purchasing app only works with 2012 and 2013 Samsung Smart TVs connected to the Internet. Continue reading ShopTV App: Beckham Bodywear to Sell During Super Bowl Spot
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Lisette LeonardJanuary 8, 2014
Innovid, a Sequoia-backed video ad company, announced that it is working with Cisco to bring advertisements to smartphones and tablets based on TV shows that viewers are watching during a specific moment. Cisco is able to do this by working with cable companies to analyze a TV show’s content, and pull keywords from that content, and show ads in the providers’ apps that are relevant to those keywords. While no cable partnerships have been announced, the companies are showing the tech at CES. Continue reading Innovid and Cisco Team Up to Deliver Ads to Second Screens
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Don LevyJanuary 8, 2014
The Audi of the future is more than mere transportation. In a CES keynote presentation, Professor Rupert Stadler, chairman of the board of management of Audi AG, demonstrated how the “connected car” is redefining today’s automobile with an array of innovations that include piloted driving and “a new dimension of in-car entertainment.” Audi cleverly cast Kunal Nayyar of “The Big Bang Theory” to introduce and host the tech-heavy presentation. Continue reading Audi Connects with Future of Mobility in CES Keynote Address
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Debra KaufmanJanuary 8, 2014
At the Sports and Fitness Tech Summit, the focus was on wearables that combine function and fashion for optimum success. In a panel on Wearable Tech: Function Meets Fashion, panelists described their own successes. FitLinxx CEO David Monahan summed up his formula for successful deployment: “Can I blend it into my lifestyle? Second, is it relevant — does it give me behavioral change? The third piece is affordability. If you’re deploying devices to 50,000 people, price makes a big difference.” Continue reading Identifying Where Function Meets Fashion with New Wearables
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Debra KaufmanJanuary 7, 2014
On the heels of an announcement that Fitbit has partnered with fashion designer Tory Burch for a range of high-fashion wearables, Fitbit co-founder and CEO James Park spoke to CES attendees about what else is new for the pioneering fitness activity tracker. “Android compatibility is important for us,” said Park. “We’ve worked with Samsung and expanded to 12 more devices. Motion Tracker is a new feature of our iPhone app that gives people an introductory experience to fitness tracking.” Continue reading A Conversation with Fitbit CEO and Co-Founder James Park
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Rob ScottJanuary 7, 2014
Google announced on Monday a partnership with several automobile manufacturers and chipmaker NVIDIA to deliver the Android operating system to the connected car this year. The Open Auto Alliance (OAA), which includes General Motors, Audi, Honda and Hyundai, “is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.” The group plans to develop an ecosystem that spans across vehicles and mobile devices. Continue reading Open Auto Alliance: Google Plans to Bring Android to Vehicles
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Rob ScottJanuary 7, 2014
In addition to the curved displays and 4K tech touted during Samsung’s press briefing on Sunday, the company also introduced its “Multi-Link Screen” feature, in what could potentially be the first step forward in contextual smart TV apps. Through the new feature, Samsung’s 2014 TVs will essentially allow consumers to view a split screen for perusing Web and YouTube content while still watching live TV. This could lead to social apps, for example, automatically providing related info during broadcasts. Continue reading Samsung Multi-Link Screen to Spur Contextual Smart TV Apps?
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Rob ScottJanuary 7, 2014
Satellite provider DISH Network announced that it has developed a new streaming app, dubbed the “Virtual Joey,” that provides the same functionality as its Hopper DVR for LG Smart TVs. The app, expected to launch in the first quarter, offers control of the whole-home HD DVR, including live TV, recorded content and navigation via the program guide. The smart TV app essentially takes the place of a physical Joey multi-room extender, but still requires a Hopper DVR as the anchor. Continue reading Virtual Joey: DISH Debuts New App That Functions Like DVR
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Rob ScottJanuary 7, 2014
As expected, 3D printer announcements are coming out of the desert. 3D Systems unveiled the kid-friendly, sub-$1,000 Cube 3, the latest addition to its line of personal desktop 3D printers, as well as the $5,000 CubePro, for those with more extensive printing needs. Not to be outdone, MakerBot announced its new $1,375 Replicator Mini and $6,499 Replicator Z18 at a press conference yesterday. The Z18 can print up to 12x12x18 inches, or 2,592 cubic inches of printing space. Continue reading 3D Systems and MakerBot Announce New 3D Printers at CES