NBCUniversal handed control of its Snapchat account to BuzzFeed during the Summer Olympics, giving nearly total editorial control of its Discover channel to 12 BuzzFeed video producers on location in Rio. The BuzzFeed team produced up to 20 pieces daily, with a focus on the athletes and local activities. The experiment of distributing content via social platforms and the media/messaging app resulted in a big win for NBCU, generating 2.2 billion views across the pop-up Discover channel and daily Live Stories, for a total of 230 million minutes of consumption. Continue reading NBCU Hands Snapchat Account to BuzzFeed and Earns Gold

Spotify is readying an initial public offer next year, pressured by its most recent financing. Private-equity firm TPG, hedge fund Dragoneer Investment Group and Goldman Sachs are part of a group that issued $1 billion in convertible debt, which carries an interest rate that increases until Spotify’s IPO. Investors also get a discount on shares if they convert debt into equity — 20 percent now, but increasing if Spotify delays the IPO. One problem prevents Spotify from doing so: long-term rights for the music it plays. Continue reading Spotify Prepares to Go Public, Seeks Long-Term Music Rights

Last week, when Facebook launched a project — Create React App — to help React developers begin new projects, it became the first to live in the Facebook Incubator on GitHub, the company’s new process for releasing open-source projects. Facebook has already open-sourced almost 400 projects, and, with the Incubator, the company wants to make sure it could manage new programs efficiently and create the best chance for their success. Facebook has hundreds of thousands of followers on GitHub. Continue reading Facebook Debuts GitHub Incubator for Open-Source Projects

A Pandora listener will now be shown concert recommendations based on the music she listens to, and a click on a concert will forward her to Ticketfly’s app or website. This is the first step in integrating Pandora’s streaming music service with Ticketfly, a concert ticketing service Pandora bought for $450 million in October 2015. Concerts are shown via the app’s feed, push notifications on mobile devices and a weekly email. Ticketfly generates notifications as soon as a concert promoter creates an event. Continue reading Pandora Integrates Ticketfly, Adds Concert Recommendations

Redbox has begun to test its new streaming service, Redbox Digital, on a trial basis. In preparation for the current tests, Redbox issued a Redbox Digital iPad app on the App Store, and updated its terms of service on its website. There, the company details common usage restrictions, including territories, for the digital services. Redbox has not yet gone public with the catalog or fee structure for Redbox Digital, but streaming rentals will likely cost more than the current fee of $1.50 for physical disc rentals. Continue reading Redbox Beta Tests its New Streaming Service Redbox Digital

Vevo, launched by Sony Music Entertainment and Universal Music Group in 2009 to sell digital advertising, is going through a rebranding. About 400 million people watch the company’s relatively small catalog of 200,000 music videos, but they primarily watch them on YouTube. Vevo wants to change that. Although it already had an app, it’s rolling out a brand new one that Vevo hopes will not only capture viewers but keep them there with conversations and social media. The company also plans to roll out an ad-free subscription tier. Continue reading Vevo Puts Emphasis on Social with Rebranding and New App

According to Amazon, product orders made during its second annual Prime Day surpassed last year’s sales by more than 60 percent worldwide (50 percent in the U.S.), while third-party vendors experiencing a 30 percent surge. Amazon says it tripled sales of its own devices in the U.S.; the Fire TV stick was the most popular Amazon device sold during Tuesday’s event. Prime Day debuted last year to commemorate the company’s 20th anniversary and encourage consumers to sign up for its Prime membership service, which offers perks such as two-day shipping and access to Prime Video and Prime Music. Continue reading Prime Day Experiences Sales Surge, Big Day for Fire TV Stick

ABC relaunched its streaming service yesterday to attract cord cutters with an increased number of TV shows and a collection of new digital originals. The network is introducing seven digital short-form series that focus on comedy and lifestyle, with more than 40 digital programs in development. The content is available via the free, ad-supported app and online at ABC.go.com. The app is debuting a redesigned user interface for iOS devices and Apple TV boxes. In addition, pay TV subscribers will have access to exclusive content and, in select markets, the ability to view live television. Continue reading ABC Targets Cord Cutters with Expanded Streaming Offerings

For the first time, viewers of the Olympic Games in Rio will be able to watch on connected TVs and via devices such as Apple TV, Google Chromecast, Roku and Amazon Fire. There’ll be a lot to watch: NBC Olympics plans on 4,500 hours of live event coverage of 34 sports to numerous digital devices. Also for the first time, NBC will stream content digitally — but only to pay TV customers, since parent company Comcast’s core mission is to keep people paying for cable TV. Continue reading NBCUniversal Marks Numerous Firsts for Upcoming Olympics

Next month, Snapchat will introduce Memories, a new feature designed to let users save favorite photos and videos, re-edit them by adding filters and text and then re-share the latest versions. Included is a search function that lets the user search Memories by date, location or keywords. Prior to Memories, a Snapchat user could save a photo or video by downloading it to her smartphone, but couldn’t view it in the app or share it. Memories still does not allow a Snapchat user to save a photo/video sent by someone else. Continue reading Snapchat to Debut Memories to Save, Tweak, Re-Share Snaps

Walmart is expanding its mobile payment service, Walmart Pay, to its entire chain of 4,600 U.S. stores. The feature can be found on the retailer’s app, which is available for Android and Apple devices. According to the company, more than 20 million consumers regularly use the app, which offers discounts and helps locate products. Walmart, which has 140 million weekly shoppers, is aiming to make the shopping and checkout experience more convenient. It is also looking to compete with companies such as Apple, Alphabet and Samsung, all of which offer ways to make mobile purchases. Continue reading Walmart Makes Mobile Payment App Available to Entire Chain

Brooklyn-based startup MikMak is launching a shopping network that combines comedic 30-second “minimercials” and the ability to click and buy products. Founder/chief executive Rachel Tipograph notes that, while infomercials may have a bad reputation, the idea simply needs to be remade for the modern era. The network’s diverse cast of quirky hosts are improv comedians who promote oddball products, including an inflatable strawberry-doughnut pool raft and a waterproof Bluetooth shower speaker. Continue reading MikMak Combines Comedy and Sales with E-Shopping Videos

Sources indicate that Snapchat will cut its advertising prices for brands, due in large part to its new ad platform that enables more options and experimentation. With the new API launched earlier this month, Snapchat can deliver ads through third party companies. Snapchat is dropping the cost of its ads API from a minimum of $500,000 when the platform first opened to ads, to a minimum of $100,000, say insiders. Advertisers have expressed concern regarding the high cost of working with Snapchat — and interactive ads in general — both of which are now coming down. Continue reading New Snapchat Ads API Helps Brands Lower Advertising Costs

Avner Ronen, founder of consumer electronics startup Boxee, has rolled out Public, a messaging service that he calls “a third medium for broadcasting conversations.” Public, which raised $2 million at the end of 2015 and is available as an iPhone app and website, broadcasts group chats to an audience, complete with GIFs and emoji. A handful of active participants chat about a topic, which anyone can follow in real-time or read later. Chats can also be shared on Facebook, Twitter or Instagram or embedded in other websites. Continue reading App for Broadcasting Text Chats Rolls Out with ‘SummerBreak’

Canadian-based Tablo has launched an app for Apple TV 4th generation devices that, with the company’s $200 Tablo DVR, will allow users to stream live TV and watch recorded programs. The Tablo DVR, seen as an alternative to TiVo, includes an over-the-air broadcast antenna, and two tuners for the $200 price. A $300 version offers four tuners; TV Guide data is an add-on at $5 a month. Tablo’s only downside may be that it requires some technical know-how to attach the user’s external drive to store the recordings. Continue reading Tablo Premieres Live TV and DVR App for 4th Gen Apple TV