During a 90-minute event at its headquarters in Cupertino yesterday, Apple unveiled two new iPads (the iPad Air 2, starting at $499, and the iPad mini 3, starting at $399), a 27-inch iMac with 5K Retina display, and its new operating system, OS X Yosemite. CEO Tim Cook explained that the new Apple Pay mobile payment service will launch on Monday with more than 500 partners including American Express, MasterCard and Visa. Cook also said that the Apple Watch would be available early next year. Continue reading Apple Introduces Two New iPads, 5K iMac and OS X Yosemite

Apple unveiled its new iPhone 6 and iPhone 6 Plus at a press event in Cupertino yesterday. The next-gen smartphones feature higher resolution displays, improved camera capabilities, and a glass that curves around the sides. The iPhone 6 Plus has a 5.5-inch screen, the largest so far for an Apple phone. The company also introduced the long-awaited Apple Watch, its first major new product since the iPad in 2010. The $349 smartwatch will work with iPhone 5 models and the new iPhones. Continue reading Apple Announces Two New iPhones, Smartwatch and Apple Pay

Apple plans to turn its new iPhone into a mobile wallet via partnerships with various banks, payment networks and retailers. The company has agreements with Visa, MasterCard and American Express, according to a person familiar with the plans. The new iPhone, expected to debut at Apple’s September 9 press event, will reportedly make mobile payments easier with a new NFC chip and the company’s Touch ID fingerprint reader. A mobile wallet could help keep consumers within the Apple ecosystem. Continue reading Will Apple’s New iPhone Help Pave the Way for Mobile Wallets?

Twitter and Facebook users will soon be able to do their online shopping directly from the social networks. The two companies are investing in e-commerce in an effort to keep users on their apps and sites. Twitter acquired CardSpring, a mobile payments infrastructure company, which will allow users to load coupons and discounts to a credit card. Facebook is also testing a new buy button that will open a dialog box to make purchases from Facebook posts. Continue reading Twitter and Facebook Are Expanding Into Online Purchasing

Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

TV networks and advertisers are teaming together to create a new kind of Twitter ad campaign. Fox and American Express have partnered to attach the credit card company’s ads to clips of Fox TV shows, like “New Girl,” that are shared on Twitter. It is American Express’ way of interacting with consumers online in a more informal setting, and it may be the first partnership in which sponsors attach themselves to TV clips spreading on Twitter. Continue reading Fox and American Express Partner for Twitter Ad Campaign

Social network Foursquare, which allows users to check-in to a variety of locations and share tips with friends, will soon offer suggestions automatically. The company will announce the first public test of its service that will automatically detect where a user is located and make relevant suggestions. The new app will be tested by 2,000 Android users within the next few weeks with plans to become more publicly available later in the year. Continue reading New Automatic Version of Foursquare, No Check-In Required

Executives at American Express are targeting millennials with a new sponsorship program that includes prepaid debit cards featuring images from the popular online video game “League of Legends” by Riot Games. Tomorrow, the company will announce a program through which users will receive 1,000 points when they sign up for the card and another 1,000 points when they load $20 onto the card. Additional points can be earned with purchases and when the card is linked to a direct deposit account. Continue reading AmEx Debit Cards to Feature Images from Online Video Game

Visa and MasterCard launched partnerships and technology systems this week intended to make it easier for consumers to make purchases online, via mobile devices, and in stores without having to directly handle a credit card. MasterCard introduced its new MasterPass program that will allow cardholders to store varied card information in a single software program, while Visa has new deals in place to push mobile payments forward. Continue reading Credit Card Companies Target Digital Wallet Applications

“Technology is a continuum. All the technology that you see in those halls will be in a landfill in 10 years,” said Marc Benioff, chairman and CEO of Salesforce.com, at the CES Brand Matters keynote. “We’re all in this industry because we love disruption.” He and a panel of chief marketing officers talked about how technology has changed marketing, noting the various challenges and opportunities as companies transition over to the cloud. Continue reading CES 2013: The Cloud and Digital Disruption in Marketing