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ETCentricJuly 28, 2017
At the New Music Seminar conference in New York, YouTube head of music Lyor Cohen said the company plans to create a new streaming service by merging Google Play Music and YouTube Red. “Right now, YouTube’s music ecosystem is unnecessarily complicated,” suggests The Verge. “There’s YouTube Red, which removes ads from videos and lets you save them offline, while also giving you access to Google Play Music for free. Then there’s YouTube Music, which anyone can use, but it gets better if you’re signed up for YouTube Red.” The move is meant to simplify the offerings and attract more subscribers. A date has not yet been announced. Continue reading Plans Confirmed to Merge Google Play Music, YouTube Red
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Debra KaufmanJuly 26, 2017
According to Alphabet, advertising on Google is doing well — but it’s changing. Google, the world’s biggest advertiser, has seen its advertising business grow 52 percent in Q2, compared to the same quarter last year, but it’s actually earning less per click. That’s because the two fastest growing sectors are mobile and YouTube, both of which earn less money per ad than the targeted ads that appear on top of search results on desktop computers. As a result, revenue per click plummeted 23 percent in the same quarter. Continue reading Google Ad Sales Growing, But Per-Click Revenue Declines
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Debra KaufmanJuly 24, 2017
Google is introducing a new look for its search product that will appear just beneath its search box. The user will find a feed of news, entertainment and other content customized to her searches, video views and other personal information, including her location, email and digital calendars. Available first for the desktop, the new Google search page will eventually be available for mobile web browsers as well. Since Google launched in 1998, it has kept its landing page simple, only tweaking it in minor ways. Continue reading Google Brings Customized Feed to Its Search Landing Page
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Debra KaufmanJuly 20, 2017
Alphabet is launching Glass Enterprise Edition, a new version of Glass, its head-mounted computer. The first version, aimed at consumers, drew widespread concern about privacy, since it could record in public places. This second Glass, targeting corporate customers and training, has been tested at 50 corporations, including Boeing, General Electric and Volkswagen. Designed as a device that snaps on to eyeglasses, Glass allows workers to view instructional content, including video and images, and even broadcast what is viewed to others for real-time instruction. Continue reading Alphabet Resurrects Google Glass for the Enterprise Market
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Debra KaufmanJuly 17, 2017
Alphabet’s Google began releasing augmented reality tools in 2014, but Apple now plans to put AR software in up to one billion mobile devices by the end of 2017. That is nearly certain to give Apple an advantage, since the company’s ecosystem will easily integrate devices and software. Google, with its Tango AR software system, has put AR in the Lenovo Phab 2 Pro and Asus ZenFone AR smartphones. Apple also just introduced its ARKit, which lets developers build AR apps for iPhones and iPads. Continue reading Google Debuted AR First, But Apple About to Take the Lead
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Debra KaufmanJuly 14, 2017
The new Microsoft Research AI lab is now open for business, targeting the creation of a single system of general artificial intelligence that can flexibly work on a range of problems. Based at company headquarters in Washington state, the lab will be home to more than 100 scientists whose AI research spans fields including perception, learning, reasoning and natural language processing. The lab’s goal of general AI differs from narrow AI, which performs one task very well, such as facial recognition. Continue reading Microsoft Takes a Bigger Stake in AI With New Lab, Projects
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Debra KaufmanJuly 7, 2017
According to sources, Samsung Electronics is integrating its digital assistant Bixby into a voice-activated speaker, in a project dubbed “Vega” that has been ongoing for more than a year. Competition is stiff in the voice-powered speaker market, with popular options from a variety of tech leaders. Digital assistants — including Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and now Samsung’s Bixby — use artificial intelligence to “learn” over time. New speakers are joining the race later this year, and China’s Alibaba Group is currently debuting an inexpensive version, Tmall Genie. Continue reading Samsung and Alibaba Join the Digital Assistant Speaker Race
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Debra KaufmanJuly 3, 2017
Google’s Cloud Video Intelligence API just entered public beta. Using a system called label detection, the API lets users upload a video and get back information about the objects appearing in it. Google also added support to identify pornographic content and announced improvements to the Cloud Vision API to make several features more accurate. By putting its Cloud Video Intelligence API into public beta, Google is taking another step in its plan to make artificial intelligence more accessible to more developers. Continue reading Google Releases Public Beta of Cloud Video Intelligence API
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Debra KaufmanJune 28, 2017
Google’s Uptime app, that lets users watch YouTube videos in real time with friends, is now freely available to iOS users following its invite-only limited beta test. The beta, which started in March, was updated a few times, adding the ability to play and share music videos, as well as connect to Facebook to find friends to watch videos with. Users can also chat, leave comments and place emoji on top of the video. A replay of a shared video will include the ability to see comments at the time in the video they were made. Continue reading Google Debuts YouTube Shared Viewing App For iOS Users
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Debra KaufmanJune 28, 2017
Google has just standardized its Gmail policy, saying it will no longer scan the user emails of its free consumer service in order to serve targeted ads. The company adopted this policy with its G Suite corporate customers’ emails, and now adds its consumer service to avoid confusion and create a single policy. Google says the new policy, which will impact 1.2 billion consumers, will become active later this year. The company will continue to serve ads, but will draw data from YouTube or search rather than emails. Continue reading Google Creates a Unified Corporate, Consumer Gmail Policy
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Debra KaufmanJune 28, 2017
A study conducted by New York digital ad agency 360i revealed that Google Home is six times likelier than Amazon Alexa to answer user requests correctly. However, consumers are much more likely to purchase the Amazon product than Google’s. Amazon currently dominates with 70 percent of the voice-controlled speaker market, says eMarketer. Amazon released its new Echo Show with interactive touchscreen this week, and according to one reviewer, it’s not much different from Android or Apple voice assistants. Continue reading Google Home Is More Likely to Answer Correctly Than Alexa
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Debra KaufmanJune 27, 2017
Amazon’s drone delivery program faces the challenge of getting drones near enough to large population centers, but the company just filed a patent application for a solution. What Amazon calls “multi-level fulfillment centers for unmanned aerial vehicles” would place drones in the midst of cities in vertical structures, thereby letting drones fly in and out of the building while avoiding pedestrians. Although this idea would solve one problem, it raises others pursuant to drones flying in the sky above a city. Continue reading Amazon Files Patent for Safer Drone Delivery in Urban Areas
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Debra KaufmanJune 26, 2017
At VidCon, YouTube introduced new feature upgrades, among them a redesign to mobile and desktop that allows the screen size to adjust to the video format playing, and a sharing feature, currently being tested in Canada that will soon debut in the U.S. and South America. YouTube is also pursuing virtual reality via a new format being created in partnership with Lenovo and LG. And the company reports that its Red Originals are proving successful (although it didn’t provide subscriber stats) and expanding to new markets. Continue reading YouTube Debuts New Features, Plans More Original Content
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Debra KaufmanJune 26, 2017
The Influencer Marketing Council recently launched to create consistency and best practices for digital celebrities who work with brands. The Federal Trade Commission requires influencers who incorporate brand products in their videos or promote corporations on such social platforms as Instagram and Twitter to disclose that the posts are in fact advertisements. But celebrity Andrew Fitzpatrick (aka 80Fitz) reports the current lack of consistency over disclosure practices or hashtags that label the content. Continue reading Digital Influencer Marketing Group to Develop Best Practices
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Rob ScottJune 23, 2017
Fox Networks Group plans to introduce a six-second, unskippable ad format for digital and on-demand platforms by October. The new format, similar to an approach adopted by YouTube, could eventually be offered to traditional TV advertisers, following its testing phase. “TV ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies,” reports The Wall Street Journal. Fox’s new format could be ideal as pre-roll ads before long-form episodes and premium sports content. Continue reading Fox Plans Six-Second Ad Format for Digital Platforms and TV