The European Union has launched a formal antitrust investigation into Alphabet’s Google, after the European Commission, its main antitrust enforcer, probed the issue informally since at least 2019. The formal investigation will examine numerous allegedly anticompetitive practices involving how the tech giant brokers ads and shares user data with advertisers across websites and mobile apps. In addition to reviewing issues covered by U.S. states, such as Google favoring its own ad-buying tools, the probe will cover new territory. Continue reading European Union to Conduct Antitrust Investigation of Google

At its WWDC21 developers’ conference this week, Apple revealed tweaks to consumer privacy rules that will limit advertisers’ ability to track users’ activity and gain information from data brokers. These changes will impact many Apple devices, not just iOS 15. Apple earlier curbed in-app tracking, another move that concerned advertisers. Apple senior vice president of software engineering Craig Federighi said the changes would block IP addresses from being transmitted to websites visited in Apple’s Safari browser. Continue reading Apple Moves to Block IP Addresses from Advertising Trackers

Google and the French Competition Authority reached an agreement whereby the American tech giant will pay a $268 million (220 € million) fine and change some “unfair” online advertising practices. French finance minister Bruno Le Maire noted the country’s success in “apply[ing] our competition rules to the digital giants who operate in our country.” Google will also stop giving its services preferential treatment and make its advertising system easier to work with other services. Google parent company Alphabet made $41 billion last year. Continue reading Google Changes Ad System to Settle with French Regulators

Ireland’s High Court dismissed Facebook’s procedural efforts to block a draft decision of the country’s Data Protection Commission to suspend its data flow between the European Union and the United States. The European Union decision was intended to protect the privacy of European users, whose data was being sent to U.S. computer servers, and Facebook contended that the Data Protection Commission, which issued its preliminary decision in August, gave it too little time to respond. The court originally stayed the decision in September. Continue reading Facebook Is Rebuffed in Bid to Block Irish High Court Ruling

YouTube unveiled its $100 million YouTube Shorts Fund, which rewards creators who post the most engaging clips on its new “TikTok-style” feature. The program will debut in Fall 2021 and continue into 2022. Shorts was introduced in India before debuting in the U.S. in March. Regarding monetization, YouTube plans to experiment, including testing ads, sometime this year. YouTube Shorts director of global partnership enablement Amy Singer said the company will “reach out” to thousands of creators every month. Continue reading YouTube to Reward Creators of Shorts with $100 Million Fund

As part of its IAB NewFronts presentation, YouTube demonstrated interactive advertising features for smart TVs and mobile devices, which will enable advertisers to create more engagement with viewers by sending links to their phones or connected second screens. Other newly introduced interactive features include those that expand shopping for direct response video ads, such as browsable images that click through to websites. The company stated that it intends to continue to introduce more interactive features for advertisers. Continue reading YouTube Unveils Interactive Features, New Original Programs

Google is creating a post-pandemic workplace to appeal to employees who got used to working remotely last year and may not want to return to the office full-time. Over the next year, the company plans to try out a variety of different ways to design office spaces, based on research done before COVID-19 hit. A variety of consultants were asked to imagine the future workspace, one of which is “Team Pods,” where desks, chairs, whiteboards and storage units are all on casters and can be rearranged in numerous configurations. Continue reading Google Adopts Futuristic Hybrid Plan for Work Post-Pandemic

The pandemic-driven stay-at-home year supercharged Alphabet’s digital ad sales in Q1 to $55.31 billion, 34 percent up from a year earlier. Advertising sales via signature products such as Search, Google Maps and Gmail rose 30 percent to $31.88 billion as brands transitioned ad spending from print, TV and in-store promotions to Google services. Profit also more than doubled and per-share earnings were higher than expected. YouTube earned $6 billion, a 49 percent increase from last year, and total profit soared 162 percent from the previous year to almost $18 billion. Continue reading Google’s Ad Sales Shatter Records as Brands Shift to Digital

President Joe Biden stated that investing in the manufacturing of semiconductors is part of his administration’s effort to improve the nation’s infrastructure, in order to “build the infrastructure of today and not repair the one of yesterday … [as well as] protect our supply chain and revitalize American manufacturing.” A shortage of semiconductors has impacted industries worldwide and hit the automotive industry particularly hard, forcing a slowdown or cessation of production across the U.S. To assess the problem, White House officials met with 20 chief executives from tech and automotive companies this week. Continue reading Biden Plan Aims to Build U.S. Semiconductor Manufacturing

Chicago-based Baron App Inc. launched Cameo four years ago to enable celebrities to sell messages and personalized videos to fans, for anywhere from $5 to $2,500+. The company recently tripled its 2019 valuation of about $300 million to $1+ billion, with a $100 million funding round led by e.ventures and participation by SoftBank Group’s Vision Fund 2, professional skateboarder Tony Hawk, United Talent Agency and Alphabet’s venture-capital arm GV. Baron App previously raised $50 million for Cameo in 2019. Continue reading Cameo Connects Celebs with Fans, Reaches $1B+ Valuation

Apple will finally roll out its app-tracking transparency initiative to protect user privacy. With new software, users will be asked in a pop-up window whether they want a given app to be able to track their activities. Advertisers, ad-tech companies and app developers are preparing ways to weather the change, which could include tweaked payment models and new advertising strategies. Many experts expect users to reject tracking. Facebook plans to debut its own pop-up window telling users the benefits of tracking. Continue reading Advertisers Strategize as Apple Rolls Out Its Privacy Initiative

Prior to a House hearing on social media’s role in extremism and disinformation, Facebook chief executive Mark Zuckerberg submitted written testimony on Section 230, suggesting that “platforms should be required to demonstrate that they have systems in place for identifying unlawful content and removing it.” Section 230 of the 1996 Communications Decency Act holds that platforms are not liable for content posted by their users. In a bipartisan effort, lawmakers are pushing for change. “Our nation is drowning in disinformation driven by social media,” suggested Rep. Mike Doyle (D-Pennsylvania). “We will legislate to stop this.” Continue reading Congress Grills Big Tech Executives on Accountability Issues

Google is following in Apple’s footsteps by lowering the commissions it charges app developers in its Google Play Store. Apple and Google, currently the primary marketplaces for apps, charge developers 30 percent for app sales and in-app purchases. Now, beginning in July, Google stated it will lower the traditional fee to 15 percent for the first $1 million developers earn. That is slightly different than Apple’s plan, which is to lower its rate to 15 percent for developers who generate less than $1 million in annual sales. Continue reading Google Joins Apple in Reducing App Store Commission Fees

Facebook inked a multi-year agreement with News Corp in Australia, resolving a standoff on paying publishers for content. The News Corp content will include the national newspaper The Australian, The Daily Telegraph in New South Wales, the Herald Sun in Victoria and The Courier-Mail in Queensland. News Corp’s cable channel Sky News Australia reached a separate deal with Facebook. Now, 17 million Facebook users in Australia will be able to access News Corp publications’ breaking news and news articles behind a paywall. Continue reading Facebook and News Corp Sign a Multi-Year Deal in Australia

As the Australian law requiring Google and Facebook to pay publishers for content nears passage, news publishers in the European Union are urging legislators to copy that law. The European Publishers Council supports the Digital Markets Act (DMA) to be included in legislation, forcing binding arbitration if the two parties can’t agree on payments. In the U.S., Congress members intend to introduce legislation to make it easier for smaller news organizations to negotiate with Facebook, Google and other Big Tech platforms. Continue reading Europe Echoes Australia’s Call for Big Tech to Pay Publishers