Nielsen has scheduled a pilot program for its previously announced Digital Program Ratings, intended to measure online TV audiences. Broadcast and cable entities including ABC, AOL, A+E, CBS, Discovery, Fox, NBC and Univision are scheduled to participate in the ratings system testing May through July. The pilot program is the next step toward a broader commercial rollout, anticipated to launch later this year. Continue reading Pilot: Nielsen Digital Program Ratings to Measure Online TV
At this week’s Digital Content NewFronts event in New York, Yahoo announced a new slate of online comedies and lifestyle programs to be available this year. In addition to the original programming, Yahoo has partnered with WWE to create an online wrestling hub scheduled to launch this summer, and will feature select streaming content from Conde Nast Entertainment, ABC News and CNBC. Continue reading Yahoo Announces New Shows and Broadcast Partnerships
Hulu announced yesterday that it has doubled its number of paid subscriptions to four million over the last year. The announcement was made Tuesday morning during the Digital Content NewFronts in New York. The company said it set a new revenue record in the first quarter, but did not specify the amount. Hulu also announced its third and most ambitious wave of original programming that will debut exclusively on the video site this year. Continue reading Hulu Doubles Paid Subscribers, Announces Original Shows
As an increasing number of television viewers are accessing content via tablets and smartphones, apps from the likes of HBO, ESPN and Netflix are growing in popularity. Local TV stations may soon be taking a similar approach to pursuing online and mobile viewers. For example, NBC affiliate KHQ in Spokane, Washington launched its “Watch KHQ” app earlier this month. While content is currently limited, the app suggests a new direction by local broadcasters. Continue reading TV App: Local Station Pursues Online and Mobile Viewers
As broadcasters continue to battle the unauthorized distribution of their shows via Aereo, CBS announced that it has acquired a minority stake in Syncbak, a company that allows local TV stations to stream their content online. Syncbak’s technology enables the delivery of broadcast signals to smartphones and tablets. The service is currently being tested by more than 100 TV stations (including CBS, ABC, Fox and NBC affiliates) in 70 markets. Continue reading Potential Aereo Rival: CBS Invests in Streaming TV Startup
Soap operas “One Life to Live” and “All My Children,” which ABC cancelled in 2011, will have a digital revival starting later this month when they return online. Production company Prospect Park licensed the soaps from ABC and plans to launch new episodes via Hulu Plus, iTunes and its own Online Network. The revamped shows are said to have more provocative content in order to attract a younger, contemporary audience. Continue reading Cancelled Soap Operas Return as Online Only Programs
When the fourth season of NBC’s “Community” aired in February, it pulled in 4 million viewers, which is roughly a quarter of the audience that tunes in to top hit sitcoms. Until recently, Nielsen numbers in that range might be the end of a series (think “Firefly,” “Jericho,” “Freaks and Geeks”). But on the night of the “Community” premiere, the show spawned two worldwide trending topics via Twitter — perhaps a more important metric today. Continue reading Should Nielsen Change How it Measures TV Audiences?
The Walt Disney Company reportedly has an app in the works that will stream ABC programming live to the smartphones and tablets of cable and satellite subscribers. For example, subscribers could watch “Good Morning America” live via phones while in line for their coffee or watch “Nashville” on their tablets will riding a bus home from work. The app could be available as soon as this year. Continue reading Disney Plans App for Live Streaming ABC to Mobile Devices
DISH’s Hopper with Sling has finally arrived — and is worth the wait, according to a product review this week from Wired. This is the second generation Hopper and shows a lot of improvement over the debut from a few years ago. Most notably, it includes the Sling place-shifting service that enables users to load TV shows and DVR recordings to any compatible device like an iPad or laptop. Continue reading DISH Hopper with Sling Outperforms Genie from DirecTV
As TV audiences increasingly turn to online options for content discovery and consumption, audience-measuring firms such as Nielsen have made necessary adjustments regarding cross-platform analysis. The potential of the new metrics will be tested with Disney’s new Unified initiative in which ABC, ABC Family and ESPN will start using Nielsen’s Online Campaign Ratings to sell their ad inventory. Continue reading ABC Unified: Disney to Use Nielsen Cross-Platform Metrics
Internet TV pioneer Hulu is reportedly in discussions to transform its business model. Since its 2008 launch, Hulu has been one of the leaders in free online television delivery and web-video ad dollars.
The Wall Street Journal reports that Hulu’s three owners (NBC Universal, News Corp. and Disney) are concerned that free Web versions of their TV shows are cutting into their traditional business, and the three are at odds regarding how much of their content should be offered for free.
News Corp.’s Fox Broadcasting and Disney’s ABC are considering pulling some of their free content from Hulu (and selling more content to Hulu competitors), while Hulu management is discussing the idea of retooling Hulu as an online cable operator that would use the Web to provide live TV channels and video-on-demand content to customers. If they opt to move forward with such a plan, some form of Hulu’s free service would likely remain and it is possible Hulu Plus could be folded into the new service.