Report Points to Major Growth in Online Video, TV Everywhere

According to Adobe’s latest bi-annual Video Benchmark Report, consumers watched 43 percent more free digital videos in Q2 of 2014 than in the same quarter in 2013. Almost 60 percent of those 38.2 billion views came from smartphones. The report also finds that more viewers are becoming interested in TV Everywhere. Authenticated viewing jumped 388 percent from the second quarter of last year to the same period in 2014, and there was an 85 percent increase in the number of viewers accessing these shows.

streamingMajor sporting events including the Olympics, March Madness and the World Cup served as important drivers in TV Everywhere usage.

While more than 38 billion free videos were viewed online in Q2 of 2014, Adobe also found that advertisers spent 25.8 percent more money during the quarter. There was an average of two video ads displayed for each free video.

“What’s more, ‘online’ no longer means ‘on a computer’ — it increasingly means on a smartphone, a game console, or a set-top box like a Roku or Amazon Fire TV,” reports VentureBeat.

Game consoles and OTT devices experienced the most growth, jumping 194 percent from last year. While there was also an increase in smartphone consumption, the report found that viewers tend to watch content for longer times on their desktop PCs.

“The upsurge in consumption was based on 165 billion total online video starts and 1.53 billion online TV authentications from 1,300 media and entertainment sites measured by Adobe Analytics and Adobe Primetime,” explains Broadcasting & Cable.

“Broadcast and cable networks also saw a sharp 81 percent increase in monthly consumption of authenticated episodic content from 3.1 episodes a month in 2013 to 5.6 shows a month in the current report.”

The full report is available in PDF form online.