October 23, 2014
Subscribers to Google Play Music All Access will now be able to pick from activity-based Internet radio stations powered by Songza. Songza curates Internet radio offerings based on time of day and activities. Google acquired Songza back in July, but this is the first time it has integrated Songza’s offerings. The tech giant is playing catch-up in the Internet radio business to iHeartRadio, Slacker, Beats Music and Spotify, which already offer activity-based music playlists.
Songza was one of the first startups to take an activity-based approach to Internet radio. The company launched its Music Concierge feature in March of 2012. Some examples of their stations include beat-heavy dance music on “Working to a Beat” and soft pop songs on the “Keeping Calm & Mellow.”
Google launched its Google Play Music All Access in May of last year and it is now available on Android, iOS, and the Web in 45 countries. The on-demand service will make it easier for music fans to discover and keep new music. Users could download a Songza music station to listen to when they are offline, edit playlists, and start new stations based on any song.
“The big difference is that because the new tool is baked into Google’s subscription service, you’ll be able to see the upcoming tracks and re-order or remove songs, which isn’t possible on Songza because of the free service’s restrictive contracts with record labels,” reports Gizmodo.
The Music Concierge is on the new “Listen Now” page. The redesign makes it faster for users to get from login to music with just a few clicks.