Mobile Net Spending to Exceed Home Broadband for First Time

According to PricewaterhouseCoopers’ “Entertainment & Media Outlook 2013-2017” report, consumer spending on mobile Internet access will surpass spending on home broadband connections this year. Combined spending is projected to grow from $91 billion in 2012 to $153.3 billion in 2017. The report also predicts that 87 percent of the U.S. population (286.7 million people) will have mobile Internet devices within four years.

“Mobile Internet access spending will top $54 billion in the U.S. this year, compared with $49.6 billion in home Internet spending, the consulting firm estimates in the report,” writes USA Today. “In 2012, home Internet spending ($46.5 billion) slightly outpaced mobile ($44.5 billion).”

Spending on home and mobile Internet access is expected to grow 11 percent in the next four years. The report suggests that spending on the digital delivery of video games, movies, TV and radio will also rise.

“As more content is consumed on portable and mobile devices, these so-called second screens gain even more importance from media companies and advertisers,” notes the article. ” Mobile Internet advertising is the fastest-growing portion of Internet advertising and is expected to increase more than 32 percent in the next four years, reaching $13.7 billion.”

Following Internet advertising and Internet access, video game spending is projected to see the next largest growth. Spending on movies, pay TV and music will rise, while magazines and newspapers will continue a downward trend. Moreover, mobile devices will continue to transform home entertainment.

“When does the first screen, the TV, really become the second screen?” asks PwC partner Sean De Winter. “You see more and more engagement and the ability to actually target what consumers are doing on the second screen because it’s a more interactive device.”