Startup Introduces System to Predict Box Office Performance

Japanese startup Crunchers unveiled a system at Tokyo International Film Festival’s content market that will help forecast how a movie will perform in theaters. The system uses big data to determine the success of a movie based on marketing and promotional efforts, word-of-mouth or the “viral effect,” and the timing of the release, and it will only continue to improve its accuracy as it gets more data. Crunchers’ system launches in Japan in November with the U.S. release expected by early 2015. Continue reading Startup Introduces System to Predict Box Office Performance

New eBay Advertising Network to Capitalize on Mobile Users

E-commerce company eBay will launch a mobile ad network by the end of the year, allowing advertisers to target the 4.6 million daily users who spend an average of 150 minutes on the eBay app per month. Because eBay account holders have a single login assigned across their various mobile devices, the ad network collects data about user activity, including shopping habits. Triad Retail Media has partnered with eBay to place the ads across a variety of smartphone and tablet platforms. Continue reading New eBay Advertising Network to Capitalize on Mobile Users

Google, Facebook Look to Expand Reach of Internet Access

Led by Greg Wyler, founder of O3b Networks, Google’s plans to increase Internet access through satellites surge forward. In order to reach unwired regions, Google plans to spend an estimated $1 billion to $3 billion on a fleet of satellites. The project is expected to begin with 180 small, high-capacity satellites orbiting the earth at lower altitudes than traditional satellites. Both Google and Facebook are looking to increase revenue and earnings, and have pinpointed users in these remote regions to do so. Continue reading Google, Facebook Look to Expand Reach of Internet Access

Netflix Turns to Original Series and Licensing 5-Star Content

According to Netflix CFO David Wells, the streaming service plans on spending $3.2 billion on streaming content in 2014. Netflix acknowledged that a large fraction of the currently available material is not necessarily popular with its audience and plans to spend more money on shows with higher potential. A content shift through the next few quarters toward more original series along with licensing exclusive and higher-rated shows will account for this extra spending. Continue reading Netflix Turns to Original Series and Licensing 5-Star Content

Study Measures Influence of New Technology on In-Store Sales

Deloitte’s recent study, “The New Digital Divide: Retailers, Shoppers, and the Digital Influence Factor” shows that digital technologies are an integral part of the entire shopping experience since they influence $1.1 trillion of in-store retail sales. By the end of 2014, the percentage of in-store sales that digital technologies influence will increase from the current 36 percent to 50 percent. The retail categories most influenced by digital include electronics, furniture and sporting goods. Continue reading Study Measures Influence of New Technology on In-Store Sales

Digital Movie Revenue on the Rise While Home Video Sales Fall

According to first quarter reports, revenue from digital movies has grown 43 percent since last year, bringing in $330.25 million for the home entertainment industry. However, that number is still dwarfed by the revenue from disc sales. Even though disc sales dropped 13.7 percent, they still account for $1.82 billion in consumer spending on DVDs and Blu-ray discs. Revenue from subscription streaming is up 26.5 percent to $928.6 million. Continue reading Digital Movie Revenue on the Rise While Home Video Sales Fall

Internet Ad Revenues Surpass Broadcast TV for First Time

According to the Interactive Advertising Bureau (IAB), interactive advertising revenues for 2013 hit an all-time high of $42.8 billion in the U.S. The report indicates that the figure represents a 17 percent jump from the previous year’s landmark revenues of $36.6 billion. Notably, the 2013 total also marks the first time that Internet ad revenues exceeded those of broadcast television advertising ($40.1 billion). In addition, mobile experienced triple-digit growth for the third year in a row. Continue reading Internet Ad Revenues Surpass Broadcast TV for First Time

Big Brands Respond to Value of Facebook Advertising Tools

Facebook reached record profits as evidenced in its fourth-quarter financial report, thanks in part to its investment in resources to prove its worth to advertisers. Currently, the company’s market value is at almost $150 billion, and advertisers are responding by spending even more in advertising on the social media site. New tools for marketers allow them to target users based on their in-store spending habits, increasing the value of ads on the site. Continue reading Big Brands Respond to Value of Facebook Advertising Tools

DEG Announces VOD and Digital HD Spending Growth in 2013

Good news for the home entertainment industry. The 2013 figures are in and the Digital Entertainment Group has announced a second annual year of growth for electronic sell-through and video-on-demand. EST (now referred to as Digital HD) was up 50 percent for the year, topping $1 billion for the first time. VOD rose 5 percent over 2012 to $2.1 billion. Spending on digital copies of television and movie titles was up 1 percent to $18.2 billion in total revenue. Continue reading DEG Announces VOD and Digital HD Spending Growth in 2013

Twitter Now More Popular Than Facebook Amongst Teenagers

According to Piper Jaffray’s 26th semi-annual teen market research report, Twitter is now a more important social network than Facebook for many teens. The report suggests that 26 percent of teenagers call Twitter their most significant social media site, while 23 percent claim their most important site to be Facebook, down from a high of 42 percent. However, Twitter is not without competition; the photo-sharing site Instagram, for example, is also doing well amongst teens. Continue reading Twitter Now More Popular Than Facebook Amongst Teenagers

Mobile-Ad Spending More Than Doubles in First Half of 2013

Marketers are increasingly looking to smartphones and tablets to reach consumers, as spending on mobile advertising more than doubled during the first half of this year. According to new estimates from the Interactive Advertising Bureau, mobile-ad spending in the U.S. totaled $3 billion in the first half of 2013, up from $1.2 billion the previous year. In related news, research firm IHS projects that the number of Internet-connected video devices will pass 8 billion by 2017, a figure that should also be of interest to advertisers. Continue reading Mobile-Ad Spending More Than Doubles in First Half of 2013

Advertising: TV Keeps Majority and Display Internet Grows

Television remains in the majority for advertising spending in the first quarter of 2013, according to a Nielsen report. Television advertising has 59 percent of total spending and 3.5 percent of global growth. Newspaper and magazine ad spending has declined in this period. In contrast, display Internet advertising spending has grown significantly at 26.3 percent. Growth in Internet ads was strongest in non-U.S. markets in Q1. Continue reading Advertising: TV Keeps Majority and Display Internet Grows

Mobile Net Spending to Exceed Home Broadband for First Time

According to PricewaterhouseCoopers’ “Entertainment & Media Outlook 2013-2017” report, consumer spending on mobile Internet access will surpass spending on home broadband connections this year. Combined spending is projected to grow from $91 billion in 2012 to $153.3 billion in 2017. The report also predicts that 87 percent of the U.S. population (286.7 million people) will have mobile Internet devices within four years. Continue reading Mobile Net Spending to Exceed Home Broadband for First Time

TV Networks Face Unprecedented Challenges in Digital Era

As the upfronts roll out this week in New York City, television networks are facing new challenges: prime time ratings for major broadcasters have been dropping, ad spending is increasingly turning to cable, original programming from the likes of Amazon and Netflix are creating more competition, government regulators are seeking changes to spectrum allocation, and startups like Aereo may impact the subscription revenue of stations. Continue reading TV Networks Face Unprecedented Challenges in Digital Era