Expert Predicts Madden NFL and Reality Shows Coming to VR

Videogame designer, Carnegie Mellon University professor and former Disney Imagineer, Jesse N. Schell, soared through a list of 10 virtual reality prognostications at Unity’s recent Vision AR/VR Summit in Hollywood. One of five speakers asked to soothsay about VR’s future, the creative director behind the “Toontown Online” massive multiplayer online game (MMO) predicted that by 2018, “Madden NFL” will be released in VR, and by 2020, there will be at least 10 VR reality television shows and a $10 billion VR adult video industry.

Reality and VR are a natural fit, proclaimed Schell, because both are about “putting you in a situation and making you feel like you are there.” Being there, or presence, the perception of really existing in a non-physical world, is a goal that VR also shares with porn, along with existing in three-dimensions when executed as their best.


According to Schell, there will be other VR-related business developments. They include content with trackable props of known brands, the rise of a VR MMO with 1 million subscribers and the return of the MMO subscription model. “Free to play,’ he quipped, “is an immersion breaker.”

Schell also predicted that VR headsets were here to stay, unlike the 1990’s when they emerged in arcades and on magazine covers and then quickly vanished. It’s not that they are that much better technically, he explained, it’s just that they are now affordable. VR also promises utopia, and that is what gamers seek in their hearts.

“Documentaries will be the first VR films to win awards,” Schell said, and as always, “they “they won’t make any money.” And because narrative storytelling “shuts off the decision part of the brain,” said Schell, cinematic VR will use “guides like the motion picture ‘Russian Ark,’” a 2002 release told in first person, from their POV.

Finally, Schell looked into the VR crystal ball and saw dancing apps and robots with which audiences will share props, robots that will touch you and that you will touch back.

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