The ETC@USC’s Phil Lelyveld gave a presentation on the dark side of AR at Augmented World Expo in Santa Clara on Friday. His goal was to raise awareness of some fundamental issues now, before there is resistance to change from established AR and VR business models. Phil began by describing how the AR and VR landscape is integrally linked to the Internet of Things (it feeds data to the AR/VR experience), artificial intelligence (it will shape the end-user experience and avatar behavior), and to a lesser degree, robotics (the relatable face of the AI). Continue reading Augmented World Expo: ETC Presents the Dark Side of AR

Videogame designer, Carnegie Mellon University professor and former Disney Imagineer, Jesse N. Schell, soared through a list of 10 virtual reality prognostications at Unity’s recent Vision AR/VR Summit in Hollywood. One of five speakers asked to soothsay about VR’s future, the creative director behind the “Toontown Online” massive multiplayer online game (MMO) predicted that by 2018, “Madden NFL” will be released in VR, and by 2020, there will be at least 10 VR reality television shows and a $10 billion VR adult video industry. Continue reading Expert Predicts Madden NFL and Reality Shows Coming to VR