‘Ripple Effect’ Team Outlines Safety Protocols and Workflows

During a November 19th Digital Town Square hosted by the Entertainment Technology Center and Equinix, ETC specialist Erik Weaver led an online session on the making of “Ripple Effect,” ETC’s latest R&D short film that tested new technologies and workflows, including the cloud, virtual production and remote editing and VFX. The production also tested the tools and procedures that meet or exceed industry standards for a safe set during COVID-19. Weaver, who executive produced “Ripple Effect,” was joined by executive producer Greg Ciaccio, who also headed up post and production technologies, and other members of the production team. Continue reading ‘Ripple Effect’ Team Outlines Safety Protocols and Workflows

Sony Debuts Its Spatial Reality Display with Glasses-Free 3D

Sony introduced its Spatial Reality Display aimed at professional users in the content creation industry and potential future applications for consumers. The display looks like an ordinary computer monitor but is fixed on a 45-degree recline with a triangular frame and combines a 15.6-inch screen with micro optical lens coating and an eye-tracking camera. The display offers 4K resolution, with the pixels split into two 2K arrays for left and right eyes. It also offers 3D images without glasses. Continue reading Sony Debuts Its Spatial Reality Display with Glasses-Free 3D

Nvidia Demos New Products at Deep Learning & AI Confab

Nvidia made a number of compelling announcements at this week’s GPU Technology Conference (GTC 2019) in San Jose, California. The company unveiled its GauGAN AI image creator that uses generative adversarial networks (GANs) to turn sketches into nearly photorealistic images. As part of its cloud pursuits, the company unveiled its latest RTX server configuration that is designed for Hollywood studios and those who want to create visual content quickly (each server pod can support up to 1,280 GPUs). Nvidia also announced partnerships with 3D software makers including Adobe, Autodesk and Unity to integrate Nvidia’s RTX ray-tracing platform. Continue reading Nvidia Demos New Products at Deep Learning & AI Confab

Madefire and Magic Leap Collaborate on Comic Books in AR

Madefire, which makes digital versions of comic books, has collaborated with Magic Leap to debut its first Motion Book experiences in augmented reality on Magic Leap One Creator Edition, the developer version headset that costs $2,300. The comics are available in the Magic Leap World! Explore stories. In the past, Madefire has also collaborated with DC Comics and Marvel to create digital comics. Its platform, which is available on iOS, Android as well as Oculus Rift, offers 40,000 comics including Blizzard’s Overwatch comics. Continue reading Madefire and Magic Leap Collaborate on Comic Books in AR

Highlights From the AR/VR Think Tank Sessions at CES 2019

During the AR/VR Think Tank panel and subsequent panels on gaming and LBE (Location-Based Entertainment) at CES this week, representatives of production and tool companies put the current state of the medium in a broader context. We are past the initial “everything should be shot in 360” stage, and are now asking, “what are you trying to say?” Ultimately the experience must be purpose-driven. Game developer Don Daglow noted that killer apps usually happen by accident when someone’s passion taps into an unrecognized mass market demand. He noted that VisiCalc was a killer app for the PC, for example. Continue reading Highlights From the AR/VR Think Tank Sessions at CES 2019

CES Panel: Where the Augmented Reality Experience Is Going

Augmented reality in 2018 was “interesting, with projections being exceeded,” said NorthSouth Studios’ Bill Newell, who moderated a panel on the topic. He asked what AR experience stood out this year. IBM’s Elizabeth Kiehner, who reported on the new partnership between IBM’s Watson and Unity, was enthused over Legos’ AR app. “But I am more interested in AR as it pertains to enterprise,” she said, enumerating breakthroughs in AR for factory workers and healthcare, including surgery and cancer treatment. Continue reading CES Panel: Where the Augmented Reality Experience Is Going

Observer Analytics Debuts Tool to Evaluate VR, AR Content

Observer Analytics unveiled its platform for quantifying virtual reality, augmented reality and mixed reality, to create key performance indicators (KPIs) for the industry. The platform was built from scratch to analyze the new and complex forms of engagement found in this immersive content, with the end goal of making it easier for developers to understand how users interact with their content. To create the platform, the company has raised $685,000, including a pre-seed round from Boost VC and Precursor Ventures. Continue reading Observer Analytics Debuts Tool to Evaluate VR, AR Content

Kaaya Haptic HoloSuit for VR Apps to Ship This November

Kaaya Tech reached its $50,000 Kickstarter funding goal for the HoloSuit, a wearable haptic controller for virtual reality. The company will start shipping the suit, available in several versions, in November. The top-end version, HoloSuit Pro, offers 36 sensors, nine haptic feedback devices and six firing buttons, spread across two finger-tracking gloves, a pair of pants with feet extensions and a jacket with a head extension. The lower end model offers 26 sensors, and comes with a jacket or jersey with haptics and buttons. Continue reading Kaaya Haptic HoloSuit for VR Apps to Ship This November

The Best New Products Displayed at Augmented World Expo

Several demos stood out at the 9th annual Augmented World Expo in Santa Clara, California last week. The most compelling involved a holographic display from Brooklyn-based Looking Glass Factory. Co-founder and CEO Shawn Frayne and his team have been working for a few years on a technique that “blends the best of volumetric rendering and light field projection.” Also compelling was a markerless multi-person tracking system that runs off a single video feed, developed by a Canadian computer vision/deep learning company named wrnch. And marking its first exhibit in the United States since launching its latest satellite office in San Francisco this April, Japanese company Miraisens demonstrated how a suite of effects could be used to enhance extended reality experiences. Continue reading The Best New Products Displayed at Augmented World Expo

RED Debuts Android Smartphone That Creates 4D Holograms

RED, the company known for its 4K Epic and Weapon film/TV cameras, just debuted a smartphone, the RED Hydrogen One, which will be offered by AT&T and Verizon. The Android phone, which has a 5.7-inch display, is, says the company, “the foundation of a future multi-dimensional media system.” The phone can connect to RED’s other cameras via pogo pins and, in the future, to lens mounts and other modules. RED’s first such module will be a DSLR-similar camera sensor. The phone also produces holographic images. Continue reading RED Debuts Android Smartphone That Creates 4D Holograms

Access Android Games Immediately With Google Play Instant

The age of instant gratification just got even more addictive thanks to Google’s new Google Play Instant, which comprises Android apps and games that do not need to be installed before people can try them out. The tech giant announced the upgrade at the Game Developers Conference in San Francisco. Available games include Supercell’s “Clash Royale,” Zynga’s “Words with Friends 2,” King’s “Bubble Witch 3 Saga” and Hothead’s “Mighty Battles.” These and more are already available on over 1 billion Android devices.

Continue reading Access Android Games Immediately With Google Play Instant

Google Maps Helps Develop Real-World Gaming Experiences

Google is enabling game developers to create “Pokémon Go”-like experiences in which game elements are embedded into real-world maps using the new Google Maps API and the Unity game engine. Over 200 games are already in development. Next Games is developing a game based on the popular TV series “The Walking Dead,” and NBCUniversal and Ludia will release a “Jurassic World Alive” location-based game for mobile. Because Google Maps updates in real time, developers can create gaming experiences with a sharp eye on reality.

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AR Developers Make Their Cases for First Uses of Technology

Turning the car’s windshield into an AR screen for navigation, a mobile AR device that helps the blind navigate the real world, and a mobile app to envision that couch from the furniture store in your living room. These are all real-world AR applications that their creators are touting as a good first step into nascent consumer products. GlobalData research director Avi Greengart, who moderated the CES 2018 panel on augmented reality, noted that AR developers have had to find a way to create customized solutions using limited existing hardware and software.
Continue reading AR Developers Make Their Cases for First Uses of Technology

Google Unveils Poly API for Adding Free 3D Objects to AR/VR

Google just introduced Poly API, a spin-off of its recently introduced Poly, which is a large collection of royalty-free 3D objects and scenes that developers can integrate into their VR or AR apps and games. Poly API is aimed to allow developers to discover and work with assets in virtual reality. By providing such easy-to-use, high quality assets (which can be modified), Google hopes to help developers speed-up completion of AR and VR apps, thus providing more content for its Daydream platform. Continue reading Google Unveils Poly API for Adding Free 3D Objects to AR/VR

Unity, Filmmaker Neill Blomkamp Partner on Creative Project

Game engine Unity and filmmaker Neill Blomkamp (“Elysium,” “District 9”) have partnered to create a more fleshed out version of “Adam,” a short proof-of-concept film that Unity released to show off its Cinemachine movie creation tools. At the same time, Unity debuted a new version of Cinemachine, software that allows users to direct their own CG films. Blomkamp is an ideal partner, having just launched his own studio, Oats, and released three videos (“Rakka,” “Firebase,” “Zygote”) and other shorter projects. Continue reading Unity, Filmmaker Neill Blomkamp Partner on Creative Project

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