By
Rob ScottApril 28, 2015
Texas-based startup MergeVR plans to launch a $129 virtual reality headset this fall that is compatible with Android and iOS devices. While Oculus VR and Samsung have partnered on the mobile Gear VR headset, it is limited to Samsung phones and no launch date for a consumer version has been announced. MergeVR CEO Franklin Lyons explains that his company’s headset works with a range of modern smartphones. “We also are the first in the industry to have a wireless motion controller built to work with mobile VR apps,” he says. Continue reading MergeVR to Ship VR Headset and Controller by Holiday Season
By
Erick Mendoza April 28, 2015
Google is now offering Web publishers free access to Matched content, a product for publishers to promote their content to site visitors through means of recommendations found on Web pages. The tool consolidates relevant content from a publisher’s site and displays it at the bottom of Web pages where it appears as a headline embedded with a direct link. Google claims the new product could help publishers generate more page views and make it easier for visitors to discover new content. Continue reading Google Offers New Tool to Help Site Visitors Discover Content
By
Meghan CoyleApril 27, 2015
Amazon is the current leader in the cloud computing business, with its Amazon Web Services division bringing in $1.57 billion in just the first quarter, but Microsoft and Google have their eye on a market that is projected to be worth hundreds of billions of dollars. To maintain its lead, Amazon has rushed to provide other software and analytics services and increased its network of resellers. The real winner, though, will be determined by what company hosts established enterprises. Continue reading Amazon Faces Growing Competition in Lucrative Cloud Business
By
Meghan CoyleApril 27, 2015
Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof. Continue reading Facebook Partners with Disney, Vice and Others on Video Ads
By
Meghan CoyleApril 27, 2015
Apple launched its new wearable last week, and a wide variety of related apps are currently available, but customers are still trying to figure out where to buy the smartwatch and companies are still trying to figure out how to use it. The Watch was not available in Apple Stores, but it was in stock at select fashion boutiques around the world. Companies like Yelp and WebMD, meanwhile, are still trying to figure out how Apple Watch users will use their Watch apps differently from their iPhone apps. Continue reading Apple Watch Launch: Limited Availability, but Wide App Variety
By
Erick Mendoza April 27, 2015
Back in January, YouTube closed a deal with the National Football League to set up an NFL channel on its video platform, offering viewers game previews, highlights and more. In anticipation of the next season, YouTube is looking to capitalize on its NFL programming to secure lucrative advertising deals. The tech giant has set its NFL ad package at $5.2 million for the entire season, on the condition that marketers also commit to paying that same amount to enlist in its Google Preferred program. Continue reading Google Leverages NFL Content Deal to Push YouTube Ad Sales
By
Erick MendozaApril 27, 2015
Last year, the MLB Network began testing Statcast, a high-tech system used to measure and track every on-field movement during a ball game that could not previously be measured. Due to a costly radar installation process, the equipment needed to support the system was only previously available in three ballparks. However, MLB recently debuted the system during a Cardinals-Nationals matchup and confirmed the system would now be available for coverage of games at all 30 parks. Continue reading MLB’s Statcast Tech Could Revolutionize the Game of Baseball
By
Erick MendozaApril 27, 2015
Despite attempts by tech companies to make the Internet more accessible to people around the world, especially to those living in developing countries, the Internet’s growth has been decelerating. Facebook and Google have both invested in technologies such as satellites, drones and high-altitude balloons to deliver global Web access. However promising these efforts have been, global Web access has proven to be more contingent on whether people deem the Internet useful in the first place. Continue reading Tech Companies Target Developing Countries for Web Expansion
By
Rob ScottApril 24, 2015
Comcast issued a statement this morning that the proposed merger with Time Warner Cable has officially been terminated. “Today, we move on,” noted Comcast Chairman and CEO Brian Roberts. “Of course, we would have liked to bring our great products to new cities, but we structured this deal so that if the government didn’t agree, we could walk away.” Reports had circulated in recent days that a merger of the country’s two largest cable operators was ending as Comcast faced intense regulatory scrutiny regarding the $45.2 billion acquisition. Continue reading Comcast Confirms That It Has Dropped $45 Billion Bid for TWC
By
Rob ScottApril 24, 2015
Journalist Adrian Pennington forwarded us news that NHK is expected to be at Wimbledon in June for behind closed doors testing of 8K Super Hi-Vision. The tests will be conducted with IMG and the All England Lawn Tennis Club. Wimbledon host broadcaster BBC worked previously with NHK on Super Hi-Vision, including transmissions to Washington and Japan during the London 2012 Summer Olympics. “8K broadcasting is on the verge of becoming a reality, and it will undoubtedly become the mainstream past 2020,” predicts Hitachi COO Sean Moran. Continue reading NHK Plans to Perform 8K Super Hi-Vision Tests at Wimbledon
By
Meghan CoyleApril 24, 2015
Google has unveiled its experimental Project Fi, a new mobile phone service that seamlessly switches between Wi-Fi and 4G LTE networks to ensure that people will have the fastest connections. Users will also be able to switch between devices, so text messages and phone calls can be answered from a smartphone, tablet or computer. Google partnered with Sprint and T-Mobile for the data networks, and it plans on offering its Project Fi for as low as $30 per month. Continue reading Google’s Project Fi Phone Service Promises Fast Connectivity
By
Meghan CoyleApril 24, 2015
Yahoo is making a personal assistant and mobile search app that will compete with Apple’s Siri, Google Now and Microsoft’s Cortana. The app, codenamed “Index,” will be able to pull information from a user’s email to provide the most relevant search results. It will most likely be ad-supported and the company is aiming to complete a pilot version of the app this year. Yahoo executives hopes this app will be able to take some share of the mobile search market from Google. Continue reading Yahoo is Developing a Mobile Search App to Take On Google
By
Erick Mendoza April 24, 2015
Facebook recently open-sourced its React Native framework to allow developers to build native mobile apps without having to compromise their use of JavaScript. The problem for many app developers has been that in order to build high performing apps, they would often have to go through the trouble of using Apple or Google’s complicated native tools. With React Native, app developers will be to create sophisticated apps while making use of the far less complicated JavaScript software. Continue reading React Native Lets Developers Create Apps Using JavaScript
By
Rob ScottApril 23, 2015
The Interactive Advertising Bureau recently found that one-third of Americans now own connected TV sets, while one-third of those consumers stream video to their TVs daily. According to new survey findings from consulting firm Deloitte, video streaming services such as Netflix, Hulu and Amazon have now surpassed live programming as the viewing method of choice for many consumers. The survey determined that 56 percent stream movies and 53 percent stream TV shows, while 45 percent still prefer watching live broadcasts. Continue reading Study Indicates Streaming Video is More Popular Than Live TV
By
Rob ScottApril 23, 2015
Facebook revealed yesterday that while revenue and profit growth slowed for the company during Q1, nearly 75 percent of visitors accessed the social platform from mobile devices and two-thirds of its users now visit daily. Facebook claims that 1.44 billion people access its site or apps at least once a month. According to eMarketer, the company is second only to Google in terms of global digital advertising revenue. Facebook is pushing ads to its photo-sharing service Instagram and building new tools for ad targeting. Continue reading Facebook Shifts to Mobile, Pursues Global Digital Ad Market