At the Technicolor Experience Center in Culver City, Nvidia held an event highlighting its decisive move into software, with artificial intelligence, virtual reality and other areas. Vice president of developer programs Greg Estes noted that the company has 850,000 developers all over the world in universities and labs as well as companies like Adobe. Its developer program provides hands-on training in AI and parallel computing, impacting the media and entertainment industry, as well as smart cities, autonomous vehicles and more. Continue reading Nvidia Emphasizes Software at Technicolor Experience Event

According to research from UserTesting, the personalized viewing recommendations offered by video streaming services are failing to gain traction with most consumers. While results varied across services, only 29 percent of participants indicated that they watch content recommended to them. In addition to relevant recommendations, the study rated services based on metrics such as speed, availability of content, episode scanning, and overall ease-of-use. With a total score of 89.5, Netflix led the field, followed by Hulu (86.8), Amazon Prime (85) and YouTube TV (80.7). Continue reading Viewers Not Warming to Recommendations by Video Services

Next Monday, Amazon opens Marketplace Appstore, a new app store that offers approved third-party apps intended for professional sellers. The store will be available in North America through Seller Central, its main hub for sellers, and will include pricing, inventory, advertising and other tools for professional sellers. Amazon plans a slow rollout to avoid glitches. The company stated that many developer tools “complement” its services, and that Marketplace Appstore will help them “streamline their business operations.” Continue reading Amazon Opens Marketplace Appstore for 3rd Party Pro Sellers

Microsoft is readying the debut of its Xbox Adaptive Controller for Xbox One consoles and Windows 10 computers, its first videogame controller for people with disabilities. The controller, slated to go on sale later this year, will cost $100, about $40 more than the standard version. Currently, disabled players often rely on more expensive, customized gear. According to AbleGamers, which advocates for accessibility in the videogame industry, more than 33 million people in North America with a disability play videogames. Continue reading Microsoft Builds a Videogame Controller for Disabled Players

Sources say that Google has agreed to discuss the concerns of publishers at four of its global offices on the eve of Europe’s General Data Protection Regulation (GDPR) going into effect May 25. Google has told publishers using its advertising tools that they will be responsible for obtaining user consent to gather personal information from European users. Google has not adopted an industry-wide framework that many publishers plan to use to gain user permission on behalf of their advertising technology partners. Continue reading Google, Publishers to Meet as Europe’s Data Law Takes Effect

RED, the company known for its 4K Epic and Weapon film/TV cameras, just debuted a smartphone, the RED Hydrogen One, which will be offered by AT&T and Verizon. The Android phone, which has a 5.7-inch display, is, says the company, “the foundation of a future multi-dimensional media system.” The phone can connect to RED’s other cameras via pogo pins and, in the future, to lens mounts and other modules. RED’s first such module will be a DSLR-similar camera sensor. The phone also produces holographic images. Continue reading RED Debuts Android Smartphone That Creates 4D Holograms

The Supreme Court’s ruling now permits states to make their own decisions about legal gambling on sporting events. For media and advertising companies, the ruling could also be a boon to their bottom line. With gambling, viewers will want to follow live sports in greater detail, and expanded sports coverage means more advertising dollars. In anticipation of such legalized gambling, media executives are mulling over ideas for programming on their digital platforms that include more stats and betting options. Continue reading Media Outlets See Advertising Boon in Legal Sports Gambling

Netflix yesterday announced a multi-year partnership with former President Barack Obama and First Lady Michelle Obama to produce original content for the streaming service. The Obamas created production company Higher Ground Productions for the Netflix deal, which is reportedly valued in the high eight figures. According to Netflix, the partnership may include scripted, unscripted and docu-series, in addition to documentary and feature films. Two months ago, the Obamas signed a joint book deal with Penguin Random House worth a reported $65 million for their respective memoirs. Continue reading The Obamas Are the Latest to Sign Production Deal with Netflix

Congress is advancing a bill that would put more power in the hands of the federal government to block deals between U.S. and Chinese companies deemed to risk national security. Tensions between the two countries are high as each threatens and seeks to negotiate with the other. President Trump and Chinese vice premier Liu He met to discuss potential concessions as the U.S. ramps up threats of tariffs, while China’s antitrust division just lifted a many-month delay on Bain Capital’s $18 billion deal with Toshiba’s memory chip unit. Continue reading Congress Advances a Bill That Could Curb U.S.-Chinese Deals

According to The Diffusion Group (TDG), Amazon is now responsible for 55 percent of a la carte direct-to-consumer video subs. Amazon Channels is “the company’s platform for reselling subscription services like HBO and Showtime,” explains Variety. TDG’s new research indicates that “53 percent of all consumers who don’t get HBO through their pay TV provider are purchasing it via Amazon Channels,” notes the article, adding that “72 percent of Showtime subscribers get the network’s direct-to-consumer offering via Amazon Channels, and 70 percent of Starz a la carte subscribers receive it from Amazon.” Continue reading Amazon Channels Making a Splash in Subscription Video Sales

PayPal plans to make the largest purchase in its history: $2.2 billion for Stockholm-based financial tech startup iZettle. The purchase puts PayPal in thousands of brick-and-mortar retail shops around the world, and sharpens its rivalry with Square, which focuses on small businesses with physical locations. Dubbed the “Square of Europe,” iZettle produces technology and devices that allow almost half a million businesses in a dozen European countries, Brazil and Mexico to accept credit cards. Continue reading PayPal to Acquire European Payments Startup iZettle for $2.2B

Elon Musk, chief executive of Tesla, Space Exploration Technologies, and Boring, tweeted how Los Angeles residents will be able to take advantage of an integration of all three of his companies’ endeavors: drive their electric car to an electric pod in a Boring tunnel that will take them to the Port of Los Angeles where SpaceX will have rockets that he hopes will fly to Mars. Musk aims to “solve the problem of soul-destroying traffic,” with autonomous pods that will travel at 600 miles per hour through a network of tunnels. Continue reading Elon Musk Envisions Future Los Angeles with Hyperloop Travel

Changes are afoot at YouTube. The company plans to debut a new version of its music service and charge more to view original shows. YouTube Red, an on-demand subscription service that offered music and original programming without ads debuted two years ago for $10 per month. Next week, the company will launch YouTube Music, which adds personalized playlists based on YouTube history and will eventually replace Google Play Music. YouTube Music will cost $10 per month after a trial period. Continue reading YouTube Splits Red into YouTube Music and YouTube Premium

Hulu will soon debut upgraded iOS and Android mobile apps with a new live TV program guide and a vertical video player that will let live TV viewers stream linear programming while browsing the channel guide. The streaming service’s iPhone and iPad apps will also get support for HDMI-out and Android apps will enjoy improved performance on Chromecast. Users will also be able to improve personal recommendations by deleting entries from watch history and removing certain kinds of programs. Continue reading Hulu Upgrades Mobile Apps With Live TV Guide, Vertical Video

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts