Last week, Cinedigm announced it was partnering with BitTorrent to help promote the release of Dante Ariola’s “Arthur Newman,” starring Colin Firth and Emily Blunt, which debuted in limited release over the weekend. In less than five days, users of the file-sharing app downloaded one million copies of the film’s 10-minute preview. By comparison, the studio’s official trailer had less than 20,000 views on YouTube over the past three weeks. Continue reading Will BitTorrent Prove a Viable Marketing Tool for Hollywood?

The Huffington Post has finally found a cable TV home for its eight-month-old Internet video channel, HuffPost Live. Starting in mid-May, HuffPost Live will air on Mark Cuban’s AXS TV (previously known as HDNet) daily from 10:00 a.m. to 4:00 p.m. Some of the online interactivity is expected to be emulated by showing online comments on the side of the TV screen, and an app will later encourage viewers to submit comments. Continue reading Online Video News Channel HuffPost Live Coming to Cable

Google announced last week the YouTube Comedy Week, “a seven-day cyber extravaganza designed to showcase some of the best comedy across its expansive video platform,” reports AP. The special online venture is slated for May 19-25, will kick off with a global live stream from Los Angeles, and marks the first of additional event weeks planned around various themes to be held in the near future. Continue reading YouTube Themed Weeks to Grow Platform as Next-Gen TV?

Netflix is spending billions as television evolves from a linear delivery model to a world of competing apps and new screens. CEO Reed Hastings released an 11-page paper this week on the company’s investor relations site that outlines ambitious plans for the future. While we’ve heard some of Hastings’ points in the past, the paper offers new insights regarding the transition from traditional linear TV to a new era of Internet-delivered on-demand content. Continue reading Netflix Spends Big in Effort to Lead Internet TV Transition

In its seventh Transparency Report, Google notes that the number of government requests to censor online content continues to grow. Additionally, it has received court orders to remove blog posts criticizing government officials. “From July to December 2012, we received 2,285 government requests to remove 24,179 pieces of content — an increase from the 1,811 requests to remove 18,070 pieces of content that we received during the first half of 2012,” explains Google. Continue reading Google Transparency Report: Increase in Global Requests

The Chernin Group is producing an unscripted reality series that plans to skip television distribution in favor of a new social media model. The series will be distributed entirely via social platforms including Twitter, Instagram, YouTube and Tumblr. The concept is a bold experiment that hopes to target younger viewers on the devices and platforms that have replaced their traditional television viewing. Continue reading Reality Series to Play Out Entirely on Social Media Platforms

Microsoft announced this week that it has scheduled a special Xbox event to be held May 21 at the company’s headquarters in Redmond, Washington. The company is expected to unveil its next-generation Xbox videogame console during the event, and is believed to be prepping the new console for a holiday release to compete with Sony’s anticipated PlayStation 4. Continue reading Microsoft Plans Event to Unveil Next-Gen Xbox Console

Google has joined a consortium of technology companies that plans to make online accounts more secure. The FIDO Alliance, which was founded in part by Lenovo and PayPal, launched a set of technology standards earlier in the year that could reduce reliance on passwords. The group hopes hardware can have more of a role in authenticating users, and has been working on different ideas such as security chips and voice recognition. Continue reading Google Joins FIDO Alliance: Hopes to Replace Passwords

Beverage giant Coca-Cola has unveiled its multi-year initiative called “The AHH Effect,” produced with ad agency partner Wieden+Kennedy. The campaign will leverage the trend of mobile becoming a first screen for younger demographics and eventually plans to include dozens of digital games and other “snackable” digital experiences. The initiative also marks the first all-digital campaign for the company and a new approach to marketing. Continue reading Coca-Cola Goes All Digital with Focus on Teens and Mobile

Popular band OK Go traveled to the Arctic Circle in Northern Sweden to capture the “sound” of the Aurora Borealis, better known as the Northern Lights. As part of a new collaboration with Sony, the band used a variety of Sony electronic devices to record the natural phenomenon for a music video and Sony advertising campaign. The video is scheduled to launch in May of this year. Continue reading Sony and OK Go Record Sounds of the Northern Lights

The Associated Press Twitter account was hacked yesterday with a false report involving explosions at the White House. The account was quickly suspended, but not before the news had been retweeted thousands of times, resulting in a temporary yet sharp drop in the Dow and news outfits clamoring to ascertain details. Although the account is active again, the news agency has nearly 2 million less followers, which Twitter explains could take up to 24 hours to repair. Continue reading AP Twitter Account Hacked: Underlines Need for Security

As broadcasters continue to battle the unauthorized distribution of their shows via Aereo, CBS announced that it has acquired a minority stake in Syncbak, a company that allows local TV stations to stream their content online. Syncbak’s technology enables the delivery of broadcast signals to smartphones and tablets. The service is currently being tested by more than 100 TV stations (including CBS, ABC, Fox and NBC affiliates) in 70 markets. Continue reading Potential Aereo Rival: CBS Invests in Streaming TV Startup

Streaming TV startup Aereo, which currently delivers over-the-air broadcast television to Internet-connected devices via its antenna/DVR technology in the New York City area, announced that it plans to launch in the Boston metropolitan area on May 15. Despite legal battles with broadcasters regarding copyright infringement, Aereo raised $38 million earlier this year from investors including Barry Diller as part of a plan to expand into 22 U.S. markets. Continue reading Controversial TV Streamer Aereo Announces Boston Launch

Twitter signed deals over the weekend with BBC America and Comedy Central that will bring video clips inside users’ real-time streams (last week we reported that Twitter was in discussions with Viacom, Comcast and NBC). While there have been video content deals before, such as featuring Weather Channel updates in expanded tweets, the new deals could serve as prototypes for future video sharing. Perhaps as a sign of things to come, Twitter also announced a new deal with a major ad-buying firm. Continue reading Twitter Signs Deals with Broadcasters and Ad-Buying Firm

Netflix exceeded Wall Street expectations in U.S. streaming-subscriber growth for the first quarter and is now nearly on par with HBO in regards to number of paying customers. According to SNL Kagan, HBO had 28.7 million paid subscribers in the U.S. at the end of 2012. Netflix had 27.9 million paid streaming subscribers at the end of March, but total subscriptions reached 29.2 million when including free promotions. Continue reading Strong Quarter for Netflix, Plans Selective Licensing Strategy